The Complete SEMRush Course 2026: Rank #1 on Google now!

There we are! Let's see what we are going to learn together in this first section.

Creating your SEMRush account is the first step of journey. It only takes 2 minutes and you don't need any knowledge for this.

Position Tracking (also called rank tracking or SERP tracking) lets you track a website’s daily rankings for a custom set of target keywords. Let's set it up in our project.

Semrush's Site Audit is a powerful website crawler that allows you to analyze the health of a website. It will provide you with a list of issues that makes it easy to see where exactly a website is struggling. Fixing these issues will help boost the SEO of a website.

In this second part of Site Audit, we will read the analysis of SEMRush and see how we can optimize our website.

On Page SEO Checker offers a complete and structured list of things you could do to improve the ranks of pages on your website. You’ll receive on-page SEO ideas, semantically related words to include on your pages, target content length and readability, and backlink prospects.

Backlink Audit looks at your domain’s backlink profile in order to help you avoid Google penalties related to toxic backlinks. The tool provides a workflow to audit all of your links, analyze the toxic signals associated with any suspicious links, send emails to website owners, and ultimately create a disavow file to send to Google.

The Link Building Tool compiles a list of link-building possibilities for your domain and gives you access to a management interface so that you can launch an outreach effort in an effort to perhaps gain links. Having this tool integrated directly into Semrush makes it simple to do a competitive analysis on your SEO competitors while running a simultaneous outreach effort.

Any brand name you want to track can be monitored using Brand Monitoring. This makes it simple for PR specialists and brand managers to monitor the reputation of their brands and mentions on blogs and news websites relevant to their industry.

Using Social Media Tracker, you can keep tabs on the social media accounts of your main rivals and contrast their growth and engagement rates with your own. The reports make it simple to find the most popular material in your sector so you can keep up with the social media habits of your target market.

Without leaving the Semrush interface, Social Media Poster gives users an easy way to compose, schedule, and post content on Facebook (Business pages), LinkedIn, Instagram, Google Business Profile, Pinterest, and Twitter.

You may view your internal analytic metrics for your Facebook, LinkedIn, and Instagram channels with the Social Media Analytics tool.

The Social Content Ideation module in Semrush is designed to help users generate and manage content ideas specifically for social media platforms. Learn how to use it now.

The Content Analyzer helped you learn how your content was doing both on and off your site by using Content Analyzer. Unfortunately, Semrush chose to remove it. I give you 3 alternatives!

Your Google Analytics, Google Search Console, and Semrush data are all combined into a one dashboard by Organic Traffic Insights. This includes information about organic keyword ranks and sessions, click-through rate, and volume discovered by Semrush and Google Search Console.

With the help of this connection, you can easily compare data sources and find those "not provided" terms from Google Analytics to get the most accurate overall picture of the organic search performance of your website.

Learn more about what we are going to cover in this part about Competitive Research.

You may find out about a website's top organic search rivals, the terms that bring in the most visitors, whether or not they are ranking for any SERP features, and more using Semrush's Organic Research reports. It is simple to examine the SEO of each and every one of your rivals because you can conduct research on any website in our database.

The keyword profiles of up to five rival websites can be compared side by side using Keyword Gap.

You only need to enter the domain names and select the categories of keyword rankings to study (organic, paid, or PLA keywords). The report will then show you all of the top opportunities for each site, total keyword overlap, common keywords shared by all sites, and more.

Planning an SEO campaign is made much easier with the help of this information because you can identify the best opportunities in your industry.

For a rapid review of a website's online existence, Domain Overview and Traffic Analytics provide a variety of overview metrics regarding a domain's online visibility. You may view the domain's backlinks, organic and sponsored search traffic.

You can compare the backlink profiles of up to five rival websites at once with the Backlink Gap tool. Semrush will list all of the referring domains that are sending links to the specified domains when you enter them. Finding the websites that link to your rivals but not you is simple using filtering.

This will you planning you own outreach to build links by allowing you to spot gaps in your competitors' link building methods.

The Keyword Overview is a top-level report for searching through the Semrush database for any keyword. You'll see the keyword's search volume (national and worldwide level), intent, number of results, CPC, competition level, volume trend, and more after typing your word or phrase into the search field.

The most effective keyword research tool on Semrush is the Keyword Magic Tool. You may access a large database with more than 20 billion terms, and it has a simple interface for planning mobile research. In response to a single word or phrase entered into the search bar, a responsive table containing relevant search terms divided into topic-specific subgroups will appear.

Once you have found the right keywords for you in the Keyword Magic Tool, you will be able to save them and organize them in the Keyword Manager.

The Position Tracking tool is also present in this module. Here is a refresher of what we did previously in the course.

The Organic Traffic Insights tool is also present in this section. Here is a refresher of what we did previously in the course.

You can examine your own and your competitors' backlink profiles and compare several domains side by side with Semrush's Backlink Analytics.

The Backlink Audit tool is also present in this section. Here is a refresher of what we did previously in the course.

The Link Building tool is also present in this section. Here is a refresher of what we did previously in the course.

By offering a template of suggestions based on goal keywords, the SEO Content Template assists content writers in creating SEO-friendly content. A template will be generated once you enter a keyword or set of keywords.

A template includes information such as the ideal text length, readability rating, suggested keywords, prospective backlink targets, and more.

The Listing Management tool offers a comprehensive Local SEO solution. It makes it simple to automatically disseminate your company's data to the most reputable directories (more than 70 in the US, more than 40 in other countries), and even makes it voice search ready by automatically distributing the data to Amazon Alexa, Apple, Bing, and Google.

The goal of Semrush's Content Marketing Platform is to aid content marketers with task management and audience-relevant content creation. Using this toolkit is a simple way to develop and enhance your current content strategy, identify content gaps, or easily research, compose, and audit material. You can save time and money with these initiatives.

You made it! Here are my last words for you.