
Use the Guidebook and Checklist to keep track of your course progress, get organized to produce your first show, and use the handy links to help you find gear and software you need!
Learn by example by brainstorming topics you care about, listing many shows, and researching similar programs to see what sticks before you search.
Promote your podcast with social media and Google Ads, explore Google Plus for SEO, monetize through CPM and sponsorships, and use the show to grow consulting work or personal brand.
Analyze three podcasts similar to your idea by answering journalistic questions on inspiration, structure, and what makes each show special; write down your answers to shape your own podcast.
Compare Mac and PC editing options, from GarageBand and QuickTime to Audacity and Adobe Audition, and learn a workflow for recording and editing interviews.
Distribute your podcast by creating an RSS feed that feeds into apps on phones, computers, and web browsers, including Apple podcasts, with straightforward channel creation from your host.
Deliver a real-time interview with a guest, and illustrate building a show from scratch, focusing on gear, sound quality, video setup, and pickups to wrap a concise course demo.
Export your master audio as MP3 using a high quality preset, with stereo mix and variable bitrate, then proof, revise, and re-export for a smooth, professional podcast ready to publish.
Conclude section 7 of the podcasting course, celebrate finishing this tough module, and get ready to edit, output, and proof your own show before the next section.
Define your show's identity and promise by deciding who you are and what topics you cover, then stay consistent to build an audience quickly.
Market your podcast by building consistent Facebook, Twitter, LinkedIn, and Instagram accounts with a unified brand, consistent about section, and photos, while tailoring content per platform to episode releases.
Leverage word of mouth as your best advertising by encouraging fans to rate five-star reviews on iTunes, share episodes, and invite caring friends.
Your instructor Brendan Davis shows you all the podcasting ropes in a conversational but highly focused style. Watch and listen as we create an episode of a show together, in close to real time, and learn how it's done - from the initial concept to distribution. Real-world examples use familiar, popular shows to make the course relatable, and Davis uses his radio and teaching chops to make it fun to watch and listen to along the way.
* July 2020 UPDATE: all those who purchase the course can request a private 20-minute Zoom call with the Instructor to answer specific questions! *
The course is designed to help the beginner get started, to fill in knowledge gaps for the developing podcaster who wants to get better, and to give new ideas and insights to help even an experienced host with their show(s).
The material is organized into 10 sections, outlined below and detailed in the videos, in order to lead you through the entire process with success. By the end of the course, you'll be able to produce and publish your very own podcast, too, or to significantly improve the show or shows you are already doing.
Some topics - such as the more subjective, philosophical ones, the “whys” - are covered in a very concise way, while many of the objective, technical parts - the “hows” - are given a much deeper look. In the Case Study sections in particular, we get VERY detailed. The raw interview and the subsequent edit are both presented in REAL TIME so that you can hear and see EXACTLY how every creative and technical decision was made, and learn how to apply this type of thinking to YOUR show.