
Use the Guidebook and Checklist to keep track of your course progress, get organized to produce your first show, and use the handy links to help you find gear and software you need!
Have fun with podcasting by creating content you enjoy, whether interviewing guests or sharing solo reflections. This process connects you with new people and ideas, enriching your life.
Organically expand your network by hosting a show and inviting guests who plug you into their networks, whether a business-focused or lifestyle show, and discover causes you care about.
grow your street cred by hosting a regular podcast, as learning boosts credibility, expands perspectives, and sharpens informed opinions on topics and challenges.
Define your show concept, identify why listeners care, and outline your weekly promise. Test with sample episodes to refine what you love and deliver consistently.
Learn by example by brainstorming topics you care about, listing many shows, and researching similar programs to see what sticks before you search.
Identify guests who know you and will engage your audience, prioritizing care and feeding of your guests. Create an outline and share questions in advance for a smooth conversation.
Prioritize engaging content and solid recording quality to captivate listeners, emphasizing host guest dynamics, vibe, and clear information while addressing imperfect connections.
Learn how editing gives you control over pace, timing, and content by selecting the best take, reordering, and removing filler to produce a professional, smooth podcast.
Explore distribution options and choose a hosting platform for your show, comparing Lipson's liberated syndication with competitors, including Ancre, or self-hosting a pod server.
Promote your podcast with social media and Google Ads, explore Google Plus for SEO, monetize through CPM and sponsorships, and use the show to grow consulting work or personal brand.
Analyze three podcasts similar to your idea by answering journalistic questions on inspiration, structure, and what makes each show special; write down your answers to shape your own podcast.
Explore creative prep for podcasting by identifying guests, researching them, crafting outreach, and shaping interview questions into a compelling story outline.
Start with your existing network on Facebook, LinkedIn, and Twitter to identify guest possibilities, then expand outward through common connections while checking credibility and fit.
Identify promising podcast guests by quick, cursory research using Google, Wikipedia, and public social accounts to learn who they are, what makes them tick, and their prior appearances.
Perform a deeper dive research on your guest by doing Google and social searches, taking notes, and capturing natural questions to guide your interview structure.
Organize interview questions into a story with a clear beginning, middle, and end using bullet-point outlines, avoid scripting, stay authentic, and guide edits to tighten the interview.
Explore standalone recorders, laptops, desktops, and smartphones for podcasting, weighing portability, cost, and sound quality. Learn which setup fits your style and environment, from professional mobile options to desktop power.
Compare Mac and PC editing options, from GarageBand and QuickTime to Audacity and Adobe Audition, and learn a workflow for recording and editing interviews.
Learn how to monitor your microphone using earbuds or headphones, assess recording environments with critical listening, and compare playback on earbuds, headphones, and speakers to optimize mic isolation during recording.
Explore podcast hosting options with Lipson, Anchor, and do-it-yourself setups. Compare Lipson's robust, standardized hosting with content-based pricing to Anchor's free hosting and the do-it-yourself option's control at a cost.
Distribute your podcast by creating an RSS feed that feeds into apps on phones, computers, and web browsers, including Apple podcasts, with straightforward channel creation from your host.
Determine your startup budget, choose an affordable microphone, learn recording software, and start with user-friendly platforms like Lipson or Anchor.fm.
Walk through recording a full podcast episode from prep to guest conversations, showing gear like the Blue Yeti, MacBook Air, QuickTime, and a Skype plug-in.
Prepare for the interview by outlining focused questions. Research the guest and share Luke's practical tips for creating a great podcasting course.
Prepare equipment and a quiet environment for interruption-free call. Use a pre-game talk as a warm-up and technical check, outline the interview, and back up files on a separate drive.
Deliver a real-time interview with a guest, and illustrate building a show from scratch, focusing on gear, sound quality, video setup, and pickups to wrap a concise course demo.
Prepare and record your very first show as you wrap up section 6, and consider the optional exercise to practice.
Explore universal editing concepts across platforms, including cutting and removing sections, extracting to close gaps, and overwriting or pasting material in the timeline using Adobe Premiere as a visual example.
Watch a real-time garage band edit that imports the interview, cuts extraneous talk, and tightens pacing to showcase the guest for audience enjoyment.
Master an interview track in GarageBand using a 31-band equalizer and a compressor, adjust the threshold, and balance voices with music by cutting problem frequencies.
Export your master audio as MP3 using a high quality preset, with stereo mix and variable bitrate, then proof, revise, and re-export for a smooth, professional podcast ready to publish.
Conclude section 7 of the podcasting course, celebrate finishing this tough module, and get ready to edit, output, and proof your own show before the next section.
Learn how to post a podcast episode, including assembling assets, uploading, publishing, and releasing. Gain a final consumer check and triage guidance, plus an end-of-chapter exercise.
Create a blog post by drafting a concise iTunes summary and optimizing Squarespace formatting. Include guest names and links to boost discoverability and audience engagement.
Upload your episode to Lipson, attach the mp3, fill in the title, description, tags, and artwork, and publish across platforms via rss and embed.
Publish with scheduled timing and test the episode in a podcast app to ensure smooth download and playback. Verify the end plays correctly and note steps for issues.
Learn when and how to pull a show by editing or deleting the audio in the content tab, then republishing to update listeners while already downloaded episodes stay on devices.
Publish your first podcast episode by uploading to Lipson or Anchor.fm, and share questions in the comments or via social media as two more sections await in the course.
Explore marketing and monetizing concepts to shape your show's identity, reach people, and generate revenue.
Define your show's identity and promise by deciding who you are and what topics you cover, then stay consistent to build an audience quickly.
Market your podcast by building consistent Facebook, Twitter, LinkedIn, and Instagram accounts with a unified brand, consistent about section, and photos, while tailoring content per platform to episode releases.
Learn to grow a podcast audience organically by starting with friends, having them invite their non-common friends, posting pre-launch updates, and networking in groups before your first episode.
Network by joining groups of similar shows and engaging with value before promoting your podcast. Brand your show in your profile, contribute to chats, and be friendly.
Promote your podcast using Google Ads and Facebook ads, optimize with a Google Plus presence for search visibility, and engage blogs and guests for audience growth.
Leverage word of mouth as your best advertising by encouraging fans to rate five-star reviews on iTunes, share episodes, and invite caring friends.
Monetize by creating a strong show, growing your audience to attract advertisers, using sponsorships or affiliated business models, especially with a focused niche.
Complete the section 9 exercise by creating your social accounts, populating them with basic data, and starting to spread the word about your podcast.
Identify your podcast’s core elements by answering the six magic questions—who, what, when, where, why, and how—to define your show's focus, audience, schedule, production plan, and purpose.
Connect with Brendan Davis anytime via boards or social media, ask questions, and share your podcast links to stay in touch after completing the course.
Your instructor Brendan Davis shows you all the podcasting ropes in a conversational but highly focused style. Watch and listen as we create an episode of a show together, in close to real time, and learn how it's done - from the initial concept to distribution. Real-world examples use familiar, popular shows to make the course relatable, and Davis uses his radio and teaching chops to make it fun to watch and listen to along the way.
* July 2020 UPDATE: all those who purchase the course can request a private 20-minute Zoom call with the Instructor to answer specific questions! *
The course is designed to help the beginner get started, to fill in knowledge gaps for the developing podcaster who wants to get better, and to give new ideas and insights to help even an experienced host with their show(s).
The material is organized into 10 sections, outlined below and detailed in the videos, in order to lead you through the entire process with success. By the end of the course, you'll be able to produce and publish your very own podcast, too, or to significantly improve the show or shows you are already doing.
Some topics - such as the more subjective, philosophical ones, the “whys” - are covered in a very concise way, while many of the objective, technical parts - the “hows” - are given a much deeper look. In the Case Study sections in particular, we get VERY detailed. The raw interview and the subsequent edit are both presented in REAL TIME so that you can hear and see EXACTLY how every creative and technical decision was made, and learn how to apply this type of thinking to YOUR show.