Complete Personal Branding Course with Etien Yanev
4.1 (18 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,681 students enrolled

Complete Personal Branding Course with Etien Yanev

Digital Marketing, Identifying Your Strengths, Creating Your Strategy, Digital Footprint, LinkedIn, Instagram & Blogging
4.1 (18 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,681 students enrolled
Created by Etien Yanev
Last updated 8/2019
English
English [Auto]
Current price: $26.99 Original price: $44.99 Discount: 40% off
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This course includes
  • 4 hours on-demand video
  • 2 articles
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion
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What you'll learn
  • What are the main principles behind every successful personal brand
  • How to create an outstanding social media strategy to boost your career
  • How to identify your strengths & build a strategic roadmap for your success
  • How to read, analyze & improve your digital footprint
  • What makes a content to go viral in the digital world
  • How to create a powerful & profitable personal website
  • How to become a friend with media & bring value to your brand
  • How to make money out of your online presence
Requirements
  • An open mind & commitment to growth, no previous knowledge is required
Description

Complete Personal Branding Course with Etien Yanev: from A to Z

  • Over 50 videos included in the course

  • Updates and bonus content to stay up-to-date

  • Professional content that will bring your career to next level

By the end of this course you will be able to understand all the principles behind successful personal brands, to identify your strengths, to analyze your digital footprint, to manage your social media strategy, to optimize your personal blog and to network more effectively.


In this Personal Branding course You will learn how to:

  • Choose the right mentor for you

  • Finding the whitespace opportunity in your field

  • Understand basic marketing principles

  • Identify your strengths and position them online

  • Build a complete marketing strategy for your brand

  • Discover your digital footprint

  • Create viral content for social media

  • Improve your LinkedIn profile

  • Hack your Instagram growth

  • Create visual content for social media

  • Optimize your personal website

  • Benefit from speaking opportunities

  • Become friends with media

  • How to make money out of your personal brand

If you want to achieve everything said above join this course NOW! , master personal branding and take your career to the next level with "Complete Personal Branding Course with Etien Yanev: from A to Z" course.

Who this course is for:
  • People who want to scale up their professional career
  • Professionals who want to expand their network of contacts & influence people
  • People who want to position themselves as experts in their working fields
  • People with interest in becoming influencers & making money
Course content
Expand all 49 lectures 03:56:32
+ Introduction
1 lecture 06:07

In this video you will learn what personal branding is all about and how it evolves in today's digital world. We will also take a look at the course program and outline the next steps.


The Complete Personal Branding Course

Etien Yanev - PR & Marketing

Preview 06:07
+ Building the strategy around your personal branding
8 lectures 44:11

In this video you will learn what you can expect in this section.


The Complete Personal Branding Course

Etien Yanev - PR & Marketing

Introduction to strategic thinking
01:28

SMART is about selecting specific, measurable, assignable, relevant and time-based objectives.


The Complete Personal Branding Course

Etien Yanev - PR & Marketing

Preview 05:54

Social listening is one of the biggest trends in marketing today. In this video you will learn how to identify your audience and drive some consumer behaviors. 


The Complete Personal Branding Course

Etien Yanev - PR & Marketing

Understand and listen to your audience
07:56

In this video you will learn how to select content that positions you as an expert in your field.


The Complete Personal Branding Course

Etien Yanev - PR & Marketing

Content strategies to leverage your reputation
07:15

Every social media has its own specifics that you will need to respect. In this video you will hear more about the various differences across the social media channels. You will also understand how to select the most effective channels for you.


The Complete Personal Branding Course

Etien Yanev - PR & Marketing

Going digital with social media presence
06:12

Overcome your fear of public speaking is one step, but showing off your strengths is a step further. In this video you will learn how to improve your online image.


The Complete Personal Branding Course

Etien Yanev - PR & Marketing

Positioning your strengths in the online space
04:49

"If you can't measure it, you can't improve it" - Peter Drucker


The Complete Personal Branding Course

Etien Yanev - PR & Marketing

Planning and measuring your success
07:59

In this video you will hear about a rule which is defining your success on social media.


The Complete Personal Branding Course

Etien Yanev - PR & Marketing

Never forget this rule!
02:38
In this assignment you will be tasked to practice creating SMART objectives for your personal branding strategy.
Create your SMART objectives
1 question
+ The secret of success: Identifying your strengths
1 lecture 06:58

In this video you will learn strategies of identifying your strengths. This will give you opportunity to standout on the market and make your personal branding more remarkable.


The Complete Personal Branding Course

Etien Yanev - PR & Marketing

Taking the first steps: what + who + value
06:58
In this assignment you will be tasked to reflect on the "what + who + value" formula and discover what makes you stand out on the market.
Identify your unique selling point
1 question
+ The principles behind every successful personal brand
10 lectures 40:11

In this part you will learn more about the topics we are going to learn and practice in this section.


The Complete Personal Branding Course

Etien Yanev - PR & Marketing

Introduction to the personal branding principles
01:31

In this video you will learn why it is important to choose your mentor, how to do this in an effective way and what information specifically to be looking for.


The Complete Personal Branding Course

Etien Yanev - PR & Marketing

Choosing your mentors
04:02

In this video we look at a networking theory back from 1970s and its application in the digital world. See how easily you can start interacting with the people who might get you closer to your dream job or partnership.


The Complete Personal Branding Course

Etien Yanev - PR & Marketing

The 6 degrees of separation theory
03:37

Learn more about the attraction effect in marketing from a theory I invented myself.


The Complete Personal Branding Course

Etien Yanev - PR & Marketing

The boomerang effect
03:17

In this video we talk about worldwide phenomenon of changing behaviors and building a bridge between all generations.


The Complete Personal Branding Course

Etien Yanev - PR & Marketing

Youthification of our society
03:18

Being one of the first pioneers in your niche is very essential for your success. In this video you will learn more about the importance of being first and being open to studying every day.


The Complete Personal Branding Course

Etien Yanev - PR & Marketing

Find the whitespace in your sector
03:12

In this video we talk about the communication principles in today's TripAdvisor world. And briefly compare the influence of company's voice versus personal branding.


The Complete Personal Branding Course

Etien Yanev - PR & Marketing

Preview 03:12

Watch a set of three personal branding advises by Gary Vee and analyzed by myself. In "documenting, not creating" we talk about the importance of capturing the present moment and sharing it with your audience.


The Complete Personal Branding Course

Etien Yanev - PR & Marketing

Preview 04:07

Learn more about how to create more content that is relevant to your personal branding and such that you can manage easier.


The Complete Personal Branding Course

Etien Yanev - PR & Marketing

Gary Vee: The content pyramid
08:46

In this video you will learn how to attract more attention and convert customers without being annoying.


The Complete Personal Branding Course

Etien Yanev - PR & Marketing

Gary Vee: Act as a media company, not as a salesperson
05:09
In this very first assignment you will be tasked to pick one of the principles and critically analyze how you would implement it in your personal branding strategy. The idea is to stimulate your creative thinking and to prepare you for the next sections.
Choose your favorite principle
3 questions
+ Discover your Digital Footprint
1 lecture 05:53

Check your name on the search engines and see what the web knows about you.


The Complete Personal Branding Course

Etien Yanev - PR & Marketing

Introduction to your digital footprint
05:53
In this assignment assignment you will be tasked to check your digital footprint either on Google or Yandex. The idea is to analyze your content and start working on your online presence.
Check your digital footprint
3 questions
+ Viral marketing: Motivations to forward online content
4 lectures 16:01

Learn more about the two types of viral content and how to implement it in your content strategy.


The Complete Personal Branding Course

Etien Yanev - PR & Marketing

The two types of viral content: educating vs. entertaining
03:16

Bringing value to your audience is the key to success. It's all about making your readership feel well-informed and special.


The Complete Personal Branding Course

Etien Yanev - PR & Marketing

Social currency: theory & examples
05:14

In this video we review what set of emotions can give better chance to your content to become viral.


The Complete Personal Branding Course

Etien Yanev - PR & Marketing

Emotions: theory & examples
04:24

Learn more about the psychological triggers that drive viral marketing.


The complete Personal Marketing course

Etien Yanev - PR & Marketing

Preview 03:07
+ Master your online presence with LinkedIn
6 lectures 28:44

LinkedIn might not be the most visual social platform but it offers space for you to inject images that can show you as an expert.


The Complete Personal Branding Course

Etien Yanev - PR & Marketing

Selecting the images that make you stand out
04:53

Every social channel has its own specific in terms of spaces for introduction. In this video you will learn how you can use LinkedIn to promote yourself in a best way.


The Complete Personal Branding Course

Etien Yanev - PR & Marketing

Preview 04:41

In this video you will learn how to position your media library on LinkedIn, in order to make your profile more professional and sufficient.


The Complete Personal Branding Course

Etien Yanev - PR & Marketing

Building your media library
03:12

Creating expert content is a must on LinkedIn. This video will show you how to create and benefit from LinkedIn blogging.


The Complete Personal Branding Course

Etien Yanev - PR & Marketing

Your first steps in LinkedIn blogging
05:04
Network like a PRO on LinkedIn
05:53

In this video you will learn how to hack the LinkedIn algorithm and become more visible for recruiters.


The Complete Personal Branding Course

Etien Yanev - PR & Marketing

Linkedin SEO - tips & tricks
05:01
+ Instagram growth hacks for your personal brand
4 lectures 18:35

In this video you will learn more about Everliker - a Chrome extension for targeted followers growth.


The Complete Personal Branding Course

Etien Yanev - PR & Marketing

Instagram bots - Everliker app
04:03

Hashtags in Instagram work very effectively compared to other social networks. Watch this video to learn how to use hashtags in your content.


The Complete Personal Branding Course

Etien Yanev - PR & Marketing

Hashtag effectiveness on Instagram
03:16

Building your followership by providing real value and interaction is vital. Watch this video to learn how.


The Complete Personal Branding Course

Etien Yanev - PR & Marketing

How to build your followership organically
02:50

In this video we review couple of successful examples on Instagram.


The Complete Personal Branding Course

Etien Yanev - PR & Marketing

Examples: Grant Cardone and Gary Vee
08:26
+ Building content for your brand - free software
2 lectures 15:28

Canva is one of the world's most popular softwares for social media visuals. The app is available on web and application. This video will give you the first steps in Canva.


The Complete Personal Branding Course

Etien Yanev - PR & Marketing

Creating visuals easily with Canva
09:38

InShot is widely used by professionals and influencers. This video will give you the first steps in creating semi-professional videos for your Instagram account.


The Complete Personal Branding Course

Etien Yanev - PR & Marketing

Mobile-friendly videos with InShot
05:50
+ Game-changing tips for your personal blog
5 lectures 28:06

In this part you will learn more about the optimization of your personal blog.


The Complete Personal Branding Course

Etien Yanev - PR & Marketing

Introduction to personal blog tips
01:28

In this video you will learn why your personal blog is extremely important for your online reputation.


The Complete Personal Branding Course

Etien Yanev - PR & Marketing

Exploring the importance of your personal blog
02:44

In this video you will learn a very important tip about the selection of your domain name.


The Complete Personal Branding Course

Etien Yanev - PR & Marketing

Letter "A" - selecting your domain name
03:46

In this video we review a SEO Wordpress plugin that is easy for implementation and very effective.


The Complete Personal Branding Course

Etien Yanev - PR & Marketing

Optimizing you Wordpress blog for search engines
09:27
Example: Gary Vee's personal blog
10:41