Complete Communication Course for Professionals

Name: Complete Communication Course for Professionals
Rating: 4.2 (21 reviews)

Persuasive communication, Crisis communication, Communication planning, Arguement building, Internal communication.

Created byChristine Ogolla

Last updated 9/2021

English

What you'll learn

Introduction to management communications
Concepts, theories, processes, and forms of communication across an organisation
How to plan and implement communication strategies
How to build an argument and organise a message
How to communicate through persuation-the power of influence
Purpose and forms of Internal communication
How to communicate during communication crisis

Course content

8 sections • 25 lectures • 1h 57m total length

Course introduction and objectives3:34
Introduction to management communication4:27
The lecture introduces management communication as corporate messaging to internal and external stakeholders, guided by a sender–receiver channel, that aims to build loyalty, collaboration, clarity, and transparency.
End of Lecture quiz
The dynamic communication environment4:35
Navigate the dynamic business environment as globalization, liberalization, and technology reshape communication channels and messaging, and identify barriers to adaptation while upholding the mission.
End of Lecture quiz
Importance of management communication5:59
End of lecture quiz

Types of communication across the organization5:45
End of lecture quiz
Communication theories and Models4:12
Learn key communication theories and models, including classical rhetorical theory with speaker, speech, and listener, agenda setting, reinforcement, and the hotan effect, for professionals in management communication.
End of lecture quiz
Communication Styles and approaches4:42
End of lecture quiz

Management communication strategy planning.6:10
End of lecture quiz
Identifying purpose and audience4:10
Identify your purpose and objectives, analyze and segment your constituencies by power, interest, and support, and craft a targeted communication strategy to deliver and evaluate your message.
Structuring the message and evaluating the strategy4:59
Craft the message by selecting the right channel, tailoring content, language, and mood to the audience. Evaluate the strategy through feedback and impact metrics to refine delivery.
End of lecture quiz

Communication through persuasion4:53
End of lecture quiz
Persuasion by power3:59
End of lecture quiz
Persuasion by influence6:00
Explore how to influence through persuasive communication using rational, social, and emotional approaches. Apply tactics like rational persuasion, consultations, coalitions, and emotional appeals to guide and balance power with influence.
End of lecture quiz
Tactics and approaches to persuasion5:16
Learn tactics and approaches to persuasion, using rational explanations, examples, and social proof, reciprocity, liking, authority, scarcity, and commitment and consistency for subordinates and supervisors.
End of lecture quiz

Requirements

You need a computer
You need internet connection
You do not need any prior knowledge about management communication

Description

Effective communication is a key component of many aspects of business life and plays an integral life in anyone's professional life. It helps in coordination, team building, increasing productivity and loyalty, managing diversity, managing conflicts, maintaining client relationships. Good communication skills is therefore required to excel in one's professional life.

This course aims to equip learners with skills that will enable them to collaborate and interact better within their organizations, and with external partners. The course will look at the strategic and practical approaches to help you build effective interaction through various forms of communication to inform, persuade, influence, and impact your audience. Key aspects of the course will include understanding the role of communication in sharing knowledge, engaging colleagues upwards, downwards and peers in an effective manner as well as the various ways of support and motivating them. This course will be useful in engaging learners to be practical communicators as individuals as well as in groups and to have tools for communication in various situations both internally and externally.

Throughout the course, there will be a strong emphasis on issues relating to management communication in the global environment. The course will be delivered through a combination of lectures, quizzes, assignments, and self-study. Lectures will be used to introduce material on the formal aspects of the course.

Recommended reading material; Corporate Communication, 7th Ed, (2013), Argenti, P.A. McGraw-Hill Education, NY, ISBN: 978-0-07-3403175

Who this course is for:

Professionals looking to gain communication and leadership skills
Corporate/Business managers
Marketing/Product Managers
Entreprenuers who run any type of business
MBA Students

Complete Communication Course for Professionals

What you'll learn

Explore related topics

Course content

Introduction4 lectures • 19min

Overview of communication3 lectures • 15min

Internal communication3 lectures • 16min

Developing management Communication Strategy3 lectures • 15min

Argument building and organizing a message4 lectures • 17min

Persuasive communication4 lectures • 20min

Crisis communication3 lectures • 15min

End of the course1 lecture • 1min

Requirements

Description

Who this course is for: