Beginner's Guide to WordPress SEO

Name: Beginner's Guide to WordPress SEO
Rating: 4.4 (98 reviews)

SEO for WordPress: Optimize your WordPress site for increased rankings in search engines. Yoast SEO series included!

Created byMark Hardwick

Last updated 8/2017

English

English [Auto],

What you'll learn

The importance of WordPress SEO and why SEO matters
Fundamentals of WordPress SEO and how to properly setup your site for increased visibility in search engines
How to configure the WordPress General Settings for SEO optimization
Key ranking factors that impact the ranking of websites on Google
Resources for site-wide analysis and strategic keyword planning
WordPress techniques and best-practices that result in overall positive impact on SEO
Link building, interlinking pages and posts, and building domain authority to get more SEO traffic
Image optimization and image attributes
The importance of writing great content (and context) for optimal results
Audit, analyze, and improve the speed and performance of your website using GTMetrix
Security best practices for hardening your website against negative SEO attacks and how to protect your site’s content and SEO score in the event of a security breach
Top-rated WordPress plugins for increasing the speed, performance, and security of your site resulting in an overall impact on SEO
A comprehensive mini-course on Yoast SEO, the #1 WordPress SEO Plugin: Exploring the Yoast SEO Dashboard, Content & SEO Analysis, Google Search Console, Titles and Metas, Social Settings, Enabling breadcrumbs, and RSS Feeds

Course content

5 sections • 20 lectures • 1h 22m total length

Introduction to WordPress SEO2:38
Explore the foundational elements of WordPress seo, from built-in tools to plugins, to optimize your site for search engines and boost rankings.
How Search Engines Work3:46
In this video, we discuss how search engines work, more specifically the primary functions of search engines, such as how they scan and index information on the web and provide search patrons with the most relevant listings based on their request.

WordPress Visibility Settings1:36
WordPress comes with the option to hide your website from search engine spiders (and their ability to index your website) in the case that you want to make changes to your site before releasing it to the public. In this video, we show you how to check to make sure your WordPress settings are properly configured so that your site will be visible to search engines and properly indexed.
Setting a Preferred Domain1:52
In this video, we discuss the importance of preferred domains and show you how to set a preferred domain for your website from within the WordPress Settings screen.
WordPress Permalink Structure for SEO2:50
One of the first steps in optimizing your WordPress site is creating SEO-friendly URLs. We can do this by changing the default permalink structure from within the WordPress admin area.

Introduction to Link Juice3:58
Discover how link juice and page rank flow through external and internal links, emphasizing quality over quantity, anchor text, and direct and indirect link building.
Interlinking Pages and Posts3:37
Learn to evenly distribute link juice with internal links, identify high-value and low-volume pages, and build a category-based architecture so every page stays within three clicks of the home page.
Image Optimization5:49
Optimize WordPress images by selecting the right file type, resizing to fit content area, and naming files with keywords; add alt, title, and captions to improve SEO and load times.
Content is King, but Context is God!5:59
Discover how quality evergreen content and strong context enhance SEO by aligning with reader needs, delivering clear writing, readable structure, visuals, and targeted keywords.
Google Trends3:35
Use Google Trends to identify audience interests, track term popularity over time, filter by region, timeframe, category, and search type, and compare up to five terms for local search optimization.

Content Delivery Network4:00
Learn how a content delivery network caches and distributes static files to speed page loads, improve search rankings, and boost conversions, with Cloudflare’s free WordPress integration.
WordPress Security Best Practices6:45
Secure WordPress sites by updating plugins and themes, using a security plugin like Wordfence for malware scanning, and maintaining offsite backups to protect SEO rankings.
HTTPS as a ranking signal4:15
Explore how switching from http to https with ssl certificates strengthens WordPress security, boosts SEO as a Google ranking signal, and avoids red browser warnings.

Exploring the Yoast SEO Dashboard3:10
In this video, we explore the Yoast SEO Dashboard. The Yoast SEO plugin features a dashboard that informs us if it detected any serious SEO problems. It also includes a notification center with specific details on those items that need attention and in most cases, provides us with specific recommendations on how to resolve the issue.
Content & SEO Analysis Tool3:43
The Yoast SEO plugin has a content and SEO analysis feature that is baked into the WordPress Page and Post Editor. This tool provides us with a detailed list of very important content-related and SEO-related factors that impact both the readability of our content and its ranking in search engines.
Registering the Google Search Console2:33
Learn how to register and verify your WordPress site with the Google search console, using the Yoast SEO plugin and HTML tag verification to prove ownership.
Titles & Metas7:35
In this video, we cover the Titles and Metas panel of the Yoast SEO plugin, which allows us to configure the title and meta description settings for our WordPress pages and posts. This is an incredibly valuable resource for creating accurate, relevant, and most importantly, effective titles and meta descriptions for search patrons to see in the search engine's results page.
Social Settings4:00
In this video, we’ll configure the social settings in the Yoast SEO plugin. Setting up the social settings will inform search engines which social media profiles are associated with our WordPress website. In addition, we will also explore the Yoast SEO plugin's social tab that is featured in the WordPress Post Editor, which allows us to preview what our following will see when sharing our article on Facebook or Twitter. From this tab, we can customize our featured image, title, and description.
Enabling Breadcrumbs7:08
Enable breadcrumbs in WordPress to show site hierarchy and improve navigation and SEO. Learn to configure location, path, and attribute breadcrumbs via the advanced menu and themes.
RSS Feeds3:22
Explore rss feed settings in the seo plugin to protect content, add backlinks to the original post, and use variables to place author links and attribution in your feed.

Requirements

You should be familiar with the WordPress platform

Description

What makes our videos different? Our goal for this series was to create comprehensive and thorough, yet easy-to-understand, videos that teach you the fundamental aspects of WordPress SEO. Each step-by-step video tutorial was created with precision, resulting in highly-efficient and incredibly entertaining content that will guide you through the process of increasing your WordPress website’s ranking in search engines.

What you’ll learn:

How search engines work, including the primary functions of search engines, how they scan and index information on the web, and how they provide search patrons with relevant listings
How to setup permalinks for better structured, SEO-friendly web page URLs
What is link juice and how to effectively interlink pages and posts
WordPress resources and best-practices for increasing the security of your site and protecting it against hacks.
Introduction to CDNs and how to use one to improve website speed and performance, resulting in an overall positive impact on SEO.
Image optimization best-practices for WordPress SEO: file types, size and dimensions, file names, and image attributes
How to create quality, relevant, and fresh content that search engines want to see
How to use Yoast SEO, the #1 rated WordPress plugin for SEO. I have a dedication section that includes a mini-series with videos that cover each important subpanel menu of the Yoast SEO plugin.

What you’ll get:

Lifetime access to 2 hours of highly-entertaining, graphic-rich video content that guide you through the most important steps for improving your SEO ranking
A comprehensive course on how to configure and use the Yoast SEO Plugin, the #1 ranked SEO plugin for WordPress

Who this course is for:

Anyone who wants to improve their WordPress website's ranking in search engines
Those who want to increase organic traffic from search engines
WordPress users who want to use the Yoast SEO plugin

Beginner's Guide to WordPress SEO

What you'll learn

Explore related topics

Course content

Introduction to WordPress SEO2 lectures • 6min

Configuring WordPress General Settings for SEO3 lectures • 6min

WordPress SEO Best Practices5 lectures • 23min

Security and Performance3 lectures • 15min

Yoast SEO Plugin7 lectures • 32min

Requirements

Description

Who this course is for: