Complete Guide to Retargeting on Google, Facebook & YouTube

Linking Google Analytics to Google AdWords enables data exchange for laser-focused remarketing by exporting analytics audiences to AdWords and leveraging behavior data like traffic sources, pages viewed, and device.

Link Google Analytics to AdWords by opening admin, selecting the property's linking option, choosing your AdWords account, continuing, naming the link, and completing the linking process.

Link analytics to AdWords to create and publish remarketing audiences, including a 540-day master list and seven- and thirty-day lists in the Edwards account.

Learn to create a new Google Tag Manager account, set up a web container, and install the two-part GTM code by copying and pasting into the head and body tags.

Add the Google analytics code to your website via Google Tag Manager, create a universal analytics tag, enable display advertising features, and test with preview and publish.

Learn to add AdWords conversion tracking via Google Tag Manager by creating a tag, inputting conversion ID and label, and firing on the thank you page.

Learn how to add your Facebook pixel to a website using Google Tag Manager by creating a custom HTML tag, pasting the pixel code, and firing on all pages.

Learn to add remarketing code to your website and install the tag emailed to you. Configure audiences in the shared library to start creating remarketing lists.

Create a master remarketing list in the shared library by selecting all website visitors for 540 days, enabling a strong lookalike audience on Google and supporting future remarketing campaigns.

Learn how to create two-factor remarketing lists by time and destination, from one-day to 540-day windows, and page-specific audiences like product, checkout, contact us, and thank-you pages.

Learn to create a Google AdWords remarketing campaign step by step, including setting up remarketing lists, choosing a display network campaign, location and budget settings, and uploading custom ads.

Exclude customers who already purchased from your retargeting campaigns by applying ad group exclusions and selecting remarketing lists, then save to auto-update the campaign.

Identify and apply exclusions in your Google remarketing campaigns by blocking mobile apps and negative placements, using site category and sensitive content exclusions to protect ad spend and brand safety.

Learn to add placement exclusions and campaign exclusions in a remarketing campaign, including mobile apps and site categories, to prevent ads from appearing beside unwanted content on the display network.

Learn how to access your ad account from a personal Facebook profile, including options to upgrade to a business manager and steps to set up your account.

Explore the Facebook pixel and how it powers remarketing, conversion tracking, and optimized ads, while enhancing targeting and lookalike audiences to boost ad ROI.

Find your Facebook pixel and install it on your website, then copy the pixel code and insert it between the head tags.

Create your first remarketing list by building a master audience of all website visitors within 180 days using ads manager audiences, pixel data, and web traffic conditions.

Create remarketing lists by duration, such as last seven days and last fourteen days, and use a large 180 day list to build a lookalike audience.

Learn how to set up conversion tracking in Facebook Ads Manager using custom conversions, defining the URL rule as equals or contains, and distinguishing the thank-you page from landing page.

Create a Facebook remarketing campaign using Power Editor with conversion tracking and last seven days visitors, exclude downloaders, optimize for conversions, and publish with focused placements and compelling ad copy.

link your YouTube channel to your Google AdWords account using the linked accounts feature. select YouTube, add the channel, name the accounts, save, and refresh to confirm the link.

Link your YouTube account to your Edwards account and create a remarketing list of viewers who watched video on your channel, name it, and enable pre-population in the shared library.

Create specific remarketing lists from YouTube video themes, segment viewers by topics like Tag Manager or Facebook ads, and use Google Tag Manager views to deliver technology-related ads.

Create a YouTube remarketing campaign by launching a new in-stream video campaign, naming it, selecting a 30-day remarketing list, and setting a 20-cent cost per view for the landing page.