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Complete guide to AI Marketing Automation for non-marketers

Name: Complete guide to AI Marketing Automation for non-marketers
Rating: 4.5 (21 reviews)

Master no-code AI automations and AI agents to automate your full marketing funnel — no marketing experience needed!

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Created byCodestars • over 2.7 million students worldwide!, Thalita Milan | Marketing Automation & HubSpot expert

Last updated 8/2026

English

English [Auto],

What you'll learn

Build AI agents and no-code automations to handle marketing tasks without manual work
Learn Marketing strategy fundamentals applied to the era of AI
Apply AI tools across the full customer journey — from attracting visitors to retaining customers
Build a working AI marketing system using tools like Claude, Make, Zapier, HubSpot, and more
Use AI to audit competitors, generate content ideas, and create social media posts and images — with free and paid tools
Build a fully automated content creation and publishing system using AI agents and no-code tools like Make and Zapier
Repurpose long videos into short clips and automate ad copy variations using AI tools like CapCut, Descript, and Make
Build lead capture landing pages, automate follow-up after form submissions, and qualify new leads with an AI agent
Set up automated email nurturing sequences tailored to different segments of your audience using AI and CRMs
Automate personalised outreach and conversations across email, WhatsApp, and Instagram using AI agents and ManyChat
Understand AI-powered CRMs, automate cold outreach with an AI agent, and get found by AI search engines with AEO
Apply AI across the full customer journey — from attracting visitors to retaining customers — using real tools with live demos

Course content

9 sections • 68 lectures • 6h 49m total length

Welcome! What to Expect from This Course9:37
The 3 Foundations of an AI Marketing Strategy3:06
Identify your business profile, goals, and customer journey as the three foundations of an AI marketing strategy. Prioritize strategy over tools and prepare AI prompts to feed your AI-driven funnel.
Why Your Company Profile Is the Fuel for Every AI Tool3:40
Define and document your company profile, branding, and audience personas to fuel AI tools. Build a practical AI workflow that uses this context to improve marketing automation outcomes.
Build Your Company Profile with LLMs (Claude paid & ChatGPT free demos)7:51
PUT THIS INTO PRACTICE - Create a company profile doc for a business with AI
Define Your Marketing Goals with AI (Claude paid demo)6:36
PUT THIS INTO PRACTICE - Define company goals with AI (fictional business)
Map Your Customer Journey with AI (ChatGPT free demo)10:11
Map your customer journey with AI by detailing a four-stage funnel: awareness, consideration, decision, retention—and designing an AI workflow to convert and retain customers with no-code tools and ChatGPT demo.
PUT THIS INTO PRACTICE - Map the customer journey for a business with AI

How AI Fits Into Your Awareness Strategy4:16
Explore no-code AI tools to automate awareness, outlining three options for automating the awareness stage, linking the customer journey with LLMs and platforms like Zapier, Make, and 8N.
Organize Your AI Assets Before You Start Creating3:27
Here are the prompts we explored in the previous lectures1:28
PUT THIS INTO PRACTICE - Get content ideas from competitor analysis with AI
Audit Competitors and Get Content Ideas with AI (ChatGPT free demo)8:08
Run Real-Time Competitor Research with AI (Claude Cowork paid demo)5:04
Analyze a LinkedIn Page Live with AI (Claude Chrome paid extension demo)1:19
Schedule a Recurring Competitor Audit with AI (Claude Skills paid demo)4:00
How to Create a Skill3:53

2X! Create Social Media Content with Free LLMs (and What to Expect)4:15
Learn to create and publish social media content with free LLMs, using brand context and templates to craft LinkedIn posts and visuals with automated and manual steps.
PUT THIS INTO PRACTICE – Create a LinkedIn post with AI (copy + image)
Create Social Posts and Images with AI (Claude + Canva demos - paid tools)4:59
Learn how to create social post images by connecting Cloud with Canva and other tools, generate three image variations for post one, and automate design and posting workflows.
Publish to Social Media Straight from AI (Claude + Blotato demo - paid tools)4:32
Demonstrate publishing to LinkedIn directly from AI tools using Blocktato and Canva, enabled by the Model Context Protocol. Explore no-code AI workflows for posting and scheduling.
Dedicated AI Tools for Social Media Content (Blotato + Buffer demo - paid tools)5:02
From Manual Prompting to Full Automation: Intro to AI Automations & Agent Tools3:24
Automate social media processes end-to-end with ai automation and agent tools like Make, N8n, and Zapier; connect apps, add ai steps, and create ai agents using no-code tools.
Automations vs. AI Automations vs. Agents: A Clear Breakdown5:19
The difference between Automations, AI Automations, and AI Agents

Set Up Your Automation Tool to Start Building (Make demo)1:02
Set up the automation tool with a free MAKE trial to access credits and avoid limitations, then build AI marketing automations using your existing or trial account.
Full Demo: An End-to-End Social Media Automation System (Make demo)12:00
Explore a social media automation workflow in make.com that uses AI agents and no-code tools to create, approve, and publish LinkedIn posts with images and a human in the loop.
How to Set Up the Trigger for Your Social Media Content Agent (Make demo)8:27
Set up a Make demo for a social media content agent by triggering on new rows in a Google Sheet and mapping headers for LinkedIn posts.
PUT THIS INTO PRACTICE - Start building a Linkedin automation agent
Build an AI Agent for Social Media (Linkedin) Automation - Make demo13:08
Build a LinkedIn content automation agent in Make by selecting a brain and model, wiring triggers, and generating post copy and images for review and posting.
Read the prompt we used in the lecture1:47
PUT THIS INTO PRACTICE - Create a Linkedin content AI agent inside Make
How to Give Your Agent Context: Company Profile and Templates (Make demo)1:38
PUT THIS INTO PRACTICE – Add knowledge files to your Make AI Agent
Give Your Agent the Tools to Write and Design (Make demo)14:52
Discover how to empower an AI agent with tools to create social media content, including LinkedIn post copy and image generation, while managing credits and workflows.
PUT THIS INTO PRACTICE - Create tools for your AI Agent {REQUIRES AI CREDITS}
Test Your Social Media Agent Before Going Live (Make demo)4:52
Use this chat-based testing sandbox to preview your social media agent before launching real automations, by creating ideas, saving work, and validating outputs like LinkedIn posts.
PUT THIS INTO PRACTICE - Test your Agent and generate a post for The Event Desk
Run Your Content Agent Live and See It in Action (Make demo)8:18
Learn to run an autonomous content agent that pulls ideas from an ideas sheet, generates captions and images, updates status, and posts on LinkedIn on a configurable schedule.
PUT THIS INTO PRACTICE – Run your LinkedIn content creation agent live
Use a Webhook to Move Approved Posts to a Publishing Sheet (Make demo)10:19
Learn to automate LinkedIn post publishing by using a webhook to move approved posts from the ideas sheet to a publishing sheet, using Make and Google Sheets.
PUT THIS INTO PRACTICE – Build the approval automation that transfers posts
Build the Agent That Publishes Your Posts on Autopilot (Make demo)8:23
Build and deploy a Make-based automation agent that watches a publishing sheet, retrieves image files from Google Drive, and posts captions with images to LinkedIn, then marks posts as published.
Read the prompt we used in the lecture0:26
PUT THIS INTO PRACTICE – Build the LinkedIn publishing agent in Make
Test Your Publishing Agent by Posting Live (Make demo)3:50
Learn to test a publishing agent with a live seo post using webhook automation to publish on LinkedIn, including image handling, scheduling, and a human-in-the-loop review.
PUT THIS INTO PRACTICE – Test your publishing agent live

Turn Long Videos into Shorts with AI (CapCut demo)3:48
Turn long videos into shorts with CapCut’s AI video creation, cropping the best moments, adding captions, and publishing across YouTube, TikTok, and Instagram.
Edit Video Faster with AI (Descript demo)3:03
Discover how AI-powered video editing speeds up production by removing silences and filler words, shortening gaps, and adding chapters with an AI co-editor, as shown in a Descript demo.
Audit Competitor Ads with AI (Meta Library + Claude Skills paid + ChatGpt free)7:00
Learn to audit competitor ads with ai using meta ads library, Claude skills, and chatgpt free, analyzing funnel stages, ad copy, and imagery for performance insights.
Skill prompt for auditing competitor ads with Claude Cowork1:48
What You Can Automate in Your Ad Campaigns (Make demo)9:07
Generate Ad Copy Variations with AI (Make + OpenAI demo)13:15
Example of AI Automations inside Make0:05
PUT THIS INTO PRACTICE – Build an AI automation for Google Ads copy variations
Update about Lindy0:06
Automate Cold Outreach with an AI Agent (Lindy demo - paid tool!)12:57
Automate cold outreach with an AI agent using Lindy.ai to craft and send follow-up emails from a lead spreadsheet, with Slack alerts and approval steps.
Set Up a Lead Outreach Agent (Lindy demo)14:14
Learn to set up a lead outreach agent in lindy, explore the flow editor, configure templates, spreadsheets, email steps, and slack alerts for automated outreach.
Get Found by AI: Intro to AEO (HubSpot demo)6:32
Learn to get found by AI by optimizing for answer engines and LLMs with AEO tools, illustrated by HubSpot demos and Peak AI insights.

Moving Down the Funnel: AI for Consideration and Decision1:43
Automate AI-driven communications to guide customers from consideration to decision, emphasizing email list building, direct messaging, and conversion across e-commerce, B2B, agencies, and solopreneurs.
Create Ebooks and Content Assets with AI (Gamma free & Claude Design paid demos)10:29
Prompt for producing ebook copy with AI2:53
Build a Lead Capture Landing Page with AI (Claude + Lovable demo)14:14
OPTIONAL - PUT THIS INTO PRACTICE – Build a lead capture page with Lovable free
Automate the Follow-Up After a Form Submission (Make demo)6:04
Automate follow-ups after a form submission by triggering a Make scenario when a new row is added to Google Sheets, sending HTML emails with a PDF link.
Other AI Tools for Building Landing Pages: Manus and More2:36
Explore using AI tools like Manos AI and Lovable to design landing pages from prompts, and integrate forms via embed codes or AI builders to trigger automation workflows.
AI Form Builders and What to Automate After Submission5:03
Discover how to automate form submissions with ai form builders and connect them directly to your crm, using tools like Typeform, HubSpot forms, Zapier, and Make.
Get Slack Alerts for New Form Submissions (Zapier demo)5:48
Summarize and Qualify New Leads with AI (Zapier demo)4:53
Learn to add an AI step in Zapier to summarize form submissions and qualify new leads, creating an AI-powered Slack briefing for quick sales outreach.
Build a Lead Qualification Agent with AI (Zapier + Perplexity demo)12:00
Build a lead qualification agent in Zapier using Tally form submissions and Perplexity for research. Integrate Todoist, Slack, Gmail, and Google Sheets to score and route leads.
Read the prompts I used in the previous lecture2:35
PUT THIS INTO PRACTICE – Build a lead capture form and connect it to Make and Sl

What AI-Powered CRMs Can Do That Traditional Ones Cannot6:30
Explore how AI-powered CRMs, like Atio and HubSpot, enhance email marketing, lead segmentation and management, and contact scoring, through sentiment analysis and AI insights, outperforming traditional CRMs.
What Lead Segmentation Looks Like Inside CRMs9:24
Discover how to segment leads inside CRMs using lists and tags, create buckets for great, okay, and bad leads, and tailor messages to each group with AI-powered marketing.
Build a Lead Segmentation Strategy with AI (ChatGpt demo)4:43
Develop lead segmentation with ai by evaluating your contact list, creating buckets such as founders, senior roles, and non-decision makers, and tagging CRM contacts for targeted campaigns.
PUT THIS INTO PRACTICE – Use AI to define your lead segmentation strategy
How to Automate Lead Segmentation with AI (HubSpot CRM demo)6:48
Tag and bucket leads for segmentation in HubSpot using properties like Customer Fit tiers, then automate tagging with workflows or Make/Zapier to build tiered lists and tailor outreach.
Define Your Nurturing Goals Before You Build Any Automation5:12
Define nurturing goals and segment your contacts into buckets to guide AI-powered automation, prioritizing ideal ICPs and tailored paths toward buying.
PUT THIS INTO PRACTICE – Get AI to suggest nurturing sequences for each group
Get AI to Write Nurturing Emails for Each Segment4:37
Learn to set segmentation goals and buckets, then use ai to craft tailored nurturing emails for each segment—from booking meetings to gaining internal buy-in—streamlining content ideas and automation.
Set Up a Nurturing Sequence in Your Email Marketing Tool (Brevo demo)5:32
Leverage your email marketing tool’s automation to nurture bucketed prospects with trigger-based sequences, delays, and targeted emails that drive bookings or sales, prioritizing CRM automation.
Push Back on Your Consultant: Your Marketing Tool Already Does This
Create Personalized Outreach Emails with an AI Agent (Zapier demo)12:21
Learn to create personalized outreach emails with an AI agent in Zapier, drafting Gmail messages from contact data, researching prospects, and tailoring one-on-one outreach rather than mass campaigns.
PUT THIS INTO PRACTICE – Build a personalised outreach agent for The Event Desk
Automate WhatsApp and Instagram Conversations (ManyChat demo)17:03
Discover how to automate WhatsApp and Instagram conversations with ManyChat, using lead capture, AI steps, and a knowledge base to route inquiries efficiently.

Requirements

No prior marketing experience is required — this course is designed for people who are not marketers.
No technical or coding skills needed — every tool covered is no-code or requires no programming knowledge.
Basic comfort with everyday tools like Google Sheets and email is helpful but not required.
Some tools demonstrated have paid plans — free alternatives are shown throughout so you can follow along without spending anything.

Description

This is a practical, hands-on course designed to help business owners, solopreneurs, and non-marketing professionals build a real AI-powered marketing system from scratch — without any technical background or prior marketing experience.

This course is for you if you want to use AI and no-code tools to attract customers, capture leads, nurture them into paying clients, and retain them — but you don't have a marketing team, a big budget, or a background in marketing.

You'll follow the full customer journey from awareness to retention, learning how to use AI at every stage — from creating and publishing content automatically, to capturing and qualifying leads, to nurturing contacts with personalised email sequences and AI agents. Every section includes live tool demos and practical assignments you can apply to your own business straight away.

Tools covered in this course include Claude, ChatGPT, Make, Zapier, Canva, Blotato, Brevo, HubSpot, Lovable, Gamma, Lindy, ManyChat, CapCut, Descript, Perplexity, and more. Free alternatives are always shown alongside paid options so you can follow along regardless of your budget.

Some tools demonstrated have paid plans, but everything is explained clearly so you understand what's free, what requires a paid account, and when it actually makes sense to upgrade.

By the end of this course, you will be able to:

Build the foundation of your AI marketing strategy

Use AI to build a company profile that powers every tool you use throughout the course
Define your marketing goals and map your customer journey with AI assistance
Understand how to structure an AI-first marketing strategy around your funnel

Attract customers with AI-powered content and automation

Use AI to audit competitors and generate content ideas from their social media presence (ChatGPT, Claude Cowork, Claude Chrome extension)
Create social media posts and images using free LLMs and paid AI tools (Claude, Canva, Blotato, Buffer)
Understand the difference between automations, AI automations, and AI agents — and when to use each
Build a fully automated social media content creation and publishing AI agent in Make
Use webhooks to connect your content approval process to your publishing system
Repurpose long videos into short clips with AI (CapCut, Descript)
Audit competitor ads and automate ad copy variations (Meta Ad Library, Claude, Make, OpenAI)
Automate cold outreach with an AI agent (Lindy)
Get found by AI search engines with an intro to AEO (HubSpot)

Capture leads and convert visitors into contacts

Create ebooks and content assets with AI to use as lead magnets (Claude, Gamma, Claude Design, Canva)
Build lead capture landing pages with AI — no developer needed (Claude, Lovable, Manus)
Use AI automations to follow-up after form submissions using Make and Zapier
Get instant Slack alerts for new leads and automatically summarise form submissions with AI (Zapier)
Build a lead qualification AI agent that scores and enriches leads automatically (Zapier, Perplexity)
Understand what AI-powered CRMs can do that traditional ones cannot

Nurture leads and turn contacts into customers

Use AI to build a lead segmentation strategy and automate it inside your CRM
Write nurturing emails tailored to each segment with AI and set up automated sequences
Create personalised outreach emails at scale using an AI agent (Zapier)
Automate WhatsApp and Instagram conversations to engage contacts where they already are (ManyChat)

Retain customers and measure performance

Apply AI to improve customer retention and reduce churn
Explore AI automation ideas for marketing reporting

About the instructor

I'm a certified marketing automation consultant and trainer, working with companies worldwide since 2018. I've spent years helping businesses build marketing systems that actually work — and over the past few years, AI has completely changed how that work gets done.

This course is everything I wish had existed when I started combining AI with marketing automation: practical, tool-by-tool, built around a real strategy, and designed for people who don't come from a marketing background.

Here's what one of my students said:

"I just completed the course — and my only reaction is: WOW! Super valuable for entrepreneurs, consultants, and small businesses. Thalita managed to transfer her rich knowledge in a meticulous and easy-to-follow way. I honestly never knew the actual possibilities of the HubSpot platform and now I finally do!" — Tamara Biljman, Content Strategist

You can find more testimonials on my website. I take pride in supporting my students throughout the learning journey, and you're always welcome to ask questions during the course.

— Thalita

Disclaimer

This is an independently developed course by Thalita Milan and has not been created, endorsed, or verified by any of the tools or platforms mentioned in this course. All trademarks belong to their respective owners.

Who this course is for:

Business owners and solopreneurs who want to use AI to market their business without hiring a marketing team
Anyone who wants to understand how AI and no-code automation actually work in marketing — through real tools, live demos, and hands-on assignments
Freelancers and consultants who want to stop doing repetitive marketing tasks manually and let AI handle them
Professionals from non-marketing backgrounds who have been given marketing responsibilities and need a practical starting point
Entrepreneurs who are already experimenting with AI tools and want to connect them into a real, end-to-end marketing system

Complete guide to AI Marketing Automation for non-marketers

What you'll learn

Explore related topics

Course content

Introduction6 lectures • 41min

AI for Awareness: Leverage AI to Gather Content Ideas to Attract Customers8 lectures • 32min

AI for Awareness: Create Social Media Content with AI Systems6 lectures • 28min

Build a Full LinkedIn Automation System with AI Agents {PRACTICAL PROJECT}13 lectures • 1hr 29min

AI for Awareness part 2 - AI for Content Automation, Ads, Cold Outreach, AEO11 lectures • 1hr 12min

AI for Consideration and Decision: Convert your Contacts into Paying Customers11 lectures • 1hr 8min

AI for Consideration and Decision part 2 - CRMs, Lead Segmentation and Nurturing10 lectures • 1hr 12min

AI for retention and reporting3 lectures • 6min

Bonus section1 lecture • 2min

Requirements

Description

Who this course is for: