Complete guide to AI Marketing Automation for non-marketers

This is a practical, hands-on course designed to help business owners, solopreneurs, and non-marketing professionals build a real AI-powered marketing system from scratch — without any technical background or prior marketing experience.

This course is for you if you want to use AI and no-code tools to attract customers, capture leads, nurture them into paying clients, and retain them — but you don't have a marketing team, a big budget, or a background in marketing.

You'll follow the full customer journey from awareness to retention, learning how to use AI at every stage — from creating and publishing content automatically, to capturing and qualifying leads, to nurturing contacts with personalised email sequences and AI agents. Every section includes live tool demos and practical assignments you can apply to your own business straight away.

Tools covered in this course include Claude, ChatGPT, Make, Zapier, Canva, Blotato, Brevo, HubSpot, Lovable, Gamma, Lindy, ManyChat, CapCut, Descript, Perplexity, and more. Free alternatives are always shown alongside paid options so you can follow along regardless of your budget.

Some tools demonstrated have paid plans, but everything is explained clearly so you understand what's free, what requires a paid account, and when it actually makes sense to upgrade.

By the end of this course, you will be able to:

Build the foundation of your AI marketing strategy

• Use AI to build a company profile that powers every tool you use throughout the course

• Define your marketing goals and map your customer journey with AI assistance

• Understand how to structure an AI-first marketing strategy around your funnel

Attract customers with AI-powered content and automation

• Use AI to audit competitors and generate content ideas from their social media presence (ChatGPT, Claude Cowork, Claude Chrome extension)

• Create social media posts and images using free LLMs and paid AI tools (Claude, Canva, Blotato, Buffer)

• Understand the difference between automations, AI automations, and AI agents — and when to use each

• Build a fully automated social media content creation and publishing AI agent in Make

• Use webhooks to connect your content approval process to your publishing system

• Repurpose long videos into short clips with AI (CapCut, Descript)

• Audit competitor ads and automate ad copy variations (Meta Ad Library, Claude, Make, OpenAI)

• Automate cold outreach with an AI agent (Lindy)

• Get found by AI search engines with an intro to AEO (HubSpot)

Capture leads and convert visitors into contacts

• Create ebooks and content assets with AI to use as lead magnets (Claude, Gamma, Claude Design, Canva)

• Build lead capture landing pages with AI — no developer needed (Claude, Lovable, Manus)

• Use AI automations to follow-up after form submissions using Make and Zapier

• Get instant Slack alerts for new leads and automatically summarise form submissions with AI (Zapier)

• Build a lead qualification AI agent that scores and enriches leads automatically (Zapier, Perplexity)

• Understand what AI-powered CRMs can do that traditional ones cannot

Nurture leads and turn contacts into customers

• Use AI to build a lead segmentation strategy and automate it inside your CRM

• Write nurturing emails tailored to each segment with AI and set up automated sequences

• Create personalised outreach emails at scale using an AI agent (Zapier)

• Automate WhatsApp and Instagram conversations to engage contacts where they already are (ManyChat)

Retain customers and measure performance

• Apply AI to improve customer retention and reduce churn

• Explore AI automation ideas for marketing reporting

About the instructor

I'm a certified marketing automation consultant and trainer, working with companies worldwide since 2018. I've spent years helping businesses build marketing systems that actually work — and over the past few years, AI has completely changed how that work gets done.

This course is everything I wish had existed when I started combining AI with marketing automation: practical, tool-by-tool, built around a real strategy, and designed for people who don't come from a marketing background.

Here's what one of my students said:

"I just completed the course — and my only reaction is: WOW! Super valuable for entrepreneurs, consultants, and small businesses. Thalita managed to transfer her rich knowledge in a meticulous and easy-to-follow way. I honestly never knew the actual possibilities of the HubSpot platform and now I finally do!" — Tamara Biljman, Content Strategist

You can find more testimonials on my website. I take pride in supporting my students throughout the learning journey, and you're always welcome to ask questions during the course.

— Thalita

Disclaimer

This is an independently developed course by Thalita Milan and has not been created, endorsed, or verified by any of the tools or platforms mentioned in this course. All trademarks belong to their respective owners.