
Build an Etsy store for on-demand, USA-based sound art products, covering product selection, pricing, branding, and fast shipping. Also migrate to Shopify and use Facebook ads to drive sales.
Research flagship product ideas to define your identity and branding, focusing on print on demand personalized products and Etsy for inspiration.
Identify flagship sound wave products and map a full drop shipping, print-on-demand logistics chain from audio to vector art, supplier selection, pricing, and direct-to-customer fulfillment.
Compile a spreadsheet of top competitors for soundwave art across Etsy, Google, and Amazon to gather ideas, verify legitimacy, and guide branding and product inspiration for your print-on-demand business.
Brainstorm a memorable branding name, check domain availability (dotcom or dotnet) to avoid trademarks, and draw ideas from Etsy; then secure the domain in Shopify.
Secure your domain and set up a Shopify store via a free trial, then register and purchase the domain to protect your brand for your Etsy plus print-on-demand business.
Invest in a strong brand package by getting a memorable logo and cohesive assets like Facebook covers and banners. Use a design contest to secure a unique, high-quality logo.
Set up customer support channels by configuring domain-based email hosting and forwarding, and a public phone number with voicemail and text messages, boosting trust for your Etsy store.
Learn to create master files and repeatable templates for Etsy, develop 15–20 product ideas, tailor designs for anniversaries and gifts, and use QR codes to enhance customer experience.
Search trademark databases to validate phrases and artwork before listing shirts, avoid copyrighted phrases like just do it or keep calm and carry on, and prevent trademark disputes.
Identify and hire a reliable designer for Etsy print-on-demand by using pro-verified freelancers on platforms like Fiverr or Upwork, balancing cost, speed, and quality to protect margins.
Learn how to hire a USA-based copywriter via Upwork to craft product descriptions, Etsy and Shopify copy, and about pages, then organize the team with a Trello pipeline.
Set up Trello to streamline your Etsy print-on-demand workflow by organizing tasks with columns and cards. Assign designers and copywriters, track progress from in progress to completed.
Double-check master files from a designer, organize them into a clear master file system with permanent and custom variants, and prepare designs for Etsy with mockups, sizes, and QR codes.
Learn how to register an Etsy account, set up a shop with basic details, create a dummy listing, and configure payments, billing, and listing fees to begin selling.
Populate your Etsy page by editing your profile, uploading a banner and logo, and configuring shop details and policies to create a professional storefront and start listing products.
Create your first Etsy listing with professional photos, customization options, framing and font choices, and learn to set shipping, pricing, and ads for a finished, made-to-order product.
Create professional Etsy listing mockups and photos for canvas art using Placeit and Original Mockups, plus InVideo for videos; use arrows and QR codes to highlight features and boost clicks.
Craft keyword-stuffed titles and 13 tags for wedding song and anniversary gift-themed soundwave art, researching competitors to target paper, cotton, linen, wood, and other anniversary ideas.
Apply pricing psychology to maximize margins and conversions by validating costs and frames against competitors, then optimize with a simple spreadsheet and discounts, including digital file options.
Activate free shipping to the United States to boost your listing priority and earn the green free shipping badge by including the shipping cost in your product price.
Boost Etsy sales by setting automated coupons for abandoned carts and favorited items, running month-long specials, and tracking coupon usage to optimize offers.
Turn on etsy ads, monitor performance by product tags and a daily budget up to $50, and optimize since you only pay when shoppers click.
Learn to manage Etsy customer messages, handle personalized requests, and provide proofs before shipping. Turn inquiries into orders with simple edits and swift responses.
Fulfill Etsy orders by reviewing orders, personalizing canvas art, messaging buyers with proofs, using drop shipping, generating QR codes and sound wave proofs, and marking orders complete with tracking.
Learn to engage favorited customers on Etsy by using dashboard signals, sending personalized mockups or free proofs, and offering targeted discounts to close sales.
Learn how to request honest reviews two weeks after delivery on Etsy, following up on completed orders, and how reviews are the lifeline of an Etsy business while avoiding incentives.
Explore the Shopify dashboard and navigation, covering orders, products, customers, analytics, marketing, and apps. Preview online store settings, themes, pages, navigation, and basics like general, payments, shipping, and checkout.
Learn to install the Kickstart theme on a Shopify store, including signing up for free, connecting the store, adding the latest version, and publishing for customization.
Set up your Shopify legal pages using templates to generate refund policy, privacy policy, and terms of service. Customize contact details and craft a clear shipping policy aligned with suppliers.
Create shipping zones for the USA and rest of the world, set free shipping in the USA, configure international rates, and apply thresholds to automatically grant free shipping.
Configure checkout settings to optimize conversions by enabling optional customer accounts and flexible contact options. Simplify forms, enable tipping, disable auto fulfillment and archiving, enable checkout emails and marketing opt-in.
Set up your payment gateway with Shopify payments, enable providers, and complete signup with business and banking details, then monitor country-specific options for customers.
Configure payment gateways and third-party providers for your country, then create three Shopify pages—about us, contact us, and faq—using the Kickstarter live theme for a professional storefront.
Set up and organize your store navigation by creating a main menu and three footer menus, linking to policies, company pages, and product collections for a polished Etsy print-on-demand storefront.
Discover how to create product collections and a multi-level navigation mega menu, including gifts by occasion (anniversary, wedding, under fifty) and custom soundwave art, with manual vs automatic options.
Learn to import Etsy listings into Shopify with a dedicated app, set up API keys, choose active listings and import variants, images, and tags, while noting the 100-variant limit.
Identify must-have apps for your Etsy plus print-on-demand store, including a reviews app and a free track order app, with no-code integration for the Kickstarter theme.
Design your Etsy store theme in Kickstarter by customizing the header icons, banner, and product spotlight to boost conversions and engagement.
Explore how to boost post-purchase revenue with ReConvert for Shopify by crafting customized thank you pages using templates, featuring discounts, product recommendations, and cross-sell opportunities.
Create transition coupons to convert Etsy buyers to your store by sending personalized 20 percent off codes, with either a universal or name-specific coupon, and optional time limits.
Configure Klaviyo email marketing for your shop by linking Shopify and using automated flows such as abandoned cart and welcome series to engage customers.
Create a Facebook business manager account to centralize multiple e-commerce stores, pixels, pages, and collaborators under one universal business account, setting up ad accounts and fan pages.
Create or link a Facebook page in your business manager, customize branding, and set up an ad account to run ads for your Shopify store.
Create a Facebook ad account for your store, set time zone and currency, assign access, add a payment method, and prepare for a Facebook pixel on your Shopify store.
Create and install a Facebook pixel for your Shopify store, link it to your ad account, and test page view, product view, and add-to-cart events.
Explore the ads manager dashboard, navigate campaigns, ad sets, and ads, customize columns, set time frame for reporting, and manage campaigns with delete, duplicate, and edit options.
Learn how to avoid bans by following ad policies for images and copy on Facebook ads, including no fake buttons, no before-and-after or shock content, and no assumptions about users.
Explore ad campaign objectives, including the conversions-focused approach, and learn how campaigns, ad sets, and ads organize audiences, budgets, and creatives in ads manager.
Set up a conversion-focused ad set by configuring the website pixel on a Shopify store and targeting married people in English-speaking countries with automatic placements.
Master audience stacking by combining interests to target a narrow audience, such as married people who love pugs. Apply this approach to on-demand products to increase ad relevance and reach.
Learn to spy on competitor ads using Facebook's ad library to analyze copy, images, and videos, then adapt retargeting and targeting strategies for your Etsy and print-on-demand products.
Create professional mockup images and videos for ecommerce ads using Place It and in video editor templates; customize canvases or tees, crop for placements, and prep future ad variations.
Write concise ad copy for Facebook ads and test multiple images, headlines, and descriptions to target married couples with personalized soundwave wedding art, linking to the product page.
Master the 5 cbo method by turning on campaign budget optimization, setting a daily budget, and letting Facebook test ad sets and audiences to maximize conversions.
Learn how the delivery tab and the learning phase in Facebook ads determine when to exit, what triggers resets, and how to scale budgets gradually for steadier optimization.
Create and manage Facebook custom audiences with the pixel, including all website visitors (30 days) and product-page audiences, to enable retargeting and lookalike audiences.
Create and refine advanced audiences by tracking add-to-cart and purchase events, using content IDs to target specific products, exclude buyers, and build lookalike retargeting campaigns.
Master how to create lookalike audiences on Facebook using custom audiences and events like purchases, website visits, and add-to-cart, targeting the US and Canada for scalable growth.
Discover how to set up and optimize retargeting ads that reach visitors and cart abandoners, exclude buyers, and drive purchases with tested creatives, testimonials, and time-limited offers.
Customize dashboard columns to track key ad metrics for your e-commerce store, including advocates, checkouts, and purchases, and monitor cost per action and roic.
Decide whether to kill or scale ads by evaluating clicks, cost per click, add-to-cart and checkout progress, and return on ad spend, then plan scalable strategies.
Learn how to scale winning ads by understanding ROAS and ROIC, setting break-even targets, applying cost caps, and progressively increasing budgets while testing new creatives and audiences, including lookalike audiences.
The Complete Etsy Print-on-Demand Store & Product Creation using USA-based suppliers.
During this course, you can expect to learn the ins and outs of Esty, Shopify, Dropshipping, and Facebook Ads.
It seems like a lot but we walk you through the process, step-by-step, so it's easy to understand and even simpler to implement.
We dive into product research and creation first. During this time, we are going to find "passion products" that we can dropship ourselves. These are products that are considered 'impulse buys' because they are generally for a loved one during a special time.
We all know how we spend more than we have to during gift seasons.
We're going to be taking advantage of these moments.
Once we begin generating sales on Etsy, we are going to expand into our very own Shopify store so that we can keep more of each sale!
Since Shopify isn't going to send us buyers (like Etsy does), we are going to branch off into Facebook Ads to begin sending ourselves waves of customers.
If Facebook Ads seems like a daunting task, don't worry - I used to be petrified of them as well.
Until I learned to K.I.S.S. - (keep it simple, stupid!)
We use a very basic and easy to follow strategy called the 5 CBO Method. This is where we test 5 quick audiences with simple ad structures and Facebook will figure out which one is best!
So to recap, this will be the progress we are making throughout the course:
We're going to get started with product research and ideas. We need to find that flagship product we want to sell as our own.
Once we have our product and confirm our USA supplier, we are going to get into branding. We're building a REAL business, not a quick dropshipping store. We need to look authentic.
After that, we're going to build our Etsy store and upload our products, making sure they are optimized for conversions.
At the end of our Etsy phase, we are going to activate ads and see how quickly we can generate sales!
Once we've confirmed our product is a winner, we will expand our store into Shopify.
After Shopify is fully set up and designed - we are going to activate Facebook Ads!
From there, it's all about managing customers, orders, and scaling your ads.
I hope to see you inside the course!