
Identify and hire a reliable designer for Etsy print-on-demand by using pro-verified freelancers on platforms like Fiverr or Upwork, balancing cost, speed, and quality to protect margins.
Learn how to hire a USA-based copywriter via Upwork to craft product descriptions, Etsy and Shopify copy, and about pages, then organize the team with a Trello pipeline.
Craft keyword-stuffed titles and 13 tags for wedding song and anniversary gift-themed soundwave art, researching competitors to target paper, cotton, linen, wood, and other anniversary ideas.
Learn to manage Etsy customer messages, handle personalized requests, and provide proofs before shipping. Turn inquiries into orders with simple edits and swift responses.
Explore the Shopify dashboard and navigation, covering orders, products, customers, analytics, marketing, and apps. Preview online store settings, themes, pages, navigation, and basics like general, payments, shipping, and checkout.
Learn to install the Kickstart theme on a Shopify store, including signing up for free, connecting the store, adding the latest version, and publishing for customization.
Configure checkout settings to optimize conversions by enabling optional customer accounts and flexible contact options. Simplify forms, enable tipping, disable auto fulfillment and archiving, enable checkout emails and marketing opt-in.
Set up and organize your store navigation by creating a main menu and three footer menus, linking to policies, company pages, and product collections for a polished Etsy print-on-demand storefront.
Create a Facebook business manager account to centralize multiple e-commerce stores, pixels, pages, and collaborators under one universal business account, setting up ad accounts and fan pages.
Explore ad campaign objectives, including the conversions-focused approach, and learn how campaigns, ad sets, and ads organize audiences, budgets, and creatives in ads manager.
Create and manage Facebook custom audiences with the pixel, including all website visitors (30 days) and product-page audiences, to enable retargeting and lookalike audiences.
The Complete Etsy Print-on-Demand Store & Product Creation using USA-based suppliers.
During this course, you can expect to learn the ins and outs of Esty, Shopify, Dropshipping, and Facebook Ads.
It seems like a lot but we walk you through the process, step-by-step, so it's easy to understand and even simpler to implement.
We dive into product research and creation first. During this time, we are going to find "passion products" that we can dropship ourselves. These are products that are considered 'impulse buys' because they are generally for a loved one during a special time.
We all know how we spend more than we have to during gift seasons.
We're going to be taking advantage of these moments.
Once we begin generating sales on Etsy, we are going to expand into our very own Shopify store so that we can keep more of each sale!
Since Shopify isn't going to send us buyers (like Etsy does), we are going to branch off into Facebook Ads to begin sending ourselves waves of customers.
If Facebook Ads seems like a daunting task, don't worry - I used to be petrified of them as well.
Until I learned to K.I.S.S. - (keep it simple, stupid!)
We use a very basic and easy to follow strategy called the 5 CBO Method. This is where we test 5 quick audiences with simple ad structures and Facebook will figure out which one is best!
So to recap, this will be the progress we are making throughout the course:
We're going to get started with product research and ideas. We need to find that flagship product we want to sell as our own.
Once we have our product and confirm our USA supplier, we are going to get into branding. We're building a REAL business, not a quick dropshipping store. We need to look authentic.
After that, we're going to build our Etsy store and upload our products, making sure they are optimized for conversions.
At the end of our Etsy phase, we are going to activate ads and see how quickly we can generate sales!
Once we've confirmed our product is a winner, we will expand our store into Shopify.
After Shopify is fully set up and designed - we are going to activate Facebook Ads!
From there, it's all about managing customers, orders, and scaling your ads.
I hope to see you inside the course!