
This section provides an understanding of the algorithm of Google Ads. How the Google Ads Auction takes place and how are advertisers charged per click.
Discover the essential elements of quality score: expected clicks, ad relevance, landing page relevance, ease of navigation, on-site time, and load speed, and how they shape ad rank.
Discover how Google ads pricing works behind the scenes with ad rank, quality score, and per-click formula, and learn ads account structure from account to campaigns, ad groups, and keywords.
The section helps you create a high converting Google Ads Campaign from basic to advanced level
In Google Ads, a Google Ads Account Structure is one of the most important aspects
this is the first step which helps you create contextual ads, segregate keywords, campaign and adgroups into distinct sections based on key characteristics, which helps in improving the overall quality of the ads
Master Google Ads keyword match types: broad, phrase, and exact; and how symbols and close variants guide you from broad to exact for cost efficiency, starting with phrase match.
Learn Google's automated bidding strategies: maximize clicks, maximize conversions, maximize conversion value, target impression share, and manual CPC, and how machine learning optimizes spend and conversions.
Learn to craft compelling Google ad copies from benefits and social proof, spy on competitors with bright local, and configure campaigns with final URLs, display paths, headlines, descriptions, and extensions.
Explore how price extensions add a shopping-like feel to ads by showing currency, range, qualifiers, and product details, then configure app extensions and promotion extensions to boost clicks.
This course is a basic to advanced guide on launching a high converting google ads campaign in 2026
You will learn:
Google Ads Algorithm
Set up your first google ads campaign
Google Ads Bid Strategy
Keyword Analysis
How to write the perfect ad copy
How to create YouTube Ads
How to create Shopping Campaigns
Google Ads Optimisation
This course is a basic to advance course on Google Ads where you will also learn how to use AI tools to do keyword research, run high converting ads with the help of AI and also set up conversions
The course is deeps dives into different aspects of google ads like SEM and PPC marketing and will teach strategies to create a high converting ad.
Learners will understand how to generate leads and sales for their businesses and in turn make the business profitable,
This course is taught by Mihir Shah who is a Google Ads mentor for the past 10 years, and has successfully managed campaigns worth 100cr ensuring over 500 Cr in attributed revenue for the brands he has worked with. He has worked in the space of Hospitality, Cyber security, E-eCommerce, IT and supply chain management, and worked on both B2B and B2C campaigns diligently across the globe