New Facebook Ads & Facebook Marketing Course

Learn how Facebook ads serve three goals—awareness, consideration, and conversion—by matching objectives like brand awareness, reach, traffic, or conversions to your business goals.

Develop a high converting Facebook business page that meets standards, and use Krita Studio and page publishing tools, then learn what a Facebook post is and where to use it.

Learn to create a professional, high converting Facebook page by setting up the page name, category, and description, then upload profile and cover photos following design size guides.

Navigate and tailor Facebook page settings—from general and page visibility to visitors posts, content moderation, templates, and tabs—set contact details, service areas, and page roles for secure, optimized presence.

Add a call to action button on your page to drive messenger conversations, then create engaging posts with images, scheduling, and optimization techniques like alt text and pinning.

Learn to use Facebook publishing tools in Meta Business Suite to create, schedule, and manage Facebook and Instagram posts, stories, and ads from a central hub.

Create and harness unpublished Facebook dark posts to serve as ads, leveraging social proof through likes, comments, and shares to boost organic reach and lower cost per result.

Explore how to set up and use Meta Business Suite and Business Manager to manage pages, accounts, and ads in one place, and to create posts and engage audiences.

Create and manage a Facebook business manager to organize pages, ad accounts, pixels, custom conversions, assets, and team access, then verify email and prepare for a navigation walkthrough.

Learn how to verify your root domain in Facebook business manager to protect content and control editing of your links, using a meta tag on your site (Shopify, WordPress, Wix).

Configure your Facebook pixel in the events manager and use the event setup tool to add view content, add to cart, and subscribe events from your website.

Review the essentials learned so far—from creating a Facebook page and Facebook business manager to crafting ad copy and setting up events—and prepare to practically launch your first Facebook ads.

Learn to use two free Facebook ad finder plugins to view competitors' ads for inspiration, and install turbo ad finder or my ad finder to spark ideas.

Boost Facebook posts by submitting your ads for review. Explore the ad review process and practical steps within the new Facebook ads and Facebook marketing course.

Learn a practical secret to see more Facebook ads by engaging with them—like, comment, save, or open the call to action—so the algorithm surfaces more ads and builds collections.

this lecture guides you through creating a brand awareness campaign on Facebook ads, including naming assets, budgeting, scheduling, placements, and crafting multiple texts and headlines.

Master creating a Facebook page event, choosing online or in-person formats, adding details and keywords, publishing, and using the event link in Ads Manager for ads.

Configure the app installs campaign in Facebook Ads Manager, integrate the SDK to track events, and target users most likely to install from the App Store.

Learn to run Facebook lead generation ads by selecting lead objective, using instant forms, automated chats, or calls, and offering a compelling lead magnet to capture emails and drive conversions.

Learn to set up Facebook conversion ads by installing the Facebook pixel, verifying your domain, and configuring events to optimize for purchase and other high-intent actions on your website.

Learn how to create collection ads on Facebook, set headlines and destination pages, build an instant experience storefront, and manually add products to a catalog.

Learn to set up Facebook ads using dynamic creatives by building a collection ad with storefront. Add headlines, products, prices, and a destination URL, then preview on Facebook and Instagram.

Facebook ads using dynamic creative by providing images and headlines; Facebook automatically generates audience-optimized variations across formats and templates for your audience.

Learn to create and optimize custom audiences and lookalike audiences using the Facebook pixel and sources like website, app, and customer lists, and run retargeting ads to boost conversions.