New Facebook Ads & Facebook Marketing Course

Explore how Facebook ads reach millions of users with precise targeting and boost brand awareness, while measuring impressions, clicks, and conversions with the Facebook pixel.

Learn how Facebook ads serve three goals—awareness, consideration, and conversion—by matching objectives like brand awareness, reach, traffic, or conversions to your business goals.

Learn what makes Facebook ads effective by emphasizing a strong image or video, a clear audience, captivating headlines, an offer, and a single call to action focused on customer benefits.

Develop a high converting Facebook business page that meets standards, and use Krita Studio and page publishing tools, then learn what a Facebook post is and where to use it.

Learn to create a professional, high converting Facebook page by setting up the page name, category, and description, then upload profile and cover photos following design size guides.

Navigate and tailor Facebook page settings—from general and page visibility to visitors posts, content moderation, templates, and tabs—set contact details, service areas, and page roles for secure, optimized presence.

Add a call to action button on your page to drive messenger conversations, then create engaging posts with images, scheduling, and optimization techniques like alt text and pinning.

Identify the best times to create and post on your Facebook page to maximize engagement, including early 4–5 a.m., late afternoon 3–5 p.m., and break times around 11 a.m.–1 p.m.

Learn to use Facebook publishing tools in Meta Business Suite to create, schedule, and manage Facebook and Instagram posts, stories, and ads from a central hub.

Explore Facebook creator studio to post, edit videos, and measure content across pages and Instagram, using the new post composer, scheduling, insights, and asset management to boost reach and monetization.

Create and harness unpublished Facebook dark posts to serve as ads, leveraging social proof through likes, comments, and shares to boost organic reach and lower cost per result.

Learn to use dark post ads in the Facebook ads manager to create a conversion campaign, select a post, and leverage engagement and social proof to lower cost per conversion.

Explore the basics of Facebook ads, why they work, and identifying potential customers, then guide yourself through page setup, Creator Studio, and publishing tools toward Business Manager steps.

Explore how to set up and use Meta Business Suite and Business Manager to manage pages, accounts, and ads in one place, and to create posts and engage audiences.

Create and manage a Facebook business manager to organize pages, ad accounts, pixels, custom conversions, assets, and team access, then verify email and prepare for a navigation walkthrough.

Create and set up a Facebook ad account in business manager, configure time zone and currency, assign permissions, and add payment information for Nigeria.

Set up your facebook pixel for success by adding people to manage it, granting full control, connecting ad accounts, and sharing permissions with partner businesses.

Learn how to verify your root domain in Facebook business manager to protect content and control editing of your links, using a meta tag on your site (Shopify, WordPress, Wix).

Configure your Facebook pixel in the events manager and use the event setup tool to add view content, add to cart, and subscribe events from your website.

Test Facebook events by triggering the Facebook pixel through site interactions, verifying events such as view content, add to cart, lead, and subscribe in events manager.

Master high converting Facebook ad copy by crafting emotionally engaging, concise messages, adding social proof, eye-catching visuals, and audience-focused pain points, with testing and clear calls to action.

learn how to craft high-converting Facebook ad copy by pairing outcomes with emotions, solving fears, adding social proof, urgency, and a clear call to action with real world examples.

Analyze real world examples of high converting Facebook ad copy across image, video, and carousel formats; learn to craft short, benefit-focused copy with eye-catching visuals and clear calls to action.

Learn a quick method to download Facebook videos for your ads by copying the video URL, pasting it into a downloader, and choosing HD or normal quality for fast downloads.

Review the essentials learned so far—from creating a Facebook page and Facebook business manager to crafting ad copy and setting up events—and prepare to practically launch your first Facebook ads.

Learn to use two free Facebook ad finder plugins to view competitors' ads for inspiration, and install turbo ad finder or my ad finder to spark ideas.

Access the Facebook ads manager through routes: the ads manager icon, business settings, and business page’s ad center, and accept the non-discriminatory policy and ad policy to begin running ads.

Create your first Facebook ad with the boost post method, manage it in Ads Manager within Business Manager, and set goal, audience, budget, and messaging.

Boost Facebook posts by submitting your ads for review. Explore the ad review process and practical steps within the new Facebook ads and Facebook marketing course.

Learn to create a Facebook ads campaign from scratch in the ads manager, choose engagement, set budgets, target audiences, placements, and craft a post-based ad creative.

Learn a practical secret to see more Facebook ads by engaging with them—like, comment, save, or open the call to action—so the algorithm surfaces more ads and builds collections.

Choose the right campaign objective to identify potential customers and guide them from cold to warm to hot audiences, while refining location, age, gender, and interests.

This lecture explains awareness campaign objectives optimize for impressions to reach the largest audience within budget, with limited clicks, and contrasts brand awareness with reach, warning about irrelevant impressions.

this lecture guides you through creating a brand awareness campaign on Facebook ads, including naming assets, budgeting, scheduling, placements, and crafting multiple texts and headlines.

Explore how to create a traffic campaign to drive website traffic and optimize for landing page views, and ensure the Facebook pixel is connected to track them.

Learn how to use Facebook's engagement campaign objective to boost post engagement, page likes, or event responses by crafting targeted ads, naming assets, and testing multiple creatives.

Master creating a Facebook page event, choosing online or in-person formats, adding details and keywords, publishing, and using the event link in Ads Manager for ads.

Configure the app installs campaign in Facebook Ads Manager, integrate the SDK to track events, and target users most likely to install from the App Store.

Choose the video views objective to optimize for watch time and through play, target cold to warm audiences, and ensure captions and tracking are in place.

Learn to run Facebook lead generation ads by selecting lead objective, using instant forms, automated chats, or calls, and offering a compelling lead magnet to capture emails and drive conversions.

Learn to set up Facebook conversion ads by installing the Facebook pixel, verifying your domain, and configuring events to optimize for purchase and other high-intent actions on your website.

Learn how to create collection ads on Facebook, set headlines and destination pages, build an instant experience storefront, and manually add products to a catalog.

Learn to set up Facebook ads using dynamic creatives by building a collection ad with storefront. Add headlines, products, prices, and a destination URL, then preview on Facebook and Instagram.

Facebook ads using dynamic creative by providing images and headlines; Facebook automatically generates audience-optimized variations across formats and templates for your audience.

Learn to set up Facebook carousel ads in Ads Manager, create up to ten carousel cards with images, headlines, and descriptions, and optimize your pixel for purchases and retargeting.

Campaign budget optimization (CBO) automatically distributes a single budget across assets to maximize results, prioritizing larger audiences and best performing assets, while simplifying campaign management.

Learn to create and optimize custom audiences and lookalike audiences using the Facebook pixel and sources like website, app, and customer lists, and run retargeting ads to boost conversions.

Create and configure Facebook custom conversions to map website actions to pixels and URLs, enabling optimization for purchases and other events and measuring return on ad spend.