Complete Facebook Ads & Marketing Training Course - 2022

Explore a $38k Facebook ads campaign running since 2019, detailing a low-cost strategy, budget tweaks, three ad creatives, placements, audience targeting, and the learning phase as foundations for winning campaigns.

Learn the three-layer Facebook campaign structure, from campaign objectives and budget optimization to ad sets and creatives, including audience targeting, placements, and tracking amid iOS 14 changes.

Learn the five prerequisites for a successful Facebook ad campaign, including ad policy compliance, optimized pages, an optimized sales page or website, and vigilant Facebook pixel tracking to improve performance.

Explore policy compliance for Facebook ads, understand the ad review process, and learn strategies—like two-factor authentication and credibility building—to avoid rejections and suspensions.

Optimize Facebook pages with high quality creatives, a professional logo, and a custom username to boost credibility and ad results; post two to three high quality updates to engage users.

Optimize your website as the third prerequisite for Facebook ads by improving page speed to two seconds, ensuring responsiveness across devices, and implementing checkout with cross-sell and upsell strategies.

Configure the Facebook pixel correctly on your website and ensure it fires the right event to optimize campaigns, using the Facebook Pixel Helper and the event manager to fix issues.

Master customer query management as a prerequisite for successful Facebook ads; respond to comments via inbox or messages, and consolidate duties under one umbrella.

Learn how marketing objectives tie to the Facebook ads sales funnel from awareness to conversion, with practical examples and scenarios to build campaign foundations.

Explore how to integrate marketing objectives with the Facebook sales funnel using real examples from top-of-funnel traffic to bottom-of-funnel conversions.

Identify the Facebook marketing objective for each stage of the sales funnel—brand awareness, reach, engagement, traffic, video views, leads, messages, app installs, or conversions—while considering optimization, delivery, and scenario-based guidance.

Explore how to align marketing objective with campaign structure and choose between campaign budget optimization or budget optimization, illustrated by ABBU and KBIO and real-world CBO and AVIO examples.

Understand ABO campaign structure and budget optimization, with outside-level budgeting and asset-level splits. Learn ad creation strategies, CBO relevance, and age-based targeting with clicks or landing page views optimization.

Explore how campaign budget optimization (CBO) allocates budget at the campaign level to favor winning assets. Test audiences and keep at least two active assets to identify top performers.

Compare two campaigns using abo structure with a single ad set and spending around $21,500 and $20,000 to identify winning assets and scalable strategies.

Explore how a $47,000 CBO campaign is structured with multiple assets, audience considerations, and winner ads, plus testing strategies to optimize performance.

Structure campaigns with multiple ad sets and varied budgets based on past and existing performance, test lookalike and retargeting audiences, and monitor learning phase to optimize asset performance.

Explore budget and scheduling essentials for Facebook ads, including daily and lifetime budgets, learning phase implications, ad scheduling, and how to align budgets with profitability and conversion goals.

Identify the three audience options in Facebook ads—core, custom, and lookalike—and learn to create and apply them with real-life examples to reach better users.

Define a core audience and build custom and lookalike audiences for retargeting within sales funnel. Align buyer personas with Facebook Ads Manager targeting options like location, age, gender, and interests.

Explore how a $21,000 Facebook ads core audience case study demonstrates power of precise targeting and exclusions, using detailed targeting, language, and budget tracking to drive purchases and scalable results.

This lecture walks through creating a core audience for an MBA promotion, detailing a rough draft, age 21–25, education, and Facebook ads manager targeting for a university program.

Identify a core audience for a London birthday gift shop using Facebook ads, targeting ages 15–65, both genders, life events, upcoming birthdays, and gift and online shopping interests.

Learn core audience concepts and campaign structuring options for Facebook ads, including location, age and gender targeting, detailed targeting, placement, lookalike and custom audiences, and budget models (CBO vs asset-level).

Explore custom audience creation and lookalike audience strategies within the Facebook ads sales funnel, covering website, app, offline data, and customer lists for effective remarketing.

Learn how to build and use audiences across a Facebook ads sales funnel, from top-of-funnel traffic to bottom-of-funnel purchases, including custom audiences, website visitors, and free-course offers.

Learn to build custom audiences from website sources using the Facebook pixel, track events (page view, content, and other), and apply retention, exclusion, and time-spent rules to optimize campaigns.

Discover how to create Facebook website custom audiences using scenarios like all visitors, page visits, and event-based filters with exclusions and lookalike options.

Create and upload a customer list on Facebook to build lookalike and value-based lookalike audiences. Map identifiers such as email, first name, and last name for accuracy.

Select the app source, define events, and build custom audiences from app activity with include and exclude rules. Map offline activity to campaigns and understand in-store or phone interactions.

Explore creating custom audiences from Facebook sources, including video, Instagram, lead forms, events, shopping, and page interactions, with retention rules and exclusions.

Explore lookalike audiences (LLA) and learning outcomes, and learn to create them for country, segments, website, customer lists, and Facebook, understanding their importance.

Create lookalike audiences from custom audiences using Facebook and advertiser sources, website, customer lists, activity, offline activity, and in-store Facebook. Use the one percent lookalike as the most accurate match.

Create multiple lookalike audiences from one source using custom audiences, exploring country and regional targeting, 1% lookalikes, and audience significance for Facebook ads.

Explore how a one percent lookalike audience built from past purchasers drives profitable campaigns, achieving a 1.62 roi over three months with a correct custom audience.

Learn to build lookalike audiences from diverse custom audiences—website visitors, content viewers, checkout actions, Instagram engagement, and page interactions—using Facebook ads managers and the one percent unit selection criteria.

Learn how to use automatic and manual placements to maximize reach while applying brand safety and inventory filters on Facebook ads.

Explore how to structure Facebook ad campaigns by placement, comparing automatic versus manual placement, and learn to segment audiences across Facebook, Instagram, and Audience Network for optimized results.

Analyze a $40,000 campaign case study to compare manual placements: Messenger stories, Instagram stories and feed, and Facebook News Feed, and emphasize automatic placement for reach based on device-level performance.

Learn to build a successful Facebook ads campaign by selecting the right objective, structuring the campaign, budgeting, choosing audiences and placements, and creating a compelling ad with a strong headline.

Identify the four key ad elements—copy, media type, headline, and call to action—and craft concise 125-character messages while testing variations, spying on competitors, and using relevance diagnostics to optimize campaigns.

Explore Facebook ads design, text, and technical requirements for image, video, and collection formats. Learn recommended resolutions, 14 percent safe area, and placement-specific guidelines to optimize creatives.

Explains the third layer of Facebook ads by detailing ad naming, linking Facebook and Instagram, post options (create new, existing post, or creative hub), dynamic creative, ad formats, and tracking.

Learn to spy competitor ads to identify effective ad copies, headlines, and creative formats across platforms, and analyze images and videos to optimize targeting and save time and money.

Explore how Facebook relevance indicators—quality, engagement, and conversion rate rankings—shape ad performance after 500 impressions, and learn to boost results by improving creative assets and targeting with relevance diagnostic tool.

Explore the Facebook relevance diagnostic tool using a $41,000 campaign case to identify performing ads based on quality, engagement, and conversion rankings, and how to reuse winning ads across audiences.

Understand dynamic creative on Facebook, test multiple images, videos, headlines, descriptions, and CTAs, and optimize ad performance with audience targeting and breakdown analysis.

Learn to measure and optimize Facebook ad campaigns using Ads Manager, interpreting reach, impressions, clicks, CPM, engagement, and conversions, plus KPI-driven asset- and campaign-level analysis.

Master continuous testing to achieve consistent Facebook ads results by testing audiences, new creatives, and budget allocation, while aligning with research and development for long-term profitability.

Learn to allocate a testing budget for Facebook ads, prioritizing audience and creative testing for consistent results with dynamic creative testing; avoid changes during the learning phase to prevent instability.

Allocate a flexible testing budget across audience, creative, and new features; run parallel tests to identify winning audiences and creatives, then duplicate winners and use dynamic creative.

Use winning ad sets to achieve consistent results by increasing budgets 12 percent in 24 hours and duplicating winners to scale safely. Test changes, compare performance, and explore winning audiences.

duplicate winning assets, add two to five tested new creatives within the same ad set, and select the top performer to maintain consistent results.

Leverage winning creatives with social proof to explore new ad sets for saturated audiences, minimizing costs while testing new assets and audiences for consistent Facebook results.

Review six reasons to run Facebook ads and eight success indicators, outline campaign structure, audiences, placements, and measurement to create evergreen campaigns.