Complete course on trademark search
4.2 (10 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
8,029 students enrolled

Complete course on trademark search

Discover whether your trademark can be used and registered while protecting your business from trademark conflicts
4.2 (10 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
8,029 students enrolled
Last updated 5/2020
English
English [Auto]
Current price: $139.99 Original price: $199.99 Discount: 30% off
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This course includes
  • 3.5 hours on-demand video
  • 29 articles
  • 2 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion
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What you'll learn
  • What is a trademark, types of trademarks and the basic principles of trademark protection;
  • Why is it so important for you to watch out for prior registered marks;
  • What are the main requirements for doing a trademark search;
  • What are the official Patent Offices’ databases for trademarks;
  • How to classify your brand’s goods and services in order to do a search;
  • How to do a search for already registered trademarks that might be identical or similar to yours;
  • Learn how to combine different available search options and criteria in order to get more precise results;
  • How to do a trademark search for the territories of the US, Canada, the UK, Republic of Ireland, Australia and New Zealand
Requirements
  • No prior knowledge is required;
  • No specific materials are required for this course.
  • You need a laptop, internet connection and a browser.
  • Good understanding of English language.
Description

Welcome to the Complete course on trademark search - discover whether one trademark can be used and registered in order to protect your business from legal pitfalls.

This advanced course will help you to learn how to do a trademark search on your own. Being able to search for prior registered trademarks and to find out their status is essential when you launch a new brand in the market because this will enable you to avoid the many legal pitfalls.

Every registered trademark gives its owner the right to prohibit somebody else to use it without authorization. This is valid not only for identical trademarks but for similar too. In case that such an event takes place the trademark infringer can face different legal challenges - and even lawsuits.

Taking this into account and the fact that nowadays there are millions of registered trademarks around the world such negative outcomes cannot be ignored. One of the ways to stay on the safe ground is always to run a trademark clearance search in advance, before launching your brand in the market.

From that perspective, if you are a startup company, an entrepreneur, marketing or brand building specialist, law attorney, paralegal, freelancer or just a business owner who deals with brands, this course will be of great help to you.

THIS COURSE WILL GIVE YOU IMPORTANT KNOWLEDGE AND SKILLS ABOUT THE WAY YOU CAN DO A TRADEMARK SEARCH by yourself using the official Patent Offices’ databases of the United States of America, Canada, the United Kingdom, the Republic of Ireland, Australia and New Zealand.

Knowing how to deal with these trademark databases, which target some of the leading economies in the world, will provide you with an additional tool to build a good and successful business and marketing strategies for your company.


Why to choose this course?


  • It will help you to build a strong brand name which can distinguish itself from already registered trademarks

  • You will be able to find out early registered trademarks that could represent obstacles for the registration of your own trademark before the Patent offices;

  • Searching for registered trademarks can help you to escape potential legal pitfalls or even lawsuits;

  • You will be able to check whether someone else tries to register a trademark that resembles your own;

  • Acquiring skills to search for trademarks in official databases can save you money and time as well as giving you a clearer view about the chances for your brand name to be registered.


Most of the Patent Offices around the world register trademarks without any prior examination regarding earlier trademark rights. Even in the case of obtaining a trademark registration, this would be no guarantee that the trademark will not infringe on somebody else's rights. In light of this, a preliminary trademark search is critical.

The ability to conduct such searches throughout the brand building process is useful because when you are aware of existing registered identical and similar signs you can easily make changes to your brand name in order to escape conflicts and to create a brand that will have better chances for registration as a trademark.

At the end of the course, you will be able to conduct your own trademark search successfully saving some time and money.

As a bonus, I will also include a full PDF document that covers, in a systematic way, web addresses to all Patent Offices’ databases as well as to all other tools and resources mentioned in the lectures, that you will need to do your own search.


What makes me qualified to teach you?


My name is Ventislav or just Ventsi. I’ve been working in the field of intellectual property protection and management for more than 12 years. I’ve participated in many corporate projects for launching new brands in the market and the related process of their registration before the Patent Offices. In that regard, I’ve done many trademark clearance searches that targeted different countries around the world, including the US, Canada, the UK, Ireland, Australia, and New Zealand. From that perspective, I’ve gained significant expertise on how to deal successfully with such trademark searches and in that way to support the relevant brand building and the subsequent registration processes.


What Am I Going to Get From This Course?

  • Lifetime access to the course which covers the most essential aspects of doing a trademark search.

  • Interactive screencast videos that give you a clear view on how to implement a step by step trademark search.

  • Practical tasks throughout the course which will help you to put the knowledge that you will gain into practice.

  • Guidance on common pitfalls and best practices regarding trademark search and how to extract the best results.


Disclaimer: The materials available in this course are for educational purposes only and not for the purpose of providing legal advice or opinion. You should contact an attorney to obtain advice with respect to any particular issue or problem. The aim of this course is to teach you how to do a search for trademarks on your own, not how to assess trademarks' identity or similarity from a legal point of view. The latter requires in-depth legal knowledge and expertise which varies country by country. The opinions expressed at or through this course are the opinions of the individual author only. This course is not an official course provided by any of the Patent Offices mentioned in it.

Who this course is for:
  • Wide range from small to large business owners;
  • Startup companies;
  • Entrepreneurs, founders, investors, researchers etc.;
  • Marketing and brand building agencies and experts;
  • Different artists, designers and freelancers;
  • Law students and legal professionals;
Course content
Expand all 114 lectures 03:46:59
+ Introduction to the course
3 lectures 05:42

A brief welcoming and an exemplary search

Preview 02:15

In this lecture you will be presented with the course's structure and why searching for trademarks is an important skill.

Preview 01:51

You will see the course main sections and what you will learn

Preview 01:36
+ Basics of trademark protection
4 lectures 09:37

Trademark definition

Preview 01:51

You will learn which are the main types of trademarks

Types of trademarks
03:34

You will learn the main principles of trademark protection

Main principles of trademark protection
03:55

Some words for the end of the section

End of section
00:17
It's time to test what you've learned in section two.
Homework
1 question

A brief test regarding section one of the course.

Test on the basic principles of trademark protection
3 questions
+ Basics of trademark searching
8 lectures 16:47

What is a trademark search and what results you will get out of it

Preview 03:12

What you should know about the link between trademark search and the brand building process as a whole

Brand building and trademark search necessity
02:45

This is a link the the official page of the World Intellectual Property Organisation.

Links to web pages and tools necessary for the next lecture
00:05

The most essential elements for conducting a trademark search

Main principles for conducting a trademark search
06:19

Links to:

  1. World Intellectual Property Organisation;

  2. European Intellectual Property Office;

  3. United States Patent and Trademark Office;

Links to web pages and tools necessary for the next lecture
00:03
Using software for classification of goods and services
02:21

The type of results you will get out of a search

What results can you get from a search?
01:37

Some words for the end of the section

End of section
00:25
Try to classify your goods and services using the tools provided in the previous lectures.
Classify your chosen goods and services
1 question

A brief test regarding section two of the course.

Test on trademark search basics
2 questions
+ Search for trademarks in the official Patent Office's database of the US.
25 lectures 45:00

A brief introduction to this section.

Preview 01:28
Links to all of the trademark databases in this course
00:11

How to open the US trademark database

Preview 00:57

You will learn about the main database components

Database’s components
03:25

You will learn about the database's main operators needed for every search

Database operators
01:58

We will start doing short searches using different criteria. The first one is "Full Mark"

Preview 01:23

What a trademark file looks like

Trademark file
01:50

You will learn how to use Basic and Mark indexes criteria

Basic and Mark Indexes
02:17
Links to web pages and tools necessary for next lecture
00:03

You will learn how to use International classes criterion

International Classes
03:16

You will learn how to search based on these options.

Goods & Services and Decimal Mark options
02:28

You will learn how to search based on the trademark description and a disclaimer of rights.

Description of mark and disclaimer
01:58

You will understand how to use the filing date and live/dead indicator for your search.

Filing date and Live/Dead indicator
01:53

The lecture will teach you how to search for design elements in a trademark.

Mark Drawing Code
01:03

You will learn to search using these two criteria.

Other data and owner name and address
02:14

This lecture is devoted to search based on a cancellation date, a change in registration and a priority date.

Cancellation date, change in registration and priority date
02:47

You will learn how to search trademark using these criteria.

Pseudo mark, published for opposition date and prior registrations
02:37

The lecture concerns these two options for searching.

Registration date and renewals
01:48

You will learn how to search trademarks based on different types of their numbers.

Serial, registration, international numbers, standard characters and translation
02:27
Links to web pages and tools necessary for the next lecture
00:04

You will learn how to search using these several criterion.

Type of mark, abandonment date, design code and description
03:13
Try to implement what you've learnt so far in a trademark search
Assignment for searching trademarks based on criteria
1 question
Links to web pages and tools necessary for the next lecture
00:03

In this final search I will show you how to use different criteria at once in order to extract more precise results.

Final comprehensive search
05:11

Some words for the end of the section

End of section
00:11
Homework - search for trademarks in the US
00:15
+ Search for trademarks in the official Patent Office's database of Canada.
17 lectures 32:18
Links to web pages and tools necessary for the next lecture
00:03

A brief introduction to the section content.

Preview 00:45

You will learn for Canadian trademark database components and search criteria

Database components and search criteria
05:12

You will start searching trademarks by different criteria

Searching by criteria
00:51

You will see what a trademark file looks like in this database

Trademark file
01:24

You will become familiar with TM Lookup, application or registration numbers and owners names criteria

TM Lookup, application or registration numbers and owners names criteria
01:47

You learn how to use trademark description, foreign character, index heading, goods and services search criteria

Preview 02:20
Links to web pages and tools necessary for the next lecture
00:04

You will learn how to search based on a class of goods and services.

Nice Classification criterion
01:59
Links to web pages and tools necessary for the next lecture
00:05

You will learn how to use the disclaimer, Vienna codes and description criteria

Disclaimer, Vienna codes and description criteria
03:47

You will start using multiple criteria for your search

Search by multiple criteria
03:25

You will learn how to use these criteria

Status, action dates, Vienna classification criteria
03:06
Try to implement what you've learnt so far in a trademark search
Assignment for searching trademarks based on criteria
1 question
Links to web pages and tools necessary for the next lecture
00:04

A final search for this section where we will combine different search options.

Final comprehensive search
07:00

Some words for the end of the section

End of section
00:10
Homework - search for trademarks in Canada
00:15
+ Search for trademarks in the official Patent Office's database of the UK
12 lectures 22:29
Links to web pages and tools necessary for the next lecture
00:03

A brief introduction to the section content

Introduction
00:53

You will become familiar with the main options and criteria offered by this database.

Database components and search criteria
04:03
Links to web pages and tools necessary for the next lecture
00:04

You will start searching based on the criteria offered by the UK database

Searching by criteria
03:43

You will see how how a UK trademark file looks like

Trademark file
00:57

You will learn how to search based on a word or image in this database

Preview 01:57

You will get understanding how to search based on more than one word, exact search, containing string and status search

Search based on more than one word, exact search, containing string and status
04:15
Try to implement what you've learnt so far in a trademark search
Assignment for searching trademarks based on criteria
1 question
Links to web pages and tools necessary for the next lecture
00:04

This will be a final search where we will combine different options for search in order to get more targeted results

Final comprehensive search
06:03

Some words for the end of the section

End of section
00:11
Homework - search for trademarks in the UK
00:15
+ Search for trademarks in the official Patent Office's database of Ireland
11 lectures 13:08
Links to web pages and tools necessary for the next lecture
00:03

A brief introduction to this section

Preview 00:40

You will learn what are the main options and criteria in this database

Database components and search criteria
01:28

You will learn how to use these particular options

Searching by criteria: Equals, starts with options
01:22

You will get understanding about the Irish trademark file content

Trademark file
01:24
Links to web pages and tools necessary for the next lecture
00:09

You will learn to use these particular options for your trademark search in this database

Contains, holder, Nice classification and image criteria
03:46
Try to implement what you've learnt so far in a trademark search
Assignment for searching trademarks based on criteria
1 question
Links to web pages and tools necessary for the next lecture
00:09

A final search in the Irish trademark database that combines different criteria for more precise results

Final comprehensive search
03:40

Some words for the end of the section

End of section
00:10
Homework - search for trademarks in the Republic of Ireland
00:15
+ Search for trademarks in the official Patent Office's database of Australia
14 lectures 37:21
Links to web pages and tools necessary for the next lecture
00:03

A brief introduction to this section

Preview 00:45

You will be presented with the main search options in this database

Database components and search criteria - part 1
04:24

Additional search options in the Australian trademark database

Database components - part 2
07:10

You will start searching by different criteria and you will see how a trademark file in this database looks like

Searching by criteria and Trademark file
02:10

You will learn how to search for pending and registered marks and what are the “Word” menu options

Pending & Registered marks and the “Word” menu options
05:14

You will learn how to search using images and more than one word

Search by images and more than one word
01:49

We will search by trademark status - registered, pending and refused marks

Preview 02:47

You will learn how to use goods and services criterion

Search by goods and services
02:12

You will get understanding how to search using a trademark owner's name, a trademark number and publication dates

Search by names, trademark number and publications
03:12
Try to implement what you've learnt so far in a trademark search
Assignment for searching trademarks based on criteria
1 question
Links to web pages and tools necessary for the next lecture
00:05

A final search where we will combine different criteria in order to extract more precise results

Final comprehensive search
07:04

Some words for the end of the section

End of section
00:10
Homework - search for trademarks in Australia
00:15
+ Search for trademarks in the official Patent Office's database of New Zealand
18 lectures 36:55
Links to web pages and tools necessary for the next lecture
00:03

A brief introduction to this section

Preview 00:53

You will learn what are the main options for trademark searching in this database

Database components and search criteria
06:40

You will start searching by different criteria and you will see how a trademark file in this database looks like

Searching by criteria and Trademark file
02:29
Links to web pages and tools necessary for the next lecture
00:05

You will learn how to search trademarks by a name and Nice class of goods and services

Search based on name and Nice classes
01:56

You will be presented with a search based on trademark status and particular goods and services

Search based on trademark status and goods and services
02:42
Links to web pages and tools necessary for the next lecture
00:05

You will learn how to search for visual elements in a trademark and search based on a trademark dates

Searching by visual elements and dates
03:57

You will be presented how to search based on a trademark type

Search by trademark type
03:49

You will learn how to search using a trademark owner's name and address

Search by client
02:19
An assignment for searching trademarks based on criteria
00:39
Links to web pages and tools necessary for the next lecture
00:05

A final search where we will combine different search criteria

Final comprehensive search - part 1
04:45
Links to web pages and tools necessary for the next lecture
00:05

Additional search options implemented

Final comprehensive search - part 2
05:50

Some words for the end of the section

End of section
00:14
Homework - search for trademarks in New Zealand
00:15
Try to implement what you've learnt so far in a trademark search
Assignment for searching trademarks based on criteria
1 question
+ Conclusion
2 lectures 03:27

Summary and a book

A brief course summary and a bonus
02:54

Some words for the end of the course

The end of the course
00:33