
A brief welcoming and an exemplary search
In this lecture you will be presented with the course's structure and why searching for trademarks is an important skill.
You will see the course main sections and what you will learn
Trademark definition
You will learn which are the main types of trademarks
You will learn the main principles of trademark protection
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What is a trademark search and what results you will get out of it
What you should know about the link between trademark search and the brand building process as a whole
This is a link the the official page of the World Intellectual Property Organisation.
The most essential elements for conducting a trademark search
Links to:
World Intellectual Property Organisation;
European Intellectual Property Office;
United States Patent and Trademark Office;
The type of results you will get out of a search
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A brief introduction to this section.
USPTO trademark database: https://tmsearch.uspto.gov/search/search-information
Field tag guidance: https://www.uspto.gov/sites/default/files/documents/TM-FederalTrademarkSearching-FieldTags-handout.pdf
Trademark Design Search Code database: https://tmdesigncodes.uspto.gov/
List of Field tags: https://tmsearch.uspto.gov/help
TMClass tool: https://euipo.europa.eu/ec2/
More information about wildcards: https://www.uspto.gov/sites/default/files/documents/TM-Transitioning-from-TESS-handout.pdf
More information about regular expressions: https://www.uspto.gov/sites/default/files/documents/TM-FederalTrademarkSearching-RegularExpressions-handout.pdf
TMClass tool: http://tmclass.tmdn.org/ec2/
In this final search I will show you how to use different criteria at once in order to extract more precise results.
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What a trademark file looks like
A brief introduction to the section content.
You will learn for Canadian trademark database components and search criteria
You will start searching trademarks by different criteria
You will see what a trademark file looks like in this database
You will become familiar with TM Lookup, application or registration numbers and owners names criteria
You learn how to use trademark description, foreign character, index heading, goods and services search criteria
You will learn how to search based on a class of goods and services.
You will learn how to use the disclaimer, Vienna codes and description criteria. Link to the Vienna Classification: https://nivilo.wipo.int/vienna9/index.htm?lang=EN#
You will start using multiple criteria for your search
You will learn how to use these criteria
A final search for this section where we will combine different search options.
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A brief introduction to the section content
You will become familiar with the main options and criteria offered by this database.
You will start searching based on the criteria offered by the UK database
You will see how how a UK trademark file looks like
You will learn how to search based on a word or image in this database
You will get understanding how to search based on more than one word, exact search, containing string and status search
This will be a final search where we will combine different options for search in order to get more targeted results
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A brief introduction to this section
You will learn what are the main options and criteria in this database
You will learn how to use these particular options
You will get understanding about the Irish trademark file content
You will learn to use these particular options for your trademark search in this database
A final search in the Irish trademark database that combines different criteria for more precise results
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A brief introduction to this section
You will be presented with the main search options in this database
Additional search options in the Australian trademark database
You will start searching by different criteria and you will see how a trademark file in this database looks like
You will learn how to search for pending and registered marks and what are the “Word” menu options
You will learn how to search using images and more than one word
We will search by trademark status - registered, pending and refused marks
You will learn how to use goods and services criterion
You will get understanding how to search using a trademark owner's name, a trademark number and publication dates
A final search where we will combine different criteria in order to extract more precise results
Some words for the end of the section
A brief introduction to this section
You will learn what are the main options for trademark searching in this database
You will start searching by different criteria and you will see how a trademark file in this database looks like
You will learn how to search trademarks by a name and Nice class of goods and services
You will be presented with a search based on trademark status and particular goods and services
You will learn how to search for visual elements in a trademark and search based on a trademark dates
You will be presented how to search based on a trademark type
You will learn how to search using a trademark owner's name and address
A final search where we will combine different search criteria
Additional search options implemented
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Summary and a book
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Welcome to the Complete course on trademark search - discover whether one trademark can be used and registered in order to protect your business from legal pitfalls.
This advanced course will help you to learn how to do a trademark search on your own.
Being able to search for prior registered trademarks and to find out their status is essential when you launch a new brand in the market because this will enable you to avoid the many legal pitfalls.
Every registered trademark gives its owner the right to prohibit somebody else from using it without authorization. This is valid not only for identical trademarks but for similar ones too. In case such an event takes place the trademark infringer can face different legal challenges - and even lawsuits.
Taking this into account and the fact that nowadays there are millions of registered trademarks around the world such negative outcomes cannot be ignored. One of the ways to stay on safe ground is always to run a trademark clearance search in advance, before launching your brand in the market.
From that perspective, if you are a startup company, an entrepreneur, a marketing or brand-building specialist, a law attorney, a paralegal, a freelancer, or just a business owner who deals with brands, this course will be of great help to you.
THIS COURSE WILL GIVE YOU IMPORTANT KNOWLEDGE AND SKILLS ABOUT THE WAY YOU CAN DO A TRADEMARK SEARCH by yourself using the official Patent Offices’ databases of
the United States of America (the videos cover the new version of the USPTO trademark database)
Canada, the United Kingdom
the Republic of Ireland
Australia, and
New Zealand
You will learn how to implement a TESS search for trademarks in the USPTO database as well as in the equivalent database searching tools for the rest of the above-mentioned countries.
Knowing how to deal with these trademark databases, which target some of the leading economies in the world, will provide you with an additional tool to build good and successful business and marketing strategies for your company.
Why should you select this course?
It will help you to build a strong brand name that can distinguish itself from already registered trademarks
You will be able to find out early registered trademarks that could represent obstacles to the registration of your own trademark before the Patent offices;
Searching for registered trademarks can help you escape potential legal pitfalls or even lawsuits;
You will be able to check whether someone else tries to register a trademark that resembles your own;
Acquiring skills to search for trademarks in official databases can save you money and time as well as give you a clearer view of the chances for your brand name to be registered.
Most of the Patent Offices around the world register trademarks without any prior examination regarding earlier trademark rights. Even in the case of obtaining a trademark registration, this would be no guarantee that the trademark will not infringe on somebody else's rights. In light of this, a preliminary trademark search is critical.
The ability to conduct such searches throughout the brand-building process is useful because when you are aware of existing registered identical and similar signs you can easily make changes to your brand name in order to escape conflicts and to create a brand that will have better chances for registration as a trademark.
At the end of the course, you will be able to conduct your own trademark search successfully saving some time and money.
As a bonus, I will also include a full PDF document that covers, in a systematic way, web addresses to all Patent Offices’ databases as well as to all other tools and resources mentioned in the lectures, that you will need to do your own search.
What makes me qualified to teach you?
My name is Ventislav or just Ventsi. I’ve been working in the field of intellectual property protection and management for more than 15 years. I’ve participated in many corporate projects for launching new brands in the market and the related process of their registration before the Patent Offices. In that regard, I’ve done many trademark clearance searches that targeted different countries around the world, including the US, Canada, the UK, Ireland, Australia, and New Zealand. From that perspective, I’ve gained significant expertise on how to deal successfully with such trademark searches and in that way to support the relevant brand building and the subsequent registration processes.
What Am I Going to Get From This Course?
Lifetime access to the course which covers the most essential aspects of doing a trademark search.
Interactive screencast videos that give you a clear view of how to implement a step-by-step trademark search.
Practical tasks throughout the course will help you to put the knowledge that you will gain into practice.
Guidance on common pitfalls and best practices regarding trademark search and how to extract the best results.
Disclaimer: The materials available in this course are for educational purposes only and not for the purpose of providing legal advice or opinion. You should contact an attorney to obtain advice with respect to any particular issue or problem. The aim of this course is to teach you how to do a search for trademarks on your own, not how to assess trademarks' identity or similarity from a legal point of view. The latter requires in-depth legal knowledge and expertise which varies from country to country. The opinions expressed at or through this course are the opinions of the individual author only. This course is not an official course provided by any of the Patent Offices mentioned in it.