Ultimate Copywriting Masterclass+Copywriter Master Checklist
4.2 (55 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
285 students enrolled

Ultimate Copywriting Masterclass+Copywriter Master Checklist

How to write copy that sells. Learn to write Emails, Facebook Ads, Google ads &advertising content for Digital Marketing
4.2 (55 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
285 students enrolled
Created by Sivakumar Kannan
Last updated 3/2020
English
English [Auto-generated]
Current price: $122.99 Original price: $189.99 Discount: 35% off
17 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 3.5 hours on-demand video
  • 4 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion
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What you'll learn
  • Copywriting techniques that sells any product
Requirements
  • Command in English and Willingness to Write Ads and Emails.
Description

Course Description

This is a comprehensive course that teaches the psychology behind successful Copywriting.

Copywriting is the art of selling with words.

So the text you write should have the power to sell stuff.

The idea is to use certain words in strategic locations with in your text so it generates one of the emotions like curiosity, pleasure, fear etc.

As you may know, people buy stuff for emotional reasons. They justify that with logic.

In this course, you'll learn the different forms of copy and how to write each of them.

This course is not about SEO Copywriting though I have covered the keyword research part in the bonus section. SEO Copywriting a different subject altogether and is covered separately in my SEO course.


Why This Course

This is a comprehensive course that covers the psychology top copywriters use in their copy to convert visitors into prospects and then into customers.

This course covers how to write different types of copies with tons of examples. This makes it easy for even the beginners to understand and replicate the strategies.

Interesting assignments are included to make it actionable and practical.

Quizzes are included to test students knowledge.

I have included a comprehensive copywriting checklist that you can use to write a world class copy.

I have also included a power words eBook for reference and a headline formulas list to write magnetic headlines / subject lines.


What is Covered

The course covers how to write copy for

Sales Letters & Emails

Facebook Ads

google Ads

Advertorials

Educational Ads

Before and After comparison ads and many more.


Who is this course for?

This course is for beginner copywriters who want to understand the psychology behind successful copywriting.

Entrepreneurs,

Marketers,

Content writers and

Marketing students can benefit from this course.

This course has nothing to do with SEO Copywriting. It's a different subject altogether and is covered separately in my SEO course.

Who this course is for:
  • Anyone who wants to place powerful ads and write killer emails.
Course content
Expand all 28 lectures 03:26:49
+ Introduction
6 lectures 18:53

Download the file attached and read the rules.
Then fill in the form and send it to me for including you in the contest.

Contest Information
01:06
A Quick Reminder and Request
01:09
Focus in Copywriting
04:18
Copywriting Basics
2 questions
+ Writing a Copy
12 lectures 02:01:57
9 Steps to Copywriting
16:21
Copywriting Formulas with Examples
19:48
Sales Letter Writing-Step by Step
17:25
Copywriting Challenge-2
01:55
Email Copywriiting
18:39
Google Ads Copywriting
12:34
Facebook Ads Copywriting-Part 1
07:50
Facebook Ads Copywriting-Part 2
06:04
Advertorial Copywriting
09:55
Awareness and Educational Ads Copywriting
06:00
How can I make it better? Whenever you see an ad, think about how you can make it better.
Copywriting Challenge 1
1 question
Learn how to convert a feature statement into a benefit statement. Mentioning benefits attracts people rather than mentioning the features because, Benefits answers the question "WHAT IS IN IT FOR ME?"
Copywriting Challenge 2
1 question
My fight with a client
04:37
Conclusion
00:49
+ Bonus Section - How to Conduct SEO Keyword Research
10 lectures 01:05:59
Keywords and SEO
04:39
Keyword Research Basics-Part 1
03:42
Keyword research Basics-Part 2
03:23
Site Structure and Keyword Targeting
03:29
Keyword Research-Step by Step
09:23
Keyword Relevancy
01:33
How to find Keyword Difficulty
06:30
LSI keywords
04:57
Content Ideas
02:49
Voice search keyword optimization
25:34