
Learn a practical study methodology that frames music industry concepts with real-world examples, and use defined terms and provided demos to master band management.
Lead a band as a business, decide on external manager vs self-management, reserve final approval on strategy, balance member input, plan for the future, and maintain morale through proactive action.
Book a low-cost video interview to generate promotional content, shoot two live songs, and run a social media campaign with posts, hashtags, and tagging to build audience before your release.
Master gig etiquette by treating shows as business transactions, staying professional, arriving early, and confirming gear needs; introduce yourself to venue staff and the sound engineer, and support other acts.
Learn how to structure a gig set by matching venue type, balancing tempo, and blending covers with originals to end with a memorable, high-energy finale.
Master stage manners that honor applause, stay facing the audience, project confidence, ride through mishaps, avoid fidgeting, and practice with video to critique and perfect presence.
Dress for your genre and the job you want, choosing onstage outfits accordingly. Create visible branding with banners, logos, or drum covers, and position the band for clear audience visibility.
Perform a final walkthrough of the venue after packing your gear to ensure you haven't left pedals, cables, or other equipment behind.
Play every show with heart, even when crowds are small, because no such thing as a bad gig; photos shape perception, and a blogger or sound engineer can spark opportunities.
Identify venues and venue owners who support the music scene, avoid venues that mistreat bands, and promote top, well paying, supportive venues to pack shows.
Book your second gig by using the same face-to-face outreach, add a live show, and follow up by email to secure July or August slots with the venue manager.
Examine how talent shows sideline talented musicians during auditions, with long waits and varied backgrounds, risking disappointment. Avoid joining talent shows, as showmanship can win over true skill.
Plan and book a local mini tour by contacting venues within 100 km, set dates two months ahead, and promote the shows with a gimmick to build local recognition.
Learn how to collect royalties from streams, radio, and airplay by identifying and registering with your country's musicians rights organizations and understanding different royalty types.
Create a contact grid that captures name, organization, phone, email, website, social media, and notes. Use this memory bank to manage your band contacts, including bandmates.
Research local photographers, review portfolios for band photo style and quality. Contact those who fit your style and budget to get a price for a band shoot.
Learn how to release your band’s photos on social media in small two to three photo batches to maintain momentum, save images for events and announcements, and engage followers.
Weigh studio versus home recording, balancing cost against equipment quality and the impact on drums and mixing. Set up a home studio, use a DAW, and monitor for pro sound.
Set a firm completion deadline for your album to drive production and maintain momentum. Complete the assignment by setting your album’s deadline within six months.
Review your distribution options for strong customer service and YouTube and Facebook sync features. Use the music widget to promote shows on social stories and monetize YouTube videos.
Wake up early to verify your album on all platforms. Use song dot link as a single landing page and have friends save to playlists and share to boost discoverability.
Learn how to sell your band merch at shows, secure venue permission, prepare an attractive display with clear pricing, assign a proactive team member, handle payments, and consider card options.
Position yourself as the headliner for your tour and book opening acts that fit your band’s style. Pay opening acts and scout local bands for compatibility.
Outline tour costs from transport and fuel to lodging deposits, meals, spare gear, promotional and sound equipment, and car or trailer rental, then finalize a budget before the next city.
Set your tour dates three months in advance, book weekends in your hometown on open Thursdays through Sundays, and use early bookings to fund the rest of the tour.
Discover three practical strategies to book shows in a new city—venue lists, direct calls and emails, and using trusted local contacts—while positioning your band as a touring act.
Consider using a booking agent only after you've exhausted do-it-yourself approaches. Agents provide access to hard-to-reach venues and typically charge a 10-20 percent fee.
Select opening acts who are talented yet unknown and reliable, scout local acts via Facebook, and ensure they are just a step above your band to keep audiences engaged.
Publish your tour dates on your website and social platforms, create Facebook events with unique images, and list shows on Songkick while featuring them on Spotify.
This in-depth course is a compilation of everything I have done with my own band to get it to where it is today. You will learn everything from how to form the band in the first place, how to choose a name and genre, all the way through to how to book gigs, how to tour a different city (cheaply!) and the basics of band management.
For anyone who wants to get their band going and well on its way to the big time, this course is for you!