Applied Generative AI: Mastering Fundamentals to Expertise

Generative AI is no longer a single chatbot — it's an entire ecosystem of tools reshaping how text, images, audio, and video are created. This course gives you a complete, hands-on tour of that ecosystem: from the theory behind GANs, Transformers, and Variational Autoencoders, to practical mastery of the platforms professionals actually use today.

This course is for you if:

• You want to go beyond ChatGPT and understand the full landscape of Generative AI tools

• You work in design, marketing, content creation, or development and want to apply AI directly to your output

• You want hands-on experience with image generation (MidJourney, DALL-E), voice and audio AI (ElevenLabs, AudioCraft, MusicLM), and video generation (Runway)

• You want to understand both the "how" (prompting, parameters, techniques) and the "why" (GANs, diffusion models, legal and copyright considerations)

What you'll learn:

• The fundamentals of Generative AI: GANs, Transformers, Variational Autoencoders, and how they differ from traditional Machine Learning

• Real-world use cases at Adobe, BMW, Salesforce, Snapchat, and Duolingo

• ChatGPT and ChatGPT-4 in depth, including Prompt Engineering and Custom GPTs built with the OpenAI Playground

• Professional image generation with MidJourney — from first steps to advanced parameters (aspect ratio, chaos, seeds, style) and blending techniques

• DALL-E 2: prompt engineering for illustrations and photographs, editing, and restoration of old images

• Emerging image tools: Foocus, Leonardo AI, and Adobe Firefly

• Audio generation and voice cloning with ElevenLabs, Murf_AI, PlayHT, and NaturalReader

• AI music production with AudioCraft MusicGen and Google's MusicLM

• Image editing with generative AI: Playground, D-ID, MagicEraser, Lensa, and DragGan

• An introduction to AI video generation with Runway's GEN-1 and GEN-2

Hands-on labs included:
You'll get hands-on with ChatGPT, MidJourney image generation, DALL-E illustrations, and voice cloning with ElevenLabs — not just theory, but tools you'll actually use.

Why this course stands apart:
Most Generative AI courses focus on a single tool. This one gives you a genuine 360° view — text, image, audio, and video — so you understand which tool fits which job, instead of learning one platform in isolation.

This course is designed for professionals and enthusiasts from any background — design, development, technology, or entrepreneurship — who want to master the tools redefining digital content creation today.

Requirements: No prior programming experience required.