Adobe Firefly is Adobe’s generative AI platform designed to help creatives produce high-quality visuals, designs, and videos faster, while staying fully compatible with professional design workflows. In this course, you’ll learn how to use Adobe Firefly confidently and creatively, from image generation to full AI video production.

We’ll begin with the fundamentals: generating images, applying styles and references, using generative fill, expanding images, creating backgrounds, and working with text effects and boards. From there, you’ll move into real-world projects that combine Firefly with Photoshop, Illustrator, and Adobe Express.

You’ll learn how to create realistic product mockups, refine AI-generated images, design logos and vector artwork, build branded social media content, and develop animated and video posts. In the final chapter, you’ll explore Firefly’s video tools to create complete AI-generated videos with sound, effects, and polished edits.

This course is project-based and practical, making it ideal for designers, marketers, content creators, and anyone who wants to use AI creatively, without relying on disconnected tools or generic workflows.

After taking this course, you’ll be able to:

• Generate high-quality images in Adobe Firefly using effective prompts, styles, and reference-based workflows.

• Edit and refine visuals with Firefly features such as Generative Fill, Expand, background generation, and text effects.

• Build realistic product mockups by combining Firefly generation with Photoshop polishing.

• Create logo concepts in Firefly and convert them into editable vector artwork in Illustrator, then customize, clean, and prepare them for real brand applications and mockups.

• Produce branded social media assets using Firefly + Adobe Express, including static posts, carousels, and animated/video content.

• Plan, generate, and assemble full AI-assisted video scenes using Firefly’s video tools.