Competitors, are they your friend or enemy ?
5.0 (2 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
3 students enrolled

Competitors, are they your friend or enemy ?

Master Competitor Analysis, Competitor Positioning and Competitive Strategy.
5.0 (2 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
3 students enrolled
Created by Suzanne Cole
Last updated 5/2020
English [Auto]
Current price: $26.99 Original price: $44.99 Discount: 40% off
1 day left at this price!
30-Day Money-Back Guarantee
This course includes
  • 36 mins on-demand video
  • 2 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion
Training 5 or more people?

Get your team access to 4,000+ top Udemy courses anytime, anywhere.

Try Udemy for Business
What you'll learn
  • Understand competitors
  • Examine gaps in the market
  • Position the business to gain more sales
  • Use your skills to work from home as a freelance marketer
  • No previous knowledge required
  • May wish to print the attached resources


Hi there, my name is Suzanne. I have set up businesses, I am a lecturer and teacher, consultant and trainer for large international businesses and small start ups, for many years.  I have taught thousands of students from all over the world for many years.  Fully qualified multi award winning, with a degree in Psychology, an MBA and a Teaching Fellowship.

Are you struggling to know why your competitors are doing better than you or where there is an opportunity ?  This course will show you, the how to tips and techniques, I have used and created over many years. You will really understand, how to win business.  You will be able to develop stronger value for your customers, so they see you as the go to business. 

You can also use it to improve your freelancing skills and work from home.

In this course I will teach you everything you need to know about understanding your competitors. You'll learn how to use customer reviews on your competitors, to develop your business. You will create lots of your own ideas, to increase your sales.

  • Review  "Suzanne is a great teacher, she makes everything so real and easy to understand"

This course is for everyone as I take you through step by step.  You do not need any previous knowledge of competitor research or any fancy software. We will start right at the beginning and work our way through each stage.

You will learn the competitor 'magic formula' where we will magically develop your understanding of how and why your competitors are making sales.

There are templates  available to download so that you can follow along with me in the videos. I have set lots of assignments, for you to practice the skills you have learned.

  • Review: "I just want to say thank you as Suzanne gave me some great tips and made the sessions easy to follow. The activities are really useful and I can apply them straight away. "If you have never understood how to work with competitors before and have been worried about losing business.  This course will show you how you can compete and more. It will show you how to work with competitors to create a stronger offer for your customers.  Follow me and together we will learn how to make your business stronger by understanding your competitors better.

Who this course is for:

  • Anyone who wants to learn how to improve their understanding of competitors.

  • Anyone who is thinking about setting up a business or making their existing business stronger.

  • Freelance marketers looking to develop their skills.

Who this course is for:
  • Starting out in business or wanting to make your business grow
Course content
Expand all 5 lectures 36:29
+ Introduction
1 lecture 04:22

Understand the key elements of the course

Why it is important to understand competitors

Preview 04:22
Make a quick list of your competitors. Think about the strongest, the weakest and the one you would really like to be. Compare to your business and think about the gaps you can see.
Competitor List
1 question
+ Your competitors are your best friend
1 lecture 11:18

This session shows you some simple tips to build up insights into your competitors.  We will use this throughout the course to develop understanding of strengths and weaknesses of competitors. 

You will understand sources of reviews and insights into the range of competitors

Who is your competitor
This is the start of your competitor database. Really important to keep this up to date to spot where threats are coming from.
Check them out
1 question
This builds your insights into the competitive situation.
Gathering Information
1 question
+ Market Structure
1 lecture 09:19
Market Maps
Using the diagram in the video. Show, who are the buyers and suppliers, substitutes and barriers. Key question is how attractive is your industry?
How attractive is your industry?
1 question
List your suppliers, competitors and market channels as in the video. You might find sticky notes useful and you can move them around and there is software you can try to be more environmentally friendly. Show where the links are, how your competitors reach the customer.
Mapping your market
2 questions
Map out the eco system for your business and your competitors. Which gives the customer the best experience?
Eco Systems
1 question
+ Competitor Profling
1 lecture 03:19
Plotting and Drilling
What are your sources of competitive advantage, using the list in the video Write them down How many do your customers value ? Remember it is how your customer sees you Can you score them to show where you are really able to compete ?
Where is your advantage
1 question
Using the download and following the session in the video. Create a star diagram, decide on the 5 factors and score your business and also that of key competitors. Try to use different colours so you can easily see each competitor.
Profile your competitor- Star Diagrams
1 question
+ Positioning Maps and Strategy
1 lecture 08:11
Compete or Collaborate
Decide on the two axis on the graph. List all competitors and plot, what does that tell you ? Tip- try it with staff using magnetic board and magnets for easy use. Tip---One might need more than one map .
Positioning Maps
1 question
From the competitors you have listed on the spreadsheet and researched during the course. Who will you compete with directly and what is their response? Are there any competitors you could collaborate with to offer your customers a stronger service ?
Strategy to Compete
2 questions