Competitor Analysis - Research Rivals and Influence Markets
3.2 (26 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,912 students enrolled

Competitor Analysis - Research Rivals and Influence Markets

The 4 Step Plan to Researching Your Competition – Lift the Lid on Your Market to See What’s Working – Right Now!
3.2 (26 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,912 students enrolled
Created by Dale Odeyemi
Last updated 11/2019
English
English [Auto-generated]
Current price: $135.99 Original price: $194.99 Discount: 30% off
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This course includes
  • 34 mins on-demand video
  • 16 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • How to Research YOUR Competition
  • Identify WHO your main competitors are
  • Employ techniques to "keep an eye" on your competitors and GATHER data about them
  • Use similar techniques to LEARN about your competitors' customers
  • Analyze this data to CREATE summary profiles of your major competitors
  • Assess the data you collect in comparison with "your own company" in order to understand your own STRENGTHS and weaknesses
  • Identify potential opportunities - where you can STAND OUT from your competition
  • Market Research
  • Competitor Analysis
  • Customer Research
Requirements
  • Willing to Learn New Things
Description

How To Research Your Competition And Dominate The Market

In today’s ever-changing business landscape – researching your competition is not only needed, it’s a MUST…

Imagine, if you could lift the lid on your market, right now – seeing clearly, what’s working and what isn’t.

  • You could KEEP tabs on all your competitors … seeing their "most valuable" traffic and customer sources.

  • You could SEE, swipe, and model as your own – the "most profitable" content, campaigns and ads in your market or industry.

  • You could ACCESS your competitor’s customers, clients, and visitors – turning them into dedicated "FANS" of your own products or service.

If you had access to all this "insider market information" and more, do you think it could HELP you in your business?

Here’s Why You Need to Know What Your Competition Is Up To …

For instance,

If you can see what keywords and targeting bring your competition the most traffic, visitors, and conversions – this alone would "save you countless hours" of wasted time and energy.

No more wasting your valuable effort and energy targeting keywords, markets, and trends … that simply won’t convert for you.

Let’s suppose for a moment,

You can SEE ALL the ads your competitor has ever run … and you notice one of their ad campaigns has been running for six months or more – now, this could mean one of two things!

  1. They like wasting money on ads that don’t work.

  2. They have an ad that’s working … or they wouldn’t be running it for this long.

My guess is number 2 – what would you say?

How Competitor Analysis Help’s Your Business

  • What Sets You Apart – You can "uniquely fulfill" the needs of your market in a way that no one else is currently doing it.

  • Avoid Doing What's Been Done Knowing what your competitors are doing is a great way to make sure you don't do something that's already been done.

  • Know Your Strengths and Weaknesses Through comparison with your competitors, you can understand which "natural strengths" you can play to for an advantage, as well as which areas need improvement.

  • Identify Opportunities If you know what your competition is (and isn't) doing, you can "find gaps" where they're not meeting the needs of the market.

  • Find Ideas "Learn from your competitor's mistakes." Take note of your competitor’s successes and failures, analyzing these successes and failures for wisdom you can use in your own business.

Deep Dive into Your Market

Competitive analysis is about knowing your competition and their customers … knowing your competitors well, helps you know your own business better.

You can better understand why your customers choose you over the competitors – and how you can further appeal to those customers.

Think of your competition as the "profitability test" for your market.

Deep diving into your market gives you a CLEAR MAP – something you can then follow for your own business success.

  • Find out what’s working best, so you can emulate and apply it.

  • Find out what’s not working, so you can avoid it.

  • Find out what your competition is missing, so you can fill that need or gap in the marketplace.

Jim Rohn once said: "Success leaves clues. Be a better observer of the winners and the losers, those who are doing well, and those who are falling behind. Take mental notes and say: ‘I’m going to adjust what I’m doing based on what I see."

Now …

If you’re thinking, "This ALL sounds great, but where do I start?

Competitive Analysis is a complex and time-consuming process, right! …

Then you need this course …

Competitor Analysis - The 4 Step Plan to Researching Your Competition

In this course, you'll learn much more than just what's happening in your market.

This "Competitor Analysis Course" WALKS you through the 4 main steps and challenges of researching your competition.

Discover how to gather as much information and intelligence as possible on your competition …

Analyze this data and then compare it to your own business …

… Allowing you to then make the most profitable, precise and dominating business changes possible.

This easy to follow "four-step process," helps you keep an eye on your competition and a finger firmly on the pulse of your market.

Never miss a thing – ever again …

The Four Steps Are:

  • Step 1: Gather Competitor Data. In this step, you'll identify who your competitors are, what information you need to gather, and how best to do it.

  • Step 2: Research Your Competitor's Customers. You'll learn as much as possible about your competitor's customers – so you can better understand their needs.

  • Step 3: Analyze Your Competitive Data. This stage is where you take all of the data you've gathered, and analyze it in terms of strengths and weaknesses.

  • Step 4: Assess Your Competitive Standing. Here, you'll assess the results of your analysis and where there are opportunities for your business, comparing yourself to your competition.

This "Competitor Analysis Course," gives you the tools and skills NEEDED to deep dive into any business, market, audience, or customer base, you like.

By the Time You Finish This Course

You will have:

  • Identified who your MAIN competitors are.

  • Employed techniques to "keep an eye" on your competitors and gather data about them.

  • Used similar techniques to LEARN about your competitor's customers.

  • Analyzed this data to CREATE summary profiles of your major competitors.

  • Assessed the data you gathered in "comparison with your own business" – in order to understand your own strengths and weaknesses.

  • Identified potential opportunities – where you can STAND OUT from your competition.

If you understand the "easy to follow 4-step process" in your "Competitor Analysis Course" and put it into practice … you too can fully research your competition – and maybe even dominate your market?

Don’t delay it, join this course today, and let your competitive research begin.

Really, the last thing you need is your competition joining this course before you – and getting to know all about you FIRST.

Join up today to lift the lid on your market – you'll be glad you did!

Who this course is for:
  • People Who Want to Research Any Market
  • People Who Want to Research Their Competition
  • People Who Want to Research Their Customers
  • Anyone Who Wants to Dominate and Take Over Their Market
Course content
Expand 7 lectures 33:53
+ Competitor Analysis
7 lectures 33:53

There's a great deal to focus on when you're trying to grow your business and make it profitable.

One area that business owners all too often miss is researching their competitors.

This is a small part of your day-to-day business operations, but it can make a significant difference in the effectiveness of your marketing.

Preview 05:29

You’ll get the best results from this course by completing the Action Steps at the end of each module.

They will help you apply what you learn directly to your business and your life, maximizing the investment you’re making.

Download and use the Action Sheets to record your answers, insights, and other notes for the Action Steps, which are outlined in your Course.

You’ll want to refer to each module’s content as you complete the related action steps.

While we have left space on the sheets for each action step, you may feel more comfortable using a separate notebook or digital app for your work.

Use whatever method you feel most comfortable with and don’t feel constrained to using the space in the Action Sheets alone.

In addition, your course may have other downloadable items, such as, checklists, spreadsheets or planning templates, which are separate from the Action Sheets.

Look out for those with your other course materials.

Finally, you don’t have to complete all the steps at once. Instead, try setting a specific time on your calendar to work on them.

And don’t feel that you have to get it right the first time. Learning is a process that happens as you apply your new skills and knowledge.

You’ll want to return occasionally to your Action Sheets, and both remind yourself of the work you’ve achieved and edit your answers as you see their impact.

Have fun with it and enjoy the progress and successes that will happen as a result of your work!

Preview 01:41

The first step is to identify your competitors and gather as much information about each one as possible.

Start with other businesses that are currently offering the same or similar products or services as you.

These are the organizations you're most likely to be in direct competition with, since customers must choose between them and you for the same or similar product.

Preview 08:24

So far, we've talked about researching your competitors.

In addition, it's important to get to know your competitor's customers.

This is where you'll learn a wealth of information you can use to position yourself in the market.

Step 2 – Research Your Competitor's Customers
04:28

Now, it's time to take all of the information you've gathered about your competition and their customers and analyze it.

You'll be focusing mostly on the strengths and weaknesses of your competition.

In this module, we'll present several different analysis techniques that may be useful for you.

It's good to try them all out at least once and see which yield the most in terms of results.

Step 3 – Analyze Your Competitive Data
09:15

Now it's time to take the data you've gathered about your competitor and their place in the market and compare it to your own company.

Make an objective analysis of your company using the techniques we discussed.

It's important to be as honest as possible with yourself and to list every factor completely.


Step 4 – Assess Your Competitive Standing
02:44

By this point, you should have a good overall picture of where you stand in the market compared to your competitors.

In the course, you have:

  • Identified who your major competitors are

  • Employed techniques to keep an eye on your competitors and gather data about them

  • Used similar techniques to learn about your competitor's customers

  • Analyzed this data to create summary profiles of your major competitors

  • Assessed the data you gathered in comparison with your own company in order to understand your own strengths and weaknesses

  • Identified potential opportunities for where you can stand out from your competition

Although you should continually watch your competitors and analyze their activities, don't become too engrossed in what they're doing.

Remember that the overall goal of this activity is to identify your natural strengths - so you can play to them and uniquely meet the market's needs where your competitor isn't.

Conclusion and Next Steps
01:52