Competitive strategy for board members and executives
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Competitive strategy for board members and executives

All the tools and mental models you need to excel as a board or executive strategist
0.0 (0 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
8 students enrolled
Created by Kirk Leverington
Last updated 10/2019
Current price: $20.99 Original price: $29.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 2 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Competitive strategy for credit union board members, executives and emerging leaders
  • Example: balanced scorecards, strategy mapping
  • Some experience or interest in strategy governance

As a credit union board member, executive or aspiring leader, you play a key role in defining the potential of your organization. This course presents a complete competitive strategy model, focusing on providing a working knowledge of the most critical concepts. Clients find that this material helps facilitate far more strategic conversations, because it arms each leader with the frameworks they need to shift focus from overly operational conversations.

This course is different than most, in that it neither focuses on your governance responsibilities or on facilitating processes. Rather, this course ties together what is otherwise a nebulous and expansive topic into a clear methodology leaders can apply immediately. It integrates concepts from top management experts and the world's best strategy and leadership professors. Take your own leadership contributions to a significantly higher level of sophistication with what you'll learn here.

Who this course is for:
  • Board members, executives, emerging leaders and managers, consultants
  • Example: board members or emerging leaders looking to participate in strategy at a higher level
Course content
Expand all 24 lectures 01:54:51
+ Competitive strategy
4 lectures 34:29
Section 2 Intro

Value disciplines are the fundamental approaches businesses can take to align their organizations behind a customer experience that generates competitive advantage. This knowledge simplifies the choices available to you around HOW to complete, what customers value, and what it means to truly differentiate. Aligning with both the work of Porter as well as Wiersema and Treacy, this model is critical to understanding how strategy becomes practical.

Value Disciplines

This lecture covers the various competitive strategy options at a more comprehensive level, as well as critical concepts around competitive advantage, marketplace attractiveness analysis, and major concepts in the topic of client loyalty.

Section 2 Lecture
Section 2 Summary
+ The power of vision
3 lectures 16:24
Section 3 Intro

As a core component of strategic context, you cannot rush past vision to tactics without paying a catastrophic price in terms of directional clarity, and tactical clarity. This section covers many seminal concepts in various approaches to setting vision, and teaches why this area is so critical.

Section 3 Lecture
Section 3 Summary
+ Psychology of planning
3 lectures 11:46
Section 4 Intro

This section provides some seminal concepts around how you will function as a strategist and allows for some introspective reflection on your style as a leader, personally.

Section 4 Lecture
Section 4 Summary
+ Organizing strategy into useful frameworks (balanced scorecard / strategy maps)
3 lectures 29:35
Section 5 Intro

Certainly, this is one of the most content-heavy sections, wherein we cover what many consider to be the most modern approach to organizing strategic direction. The reason why balanced scorecards have become so popular is based on the work of professor Dr. Robert Kaplan of Harvard and David Norton, as well as their consulting organization, Palladium group. While there are many methods for doing this, balanced scorecards and the accompanying methodologies have become quite popular with organizations of all sizes. The reasons for this include the simplicity of organizing, communicating, and managing direction. It has also been expanded over the past 25 years to include tools like strategy mapping. We'll cover many of the core concepts here.

Section 5 Lecture
Section 5 Summary
+ Change management
3 lectures 07:36
Section 6 Intro

Change management is an entire field of study unto itself, however, to manage strategy is to manage change. Within this field, there are many prominent methodologies related to driving change into an organization, or more specifically how to manage resistance to change. In this section, we cover 2 popular frameworks that will give you some key concepts to work with, one being the burning platform and the section being the Beckhard-Harris Change Equation

Section 6 Lecture
Section 6 Summary
+ Additional Reading & Resources
3 lectures 03:12
Additional Reading
Self Assessment
Additional Reading