Competitive strategy for board members and executives
- 2 hours on-demand video
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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- Competitive strategy for credit union board members, executives and emerging leaders
- Example: balanced scorecards, strategy mapping
- Some experience or interest in strategy governance
As a credit union board member, executive or aspiring leader, you play a key role in defining the potential of your organization. This course presents a complete competitive strategy model, focusing on providing a working knowledge of the most critical concepts. Clients find that this material helps facilitate far more strategic conversations, because it arms each leader with the frameworks they need to shift focus from overly operational conversations.
This course is different than most, in that it neither focuses on your governance responsibilities or on facilitating processes. Rather, this course ties together what is otherwise a nebulous and expansive topic into a clear methodology leaders can apply immediately. It integrates concepts from top management experts and the world's best strategy and leadership professors. Take your own leadership contributions to a significantly higher level of sophistication with what you'll learn here.
- Board members, executives, emerging leaders and managers, consultants
- Example: board members or emerging leaders looking to participate in strategy at a higher level
Value disciplines are the fundamental approaches businesses can take to align their organizations behind a customer experience that generates competitive advantage. This knowledge simplifies the choices available to you around HOW to complete, what customers value, and what it means to truly differentiate. Aligning with both the work of Porter as well as Wiersema and Treacy, this model is critical to understanding how strategy becomes practical.
As a core component of strategic context, you cannot rush past vision to tactics without paying a catastrophic price in terms of directional clarity, and tactical clarity. This section covers many seminal concepts in various approaches to setting vision, and teaches why this area is so critical.
Certainly, this is one of the most content-heavy sections, wherein we cover what many consider to be the most modern approach to organizing strategic direction. The reason why balanced scorecards have become so popular is based on the work of professor Dr. Robert Kaplan of Harvard and David Norton, as well as their consulting organization, Palladium group. While there are many methods for doing this, balanced scorecards and the accompanying methodologies have become quite popular with organizations of all sizes. The reasons for this include the simplicity of organizing, communicating, and managing direction. It has also been expanded over the past 25 years to include tools like strategy mapping. We'll cover many of the core concepts here.
Change management is an entire field of study unto itself, however, to manage strategy is to manage change. Within this field, there are many prominent methodologies related to driving change into an organization, or more specifically how to manage resistance to change. In this section, we cover 2 popular frameworks that will give you some key concepts to work with, one being the burning platform and the section being the Beckhard-Harris Change Equation