Competitive Edge by Modularization & Mass Customization 1/3

Name: Competitive Edge by Modularization & Mass Customization 1/3
Rating: 4.6 (12 reviews)

-An introduction to how operational excellence & significantly increased business performance can be obtained

Created byAnders Alexander Wagenblast

Last updated 3/2023

English

What you'll learn

WHY an organization should even bother engaging in modularization & mass customization efforts (Obtainable benefits listed below)
#1 Increasingly demanding market, seeking: highly customized high quality products delivered fast and at a competitive price
#2 Radically improved sales performance with up to 30 % sales volume increase (Source: Tacton)
#3 Increasing overall business performance with as much as 20% profit increase (Source: Tacton)
#4 Achieving up to 34 % efficiency increase in operations (Source: Tacton)
#5 Significantly faster and more accurate quoting even for highly custom and technical products and services
HOW to achieve the benefits using the highly acknowledged 7-phase methodology (Source: Product Customization by Lars Hvam, Niels H. Mortensen & Jesper Riis)
WHAT concrete tools and analysis to apply throughout each step of the 7 phase framework
WHO will benefit most significantly from modularization and mass customization projects

Course content

1 section • 6 lectures • 47m total length

Part 1 - Introduction3:14
Part 2- Why mass customization? (Obtainable benefits & marked demand)5:57
In Part 2 we will dive into the situation in an evermore demanding market and why modularization and mass customization might be the perfect answer to accommodate the challenges posed. We will also see some of the massive benefits and significant competitive advantage one can potentially obtain by successfully shifting towards a modularization and mass customization strategy.
Part 3- How to maximize chances of successfully obtaining the massive benefits13:53
Part 4- What tools, frameworks, and analyses should you consider including14:06
In part 4 I will give you my personal recommendations for well working and highly applicable tools and analyses you can apply in the different phases of the 7-phase framework that was introduced in part 3.
Part 5- Who will be most suited for a modularization strategy?8:22
In part 5 we will take a closer look at the situational context in terms of products or services provided, as well as the complexity in the organization, the product portfolio, and the processes that currently exists which will be determining for who is most likely to benefit the most from a modularized "configure to order" strategy. We will also talk into differences in B2B vs B2C.
Part 6- Summary2:11
In part 6 I will give a short summary of all the things we have been through in the previous parts of this mini course.

Requirements

You need to be interested in topics related to either engineering operations, manufacturing, supply chain or similar
You do NOT need to be an expert within the topics mentioned above!

Description

In this FREE mini course I will provide you with a good and broad introduction to the topic of modularization and mass customization.

Mass Customization seeks to take the benefits of traditional mass production such as uniform quality, standardized and or automated processes, lower prices etc.

and combine it

with the flexibility and unique solutions of highly customized products and services

In this introduction course:

-I will teach you WHY an organization or business should even care about modularization and mass customization, as it can provenly put businesses way ahead of competition in an increasingly more demanding market, where highly customized products are expected to be delivered fast, in high uniform quality at a competitive price-tag.

-I will show you HOW you can follow a scientifically acknowledged 7-phase methodology to obtain the massive benefits, while ensuring a structured way of working and thus increasing the chances of your success.

-I will provide inspiration for WHAT concrete and highly applicable tools and strategies to use throughout the different phases of the methodology.

-Finally, I will provide you with an overview of WHO can benefit the most depending on the contextual situation.

There are NO prerequisites for taking the free mini course, other than a genuine interest in topics such related to industrial or mechanical engineering, supply chain management, operational excellence, operations management, complexity management, manufacturing, business performance or similar.

Who this course is for:

This course is for you if you are either interested in, studying, or working within industrial engineering, mechanical engineering, operations, data analysis, supply chain management, manufacturing, complexity management or similar.