Competitive Analysis with ChatGPT: Smarter Market Research

Name: Competitive Analysis with ChatGPT: Smarter Market Research
Rating: 4.9 (5 reviews)

Use ChatGPT to research competitors, analyze pricing & marketing, build SWOT & Five Forces, and produce verified inputs.

Role Play

Created byPracticalGrowth Learning

Last updated 4/2026

English

What you'll learn

Map direct/indirect competitors and substitutes using targeted ChatGPT prompts
Create competitor profiles: products, pricing, positioning, and key strategic moves
Apply SWOT and Porter’s Five Forces with ChatGPT to structure insights
Analyze competitor marketing, SEO themes, social tactics, and customer sentiment
Build comparison tables, benchmarks, and first-draft sales battlecards
Validate AI outputs, reduce hallucinations, and apply ethical CI best practices

Course content

4 sections • 12 lectures • 1h 29m total length

Introduction to Competitive Analysis with ChatGPT7:02
Why do some companies always seem one step ahead of the competition? In this lecture, we’ll introduce you to the power of competitive analysis and how ChatGPT is transforming the way businesses gather and use competitive intelligence. You’ll learn why understanding your competitors is key to success, how AI speeds up research that once took days, and why blending ChatGPT’s power with your critical thinking will give you a real edge.

In this lecture, you’ll explore:
What competitive analysis really means and why it matters for your business
How staying informed about competitors can uncover trends, gaps, and opportunities
How ChatGPT is being used by leading companies to speed up research and strategy
The benefits and limitations of using AI tools like ChatGPT for competitive analysis
A preview of the skills and strategies you’ll build throughout the course
Fundamentals of Competitive Analysis in Business7:43
Have you ever made a decision without all the facts — and regretted it later? In this lecture, we’ll show why understanding your competitive landscape isn’t just smart, it’s essential for survival and innovation in business. You’ll learn how classic frameworks and ethical practices form the backbone of smart competitive research, and why mastering the fundamentals makes everything you do with ChatGPT later much more powerful.

In this lecture, you’ll explore:
Why competitive analysis is critical for spotting opportunities and avoiding risks
How to use classic frameworks like SWOT analysis and Porter’s Five Forces to structure your thinking
What real-world challenges like information overload and bias mean for your research process
Why ethics matter in competitive intelligence and how to gather data responsibly
How these foundations will prepare you for faster, smarter analysis using ChatGPT later in the course
ChatGPT Essentials for Competitive Analysis7:27
Ever wish you had a research assistant who could read a hundred pages in seconds and never get tired? In this lecture, we’ll explore how ChatGPT can turbocharge your competitive analysis — if you know how to guide it properly. You'll learn exactly what ChatGPT can (and can't) do for you, how to set up effective sessions, and how to start crafting the kinds of prompts that lead to real strategic insights.

In this lecture, you’ll explore:
What ChatGPT’s strengths and limitations are when it comes to research and analysis
How to define clear goals and set up an effective ChatGPT session for competitive tasks
How to practice writing beginner-friendly prompts to get focused, useful outputs
Key best practices for using ChatGPT responsibly and verifying its insights
How these early skills will lay the groundwork for more advanced AI-driven analysis later in the course
Section 1 Knowledge Check

Market Research and Competitor Identification with ChatGPT7:16
Need to build a competitive landscape fast — without drowning in endless websites, profiles, and news articles? In this lecture, you’ll learn how to use ChatGPT to quickly identify competitors, gather and summarize key information, and even start spotting emerging market trends, all while making sure you avoid common pitfalls. You'll see how AI can help you shift from information overload to focused strategic action.

In this lecture, you’ll explore:
How to craft specific prompts to identify relevant competitors in your industry
Ways to gather and summarize competitor data from websites, press releases, and social media using ChatGPT
How ChatGPT can help you detect market shifts and trends before they become obvious
Why verifying ChatGPT’s outputs is critical — and how to do it the right way
How to use ChatGPT as a true research partner, not just a shortcut
Analyzing Competitor Strategies and Spotting Gaps Using ChatGPT7:37
Ever wonder how some companies seem to spot market opportunities that everyone else misses? In this lecture, you’ll learn how to use ChatGPT not just to summarize what your competitors are doing, but to uncover their vulnerabilities — and find the gaps your company can exploit. We’ll show you how to guide ChatGPT to extract strategic insights, run a strengths and weaknesses analysis, and generate creative ideas for standing out in your market.

In this lecture, you’ll explore:
How to extract key details about a competitor’s products, pricing, and positioning using targeted ChatGPT prompts
How to use ChatGPT to analyze a competitor’s strengths and weaknesses based on real-world feedback
How to perform a gap analysis to find unmet customer needs or market opportunities
Why verifying ChatGPT’s insights is critical before turning them into strategy
How to turn AI-generated insights into actionable, competitive moves for your business
Framework-Driven Analysis (SWOT, Porter’s Five Forces) with ChatGPT7:46
Ever feel like you have tons of competitor information but no clear plan for what to do with it? In this lecture, you’ll learn how to use classic business frameworks — SWOT analysis and Porter’s Five Forces — with the help of ChatGPT to organize your research into real strategic insights. You’ll discover how to combine AI’s speed with your own critical thinking to make smarter, more confident business moves.

In this lecture, you’ll explore:
How to guide ChatGPT in building detailed and structured SWOT analyses
How to apply Porter’s Five Forces with ChatGPT to understand industry pressures
Why verifying ChatGPT outputs is critical when using structured analysis tools
How to turn AI-driven frameworks into actionable strategies for your company
How to keep human judgment at the center of your competitive analysis work
Leveraging ChatGPT for Marketing and Customer Insight Analysis7:37
What if you could take your competitors' marketing, SEO tactics, social media posts, and customer reviews—and turn them into a clear competitive advantage? In this lecture, you’ll learn how to use ChatGPT to break down how competitors present themselves, spot hidden patterns in their customer feedback, and uncover gaps you can exploit. We’ll show you how to turn AI insights into real-world strategy while staying critical and focused.

In this lecture, you’ll explore:
How to use ChatGPT to analyze competitor marketing strategies, SEO content, and social media engagement
How to summarize customer sentiment to reveal real strengths and weaknesses in competitor offerings
How to organize insights into actionable strategies using frameworks like SWOT or the marketing mix
Why verifying AI findings and prioritizing high-impact insights is essential before acting
How to combine AI-powered research with human judgment to build smarter, more competitive strategies
ChatGPT for Comparative Analysis and Benchmarking7:13
Ever been stuck trying to explain how your company stacks up against the competition? In this lecture, you’ll learn how to use ChatGPT to quickly create competitor comparisons, identify important benchmarking metrics, and spot opportunities to strengthen your position in the market. We’ll show you how to turn ChatGPT’s research power into clear, actionable strategies — without losing the critical human touch.

In this lecture, you’ll explore:
How to prompt ChatGPT to generate side-by-side competitor comparisons and battlecards
How to benchmark your performance against industry norms using AI-assisted research
How to validate insights and avoid common pitfalls with outdated or incomplete data
How to structure your findings into simple frameworks that drive smart strategic moves
Why benchmarking should be treated as an ongoing process, not a one-time project
Section 2 Knowledge Check

Advanced Prompt Engineering Techniques for In-Depth Analysis7:59
Ever feel like ChatGPT gives you "good enough" answers — but not the sharp, strategic insights you really need? In this lecture, you’ll learn how to unlock deeper, more focused analysis by upgrading the way you prompt ChatGPT. We’ll show you how to engineer smarter conversations with AI, so you get clearer, more actionable insights for your competitive analysis projects.

In this lecture, you’ll explore:
How to use role-based prompting to guide ChatGPT’s tone, focus, and expertise
How to run multi-turn conversations that dive deeper into competitor insights
How to structure prompts to organize outputs into usable frameworks like tables and bullet points
How to break down big, complex tasks into smaller chunks for better results
How to manage longer outputs by using continuation strategies and output limits
Best Practices and Limitations of Using ChatGPT7:16
ChatGPT is an incredible research partner — but only if you know where it shines and where it can lead you astray. In this lecture, you’ll learn how to use ChatGPT effectively and responsibly for competitive analysis, so you can move faster without sacrificing accuracy, security, or good judgment. We’ll show you how to stay in control of your insights while letting AI do the heavy lifting.

In this lecture, you’ll explore:
What ChatGPT’s core limitations are — including outdated information and hallucinations
Best practices for verifying AI outputs, protecting sensitive information, and avoiding bias
How to craft specific, goal-driven prompts that lead to better results
Why ChatGPT should be your assistant, not your decision-maker
How to combine AI speed with human judgment to drive smarter competitive strategies
Pushing Back on Risky ChatGPT Requests
Emerging Trends and Future Opportunities in AI-Driven Competitive Analysis7:21
AI isn’t just a shortcut anymore — it’s becoming the backbone of competitive intelligence. In this lecture, you’ll learn how companies are weaving ChatGPT into their research workflows, how the latest AI advancements like GPT-4 Turbo are changing what’s possible, and what skills you’ll need to stay competitive as this technology becomes part of everyday business strategy.

In this lecture, you’ll explore:
How ChatGPT is being integrated into real-world competitive analysis workflows across industries
How emerging AI capabilities like larger models, plugins, and custom GPTs are transforming research
What new skills analysts need — like prompt engineering, critical validation, and hybrid analysis
Why adaptability and continuous learning will be the keys to staying sharp with AI-powered tools
How to think about ChatGPT not just as a tool, but as a powerful strategic partner
Section 3 Knowledge Check

Recap and Next Steps7:12
You’ve made it to the finish line — now it’s time to bring everything together. In this final lecture, we’ll recap the key concepts you’ve learned, walk through a practical cheat sheet to guide your competitive analysis workflow, and show you how to keep growing your skills as ChatGPT and the field of AI evolve. Whether you’re just getting started or already applying these techniques at work, this session will help you move forward with confidence.

In this lecture, you’ll explore:
A big-picture recap of how ChatGPT fits into modern competitive analysis
A simple five-step workflow you can use for consistent, reliable results
Practical next steps to help you start small and expand your use of ChatGPT over time
Resources and communities to help you stay sharp as AI tools and best practices evolve
How to combine your own judgment with ChatGPT’s speed to stay competitive and creative in your work
Final Challenge

Requirements

There are no prerequisites for this course

Description

Competitive analysis used to mean days of digging through websites, press releases, reviews, and reports—only to end up with information overload and a document that’s outdated the moment it’s finished.

Consider this:

Nearly 80% of competitive intelligence teams create sales battlecards to win deals.
Nearly half of competitive intelligence teams report using ChatGPT daily.
More than 75% of companies now use AI in at least one business function.

Markets move fast. Competitors change pricing, launch features, shift messaging, and respond to trends in real time. If your competitor research is slow, scattered, or inconsistent, your decisions will be too.

That’s why this course exists.

In Competitive Analysis with AI, you’ll learn a practical, repeatable workflow to use ChatGPT as a competitive research assistant—without blindly trusting AI. You’ll combine ChatGPT’s speed with proven strategy frameworks and your own critical thinking, so you can produce insights your team can actually use.

In this course, you’ll learn how to:

Identify and map competitors (direct, indirect, substitutes) with focused prompts
Gather public data (web copy, pricing pages, press releases, reviews, social posts) and summarize it efficiently
Analyze competitor products, positioning, pricing, and go-to-market strategy
Turn messy inputs into structured outputs using SWOT analysis and Porter’s Five Forces
Extract marketing insights: messaging themes, value props, SEO keyword themes, and social tactics
Mine customer sentiment from reviews and comments to uncover strengths, weaknesses, and unmet needs
Build side-by-side comparisons, benchmarks, and first-draft battlecards your team can act on
Use advanced prompt engineering (roles, multi-turn refinement, structured formats, chunking) for sharper results
Avoid common AI pitfalls (hallucinations, bias, stale data) and validate outputs before decisions
Work ethically and protect sensitive information while conducting competitive intelligence

By the end of the course, you’ll be able to go from “We need competitor insights by Friday” to a clear, organized, verified competitive brief—faster, with less guesswork, and with better strategic clarity.

If you want a real-world, business-ready way to use ChatGPT for competitive analysis (not just generic AI tips), this course will give you the exact tools and frameworks to do it.

Who this course is for:

Business analysts and competitive intelligence analysts
Product managers and product marketers
Marketing managers (growth, brand, content, SEO, social)
Founders, startup operators, and SMB owners
Strategy, operations, and corporate development professionals
Sales enablement and revenue teams creating competitive battlecards
Consultants who need faster market/competitor research workflows
Anyone wanting practical, business-focused ways to use ChatGPT responsibly

Competitive Analysis with ChatGPT: Smarter Market Research

What you'll learn

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Course content

Introduction and Foundations3 lectures • 22min

Core Applications of ChatGPT in Competitive Analysis5 lectures • 37min

Advanced Strategies and Best Practices4 lectures • 23min

Conclusion1 lecture • 7min

Requirements

Description

Who this course is for: