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Competition Analysis for Management Consultants & Managers

Name: Competition Analysis for Management Consultants & Managers
Rating: 4.5 (1 reviews)

A practical guide on how to analyze competitors and do competitive analysis

New

Created byAsen Gyczew

Last updated 6/2026

English

What you'll learn

How to analyze the competition
What slides to use to show the results of your analyses?
How to compare competitors
How to analyze the market structure
What methods you can use for competition analysis
What CEO pays attention to?

Course content

4 sections • 45 lectures • 2h 1m total length

Introduction2:38
We begin with a little intro to the course as well as some general info on how the course is organized.
A little bit about me1:47
A few words about your humble teacher
How to deal with Blurry image2:04
Here, I will show you what to do if a blurry image appears
How to reach additional resources1:06
Here, I will show you how to find additional resources attached to the course, like Excel files, presentations, links, etc.
When do you have to Analyze the Competition4:15
You will be analyzing competition, usually as a part of market research done to support strategic decisions. Let’s briefly look at the market research process.

Competitive Landscape – Introduction1:31
As a part of most market research, you will also have to analyze the competitors, understand their shares in the market, what drives profitability, as well as what strategies they use. In this section, we will see how this can be done.
Tools for analyzing the Competitive Landscape2:18
Let’s see what kind of tools we can use for the second stage - analyzing the competitive landscape
Sources of data for the Competitive Landscape Analysis1:59
Let's look at the type of data and sources you will be using at this stage
Gathering official data – Introduction2:41
In this lecture, I will discuss what kind of information and where you can find it from official resources.
Where you can find financial data on the companies2:25
There are plenty of places where you can look for financial data of the firms you are interested in
How to figure out the strategy of other companies?2:31
In this lecture, I will show you how you can find the strategy of the competitors of the Target Company you are analyzing. This is an extremely important part of the competitors' analysis
Investor Relations example – Disney2:19
Let's look at Disney.
Investor Relations example – LPP2:46
Publicly quoted firms want to communicate with investors. Therefore, they provide a lot of data. I will show you an example of what kind of data you can find from official sources of information from LPP – a big fashion group in Eastern Europe (similar to Inditex – the owner of Zara)
SimilarWeb – tool to spy on your competition6:41
You want to know what your competitors do? Where do they get the traffic from? Check this lecture on SimilarWeb.
Slideshare and Youtube2:22
Google is nice, but YouTube and Slideshare are the places to go if you look for more advanced info faster. Check this lecture to know what to use and when.
Crunchbase – Introduction2:12
Crunchbase is a great source of information on the startup world. They gather information on all investments in the startup world. On Crunchbase, you can do research by following the criteria:
Company Name
Industry
Location
Funding
# of employees
We will discuss this in this lecture
Crunchbase – Case Study3:41
Now let's apply Crunchbase to research the drone industry and a company called DocPlanner that acts as a marketplace for booking visits with doctors.
Mystery shopping3:09
Service level is, time and again, your opportunity to disrupt markets. Therefore, check your own customer experience with mystery shopping
Competition Analyses for Yogurts – Case Introduction1:35
It’s time to analyze the competitive landscape when it comes to the yogurt market. We will look at revenues and market shares.
Competition Analyses for Yogurts – Analysis in Excel3:09
In this lecture, we will solve the previously introduced case study.
Competition Analyses for Yogurts – Power Point1:20
In this lecture, we will solve the previously introduced case study.

Market Structure Analyses – Introduction1:16
The next step is to understand the market structure and the consumer. This will also give us a deeper understanding of the difference between competitors.
Tools for analyzing the Market Structure1:59
Let’s see what kind of tools we can use for the third stage - market structure analysis
Sources of data for Market Structure Analyses1:17
Let’s see what kind of sources of data we can use for the third stage - market structure analysis
Store checks – Introduction & examples in retail7:09
Store Check comes in handy whenever you are talking about B2C physical products, services, and retail. This method gives you solid facts on which you can build your business.
Online Storechecks – Introduction3:51
In many cases, you will have to store not only checks in physical stores but also in online stores. We will discuss this subject in this lecture. Before going deeper into this lecture, I would recommend revising the lecture on offline store checks. In the online store, you can compare different types of stores:
Compare different offline stores
Compare different online stores
Compare offline to online for the same brand
Compare offline to online for different brands
We will discuss this in this lecture in more detail. Later on, we will have a case study devoted to online store checks
Online store-checks – What information you gather3:02
During the online store check, you most likely will be gathering the following information:
Name, photos of the product & assigned categories
Prices of specific products
Available quantity
# of reviews
Rules for organizing data on the webpage
Rules for presenting data
Additional information on the availability in offline stores
Discounts on the product
We will discuss this subject in more detail in this lecture
Online Storechecks – Cosmetics – Case Introduction1:00
Let’s see how you can use online store checks to analyze the market. This time around, we will do a store check for cosmetics
Online Storechecks – Cosmetics – Available Data2:09
In this lecture, we will solve the previously introduced case study.
Online Storechecks – Cosmetics – Analysis by Brands3:28
In this lecture, we will solve the previously introduced case study.
Online Storechecks – Cosmetics – Analysis by Applications2:53
In this lecture, we will solve the previously introduced case study.
Online Storechecks – Cosmetics – Analysis by Size & Customer Group3:28
In this lecture, we will solve the previously introduced case study.
Yogurt Market – Case Introduction1:16
It’s time to analyze the yogurt market in more detail. We will try to understand the market structure and the consumer.
Yogurt Market – Data Available3:01
In this lecture, we will solve the previously introduced case study.
Yogurt Market – Analyses in Excel3:04
In this lecture, we will solve the previously introduced case study.
Yogurt Market – Market Strucutre Analyses Presentation5:04
In this lecture, we will solve the previously introduced case study.
Overview of Consumer Research Methods4:29
Let's look at additional consumer research that you can get
Using Customer reviews – Introduction2:16
The information from customers is extremely important. Nowadays, we have plenty of sites that gather customer reviews. We will discuss how you can use them in market research. Below is a short summary of what you can learn from sites with a review.
Using customer reviews – Source1:46
In this lecture, we will discuss where you can find customer reviews for:
Consumer Goods
SaaS Products
Restaurants / Hotels
Local Services
Using Customer reviews – Capterra Example1:50
Let's see how we can use Capterra for researching customer reviews.
Using Customer reviews – Case Introduction1:19
Imagine that you were hired by a firm to analyze the email software market and to tell them whether there is a niche for them to create a new product. Use the customer reviews.
Using Customer reviews – Available Data3:21
In this lecture, we will be solving the case study introduced in the previous lectures.
Using Customer reviews – Analysis by Industry & Size of Firm3:09
In this lecture, we will be solving the case study introduced in the previous lectures.
Using Customer reviews – Customer Segment Size3:02
In this lecture, we will be solving the case study introduced in the previous lectures.

Requirements

Basic or intermediate Excel
Basic knowledge of economics
Basic or intermediate knowledge of finance & accounting

Description

This course contains the use of artificial intelligence.

What is the aim of this course?

During many projects, you will have to analyze the competition to know what kind of strategy is optimal for your customer. The competition analysis resembles detective work. You have to gather a lot of information from different sources and find the link that explains it all. Looking for clues and important data is not easy. Aggregating data and seeing the big picture is even more difficult. Luckily, there are ways to make it much easier. In this course, I will teach how to perform fast and efficiently competition analyses during consulting projects.

In the course, you will learn the following things:

How to analyze the competition
How to present the results of your analysis
How to analyze the market structure
What CEO and Board Members want to know when it comes to the competition
What metrics matter for the competitive landscape analysis
What kind of slides to use to compare the competition

This course is based on my 15 years of experience as a consultant in top consulting firms and as a Board Member responsible for strategy, performance improvement, and turn-arounds in the biggest firms from the Retail, FMCG, SMG, B2B, and services sectors that I worked for. I have carried out or supervised over 90 different performance improvement projects in different industries that generated a total of 2 billion of additional EBITDA. On the basis of what you will find in this course, I have trained in person over 100 consultants, business analysts, and managers who are now Partners in PE and VC funds, Investment Directors and Business Analysts in PE and VC, Operational Directors, COO, CRO, CEO, Directors in Consulting Companies, Board Members, etc. On top of that, my courses on Udemy were already taken by more than 355 000 students, including people working in EY, Walmart, Booz Allen Hamilton, Adidas, Naspers, Alvarez & Marsal, PwC, Dell, Walgreens, Orange, and many others.

I teach through case studies, so you will have a lot of lectures showing examples of analyses and tools that we use. To every lecture, you will find attached (in additional resources) the Excel files as well as additional presentations and materials shown in the lectures, so as part of this course, you will also get a library of ready-made analyses that can, with certain modifications, be applied by you or your team in your work.

Why have I decided to create this course?

The competition analysis is a must if you want to manage a firm or do strategic projects. It’s also heavily used during due diligence and M&A projects. It’s not easy to make fast, good market research. On top of that, not all firms give you the full toolbox that you need. This may lead to huge frustration during consulting projects and a lot of inefficiencies.

Therefore, I have decided to create this course that will help students master and apply in practice the tools for the competition analysis. The course will give you the knowledge and insight into real-life case studies that will make your life during a consulting project much easier. Thanks to this course, you will know how to analyze the competition during consulting projects. You will master how to analyze data and draw conclusions from the analyses. On top of that, you will learn how to define the competition and how Board Members, as well as CEOs, perceive the competition.

To sum it up, I believe that if you want to become a world-class Management Consultant or Business Analyst, you have to have a pretty decent understanding of competition analysis. That is why I highly recommend this course to Management Consultants or Business Analysts, especially those who did not finish business school or Economics. The course will help you become an expert in competitive analysis at the level of McKinsey, BCG, Bain, and other top consulting firms.

In what way will you benefit from this course?

The course is a practical, step-by-step guide loaded with tons of analyses, tricks, and hints that will significantly improve the speed with which you understand and analyze businesses. There is little theory – mainly examples, a lot of tips from my own experience, as well as other notable examples worth mentioning. Our intention is that, thanks to the course, you will learn:

How to analyze the competition
How to present the results of your analysis
How to analyze the market structure
What CEO and Board Members want to know when it comes to the competition
What metrics matter for the competitive landscape analysis
What kind of slides to use to compare the competition

You can also ask me any questions either through the discussion field or by messaging me directly.

How is the course organized?

The course is currently divided into the following sections:

Introduction. We begin with a little introduction to the course, as well as some general information on how the course is organized
Competitive Landscape Analyses. As part of most market research, you will also have to analyze the competitors, understand their shares in the market, what drives profitability, and what strategies they use. In this section, we will see how this can be done.
Market Structure Analyses. The next step is to understand the market structure and the consumer. This will also give us a deeper understanding of the difference between competitors. In this brief section, I will shed some light on how to do that in practice.
How can you compare Competitors? In many cases, you will want to compare different players on the market to show your customer what kind of strategies they are using. In this section, we will see what kind of slide you can use to achieve that.
How to understand the business as a badass CEO. Understanding the business seems a pretty daunting task, as everything seems to change so fast. In the last section, I will show you how CEOs make sense of their business and customers.

You will also be able to download many additional resources

1. Useful frameworks and techniques

2. Analyses shown in the course

3. Additional resources

4. Links to additional presentations, articles, and movies

5. Links to books worth reading

At the end of my course, students will be able to…

How to analyze the competition
What slides to use to show the results of your analyses?
How to compare competitors
How to analyze the market structure
What methods can you use for competition analysis
What CEO pay attention to?

Who should take this course? Who should not?

Management Consultants and Business Analysts
Managers
Financial Controllers
Investment Analysts
Startup Founders
Project Managers
Managers responsible for Acquisitions and Mergers

What will students need to know or do before starting this course?

Basic or intermediate Excel
Basic knowledge of economics
Basic or intermediate knowledge of finance & accounting

Who this course is for:

Management Consultants
Business Analysts
Managers
Financial Controllers
Investment Analysts
Startup Founders
Project Managers
Managers responsible for Mergers and Acquisitions

Competition Analysis for Management Consultants & Managers

What you'll learn

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Course content

Introduction5 lectures • 12min

Competitive Landscape Analyses16 lectures • 43min

Market Structure Analyses23 lectures • 1hr 5min

Conclusions1 lecture • 2min

Requirements

Description

Who this course is for: