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LinkedIn Social Selling: Brand, Content, Clients 110+ Tools
Rating: 5.0 out of 5(1 rating)
110 students

LinkedIn Social Selling: Brand, Content, Clients 110+ Tools

linkedin social selling | personal branding | prospecting | sales navigator | outreach | lead generation
Created byPapaHR ★ 170K students: Human Resources, HR Management, SHRM, AI Analytics, Recruitment, Payroll, Certification, CIPD, Claude
Last updated 9/2026
English
English [Auto],

What you'll learn

  • Optimize a LinkedIn profile for the searches prospects and decision-makers actually run
  • Build a clear personal brand position and messaging matrix for different buyer audiences
  • Use Boolean, X-ray and Sales Navigator techniques to find high-value prospects
  • Grow a professional network with relevant content and outreach that earns replies
  • Design a multi-channel content plan across LinkedIn, email, video and search
  • Apply AIDA, SPIN, BANT and social selling techniques from first contact to close
  • Handle objections and sales conversations without sounding scripted or aggressive
  • Use CRM, automation, scraping and contact tools to scale prospecting responsibly
  • Measure CAC, LTV, conversion, pipeline quality and social selling performance
  • Learn alongside Mike's 1.6 million students from 185 countries

Explore related topics

Course content

13 sections • 38 lectures • 20h 40m total length

  • Start Here: Map the Path From a Stranger to a Call13:07

    In this lecture you take one person you want as a client and draw the five steps between their first sight of your name and a call about their problem, with the time you spend and the time the step waits, so you can see why a cold offer sent on day one lands in silence.

    1. This course is built from six disciplines: LinkedIn search, personal brand, social platform research, marketing, sales technique and prospecting automation.

    2. The map of the course

    3. A dictionary for reading lectures recorded for recruiting as social selling work

    4. A self-diagnostic that points you at the right section

    5. The Social Selling Path Map handout to fill in

Requirements

  • A LinkedIn account and a product, service or expertise you want to promote
  • No previous sales, marketing or automation experience required
  • English at intermediate level or above, since all lessons are in English
  • Willingness to improve your profile and contact real prospects during the course
  • A responsible approach to automation, platform rules and personal data

Description

This course contains the use of artificial intelligence.

LinkedIn is not a digital CV. For a consultant, founder or B2B seller, it is a search engine, a reputation system and a sales channel operating at the same time.

The social selling problem

Most professionals use only one part of that system. They publish without a clear position, search without a repeatable prospecting method, or automate outreach before earning trust. The result is activity without conversations and connections without pipeline.

This course connects the full process: become findable, communicate a position prospects remember, publish content that creates credibility, identify the right people, start useful conversations and measure whether visibility converts into revenue.

What you will build

You will optimize your profile around the searches prospects and decision-makers actually run. You will create a positioning statement, messaging matrix, visual identity and content system so your profile works like a focused landing page rather than a list of previous jobs.

Then you will learn Boolean and X-ray search, Sales Navigator logic, prospecting plugins, contact discovery and multi-platform research across LinkedIn, Facebook, X, Instagram, GitHub, YouTube, Telegram and professional communities.

From visibility to revenue

Social selling is still selling. The course therefore covers AIDA, SPIN, BANT, buyer personas, value propositions, objection handling, negotiation and closing. You will connect content and outreach to a CRM, use AI and automation responsibly, and track CAC, LTV, conversion, pipeline quality and NPS.

A practical and honest curriculum

Several lessons were originally recorded for recruiting, employer communication and professional search. They are included because the mechanics transfer directly: the same Boolean query that finds a candidate finds a decision-maker; the same positioning architecture that builds an employer brand builds an expert brand. Every description makes that context explicit.

What is included

  • Lifetime access to all course materials

  • Active instructor support in the Q&A section

  • Udemy Certificate of Completion

  • Practical tools, frameworks and real business cases

  • Additional courses, resources and templates in the BONUS section

Who is teaching this

Mike is the number one HR instructor on Udemy, with more than 1.6 million course enrolments and over 150,000 professionals trained. He built the people function at the unicorn Preply and worked at Wargaming, Alfa-Bank and iDeals. His career and business grew through professional reputation, useful content and relationships built before a sales conversation began.

Start now

Open LinkedIn and look at your last twenty connections. How many could become a client, referral partner or credible introduction? This course turns that random network into a deliberate social selling system. Enrol and begin with your profile today.

Who this course is for:

  • B2B sales professionals who want to build pipeline through LinkedIn
  • Consultants, coaches and freelancers who need more qualified client conversations
  • Founders and small business owners selling through their personal reputation
  • Account executives and business developers adding social selling to outbound sales
  • Recruiters and agency owners adapting LinkedIn search skills to client acquisition
  • Marketing professionals building executive and employee thought leadership
  • Anyone posting on LinkedIn without a repeatable path from visibility to revenue

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