
What a job profile is and which sections it contains
Why a company needs one at all
What job analysis means in practice
Who should actually write it
Interviewing people currently doing the job
Interviewing the manager, who often describes a different job
Questionnaires for collecting information
Observing the work, and the profile as part of process management
What competencies are
Why they matter for the profile
How to research them
How to describe them so two people read them the same way
An overview of the existing competency libraries
Ready-made job descriptions
How to use existing material without copying someone else's role
Developing a candidate scorecard from the profile
Building a career ladder
Building a development plan
Setting goals and indicators for the person once hired
What candidate experience is and why it decides whether your offer is accepted
What a poor experience costs the business and the brand
The effect on NPS, Glassdoor and response rates
A typical candidate journey, and cases that went well and badly
First contact: response, sourcing, communication
The interview stages and what each one is for
Offers and rejections handled with transparency and respect
Building a candidate journey map, and automating the first steps with AI
Channels and what each one is suited to
Frequency and tone of messages
Candidate care at every stage, with FAQs and information packs
Examples of good and bad letters, and personalising communication with AI
Designing behavioural, situational and case questions
Avoiding discriminatory and incorrect questions
Training the people who interview alongside you
The interview as two-way communication, plus inclusion and accessibility
ATS and CRM: automating without losing the human part
Chatbots and assistants
Feedback platforms
Candidate experience metrics, and predicting drop-off with analytics
How company culture shows through in the hiring process
Collecting, analysing and acting on candidate feedback
Role-play and interview simulations
Fixing mistakes, with the Unilever case on AI in high-volume hiring
Why hiring on instinct works until it does not
What valid and reliable assessment actually means
Hard skills, soft skills and potential — which matters when
Turning requirements into measurable criteria, and the mistakes managers make
How to scan a CV quickly and in the right order
Red flags: which are real and which are myths
What a CV tells you about motivation, responsibility and maturity
LinkedIn as an assessment source, and the mistakes in reading achievements
Structured against unstructured interviews
Building the logic of an interview for a specific role
Behavioural STAR questions asked properly
Situational questions, and telling real experience from a rehearsed answer
Assessing soft skills in a way that produces evidence
Example questions for the key competencies
Learning agility, adaptability and quality of thinking
Potential against current level, and a practical assessment matrix
When a test adds information and when it adds delay
Psychometric tests: what they can and cannot tell you
Case assignments and test tasks
A mini-assessment inside the interview, and how not to lose a strong candidate
Bringing the results of every stage together
The scorecard and the final comparison matrix
Comparing candidates objectively
Who decides, what to do when nobody is perfect, and post-hire analysis
What an interview is for and what it is not for
Structured, semi-structured and unstructured formats
Competency-based, mass and case interviews, and whether stress interviews are worth it
Creating the profile, developing questions and building a scorecard
The STAR technique and behavioural questions
Competency maps, and where to find ready libraries
Active listening: clarifying questions and interpreting the answers
Reading non-verbal behaviour and creating a comfortable atmosphere
Measuring soft skills and hard skills
Designing a test task and evaluating it
Avoiding bias and stereotypes when you score
Assessing motivation and expectations, checking references, weighing candidates
Documenting results and observations while they are fresh
The competency matrix for comparison
Giving a rejected candidate feedback they can use
Feedback to the recruiter, and the confidentiality and legal side
Where the idea of competencies came from
Hard skills and soft skills
What the language of competencies gives you in an interview
Ready-made libraries and how to use them
The basics of building a scorecard
Profiling competencies for a specific role
Researching what your best people actually do differently
Building behavioural indicators and the questions that test them
The technique of competency-based interviewing
Behavioural and situational interviews
Panel interviews, and where stress interviews belong
The structure of the conversation and the skills it demands from you
What the CARE and STAR techniques are
Achievement-based interviewing
Taking notes during the conversation without losing it
How to tell whether a candidate is constructing the answer as they speak
The competency assessment scale
Analysing behavioural indicators
Other assessment methods and how valid each one actually is
Role plays and assessment exercises
Methods for assessing a candidate's motivation
Negotiating salary at the offer stage
Personality assessment and ready-made tests
Gathering references, and making the decision
This course contains the use of artificial intelligence.
Seventy-eight percent of hiring decisions are made in the first ten minutes of the interview. The remaining fifty minutes are spent collecting evidence for a decision that has already happened.
Everybody knows this about other people. Almost nobody believes it about themselves.
What that costs you
You hire the person you enjoyed talking to, and discover in month three that the enjoyable conversation and the job had very little to do with each other. You write requirements that cannot be scored, so two interviewers come back with two impressions and the louder one wins. You ask about a project and get a story told forty times, polished smooth. And you reject someone with "we decided to go in a different direction", which costs you nothing today and costs your employer brand steadily.
A bad hire has a formula attached to it, and the number is larger than most managers expect.
What the course covers
Thirty lessons, built as the sequence a hiring manager actually goes through. The profile first: job analysis, interviewing the people currently doing the work, describing competencies so two readers understand them identically, and using ready-made libraries without importing somebody else's role.
Then candidate experience, which most managers treat as the recruiter's problem and which decides whether your chosen candidate accepts. The journey map, communication cadence, rejection letters, interviewer training, and the metrics that predict someone dropping out.
Assessment, and the scorecard that makes it comparable
Then assessment as a discipline. Scanning a CV in the right order and separating real red flags from myths. Structuring an interview for a specific role rather than repeating your favourite questions. STAR and CARE, and how to tell a genuine achievement from a rehearsed one. Assessing soft skills so they produce evidence rather than adjectives. When a test adds information and when it just adds delay.
Then the scorecard, which is what makes any of this comparable between interviewers: the intake meeting with your recruiter, must-have separated from nice-to-have, behavioural indicators describing what you will actually see, and a five-point anchored scale so two people scoring the same candidate arrive close to each other. Plus the rollout — RACI, metrics, and the responses to "I have no time" and "I can already tell".
Who is teaching this
Mike, the number one HR instructor on Udemy. More than 1.6 million course enrolments, over 150,000 professionals trained, PHRi and SHRM-CP certified, HRCI representative in more than 10 countries. I built the people function of the unicorn Preply and worked at Wargaming, Alfa-Bank and iDeals. I have also hired confidently on instinct and been wrong, which is what eventually made me use a scorecard.
What is included
Lifetime access to all course materials
Active instructor support in the Q&A section
Udemy Certificate of Completion
Practical assignments and real business cases
A section with additional courses, tools and resources
One test before you start
Think of your best hire and your worst. Write down what you knew about each at the offer stage. If the two lists look similar, your process is not telling you the difference, and that is exactly what this course fixes. Enrol now and start the first lesson today.