
An introduction to community management, what it involves and who it is useful for. A video summarising everything to expect from the course and an introduction to me, who I am and what my experience is.
How to create a community and what it involves to start building a community base which is welcoming to people and the reasons why people would want to join you.
The psychology behind community, how and why people act the way they do and what motivates people to join into communities. Topics such as Maslow's Hierachy of Needs and the Betaris Box are also covered and give good information about why successful community managers need to be aware of these principles.
Guidelines, rules and moderator teams, why they are important in community and how to go about setting these up for early success in the community. The importance of structure and clear and concise guidelines and rules and what could happen if these are not in place.
Creating content in community management and why it is so important. What kind of content to create and what programs to use in your content creation. An element of community management a lot of people forget and struggle with, but that is so important to keep your community engaged.
Crisis management in community management settings. One of the most important modules of the course, exploring everything from crisis and how to plan for it, risk assessments and how to delegate tasks to who and when. Everything you need to know in order to deal with crisis and how to seek a good outcome for any situation.
Data, feedback and why analysis of this is so important to continually engage and grow your community. Ideas on how and when to gather feedback and from what sources and what to report on back to teams you are working with.
A conclusion and summary of everything learnt in the course and what next steps there are to take in your career as a community manager.
This course is all about community management right from its early stages to things that all community managers must know as they work to grown and develop communities. Lots of lessons learnt that I have picked up through my own personal adventures into community management, giving people a chance to explore all types of knowledge to succeed in this role.
In the course I cover everything from firstly building and maintaining a community, to the psychology of community, branding, content creation, crisis management and data and feedback gathering and analysis. Not only do we look at how to initially start and grow a community but we also cover topics that many current community managers shy away from, such as psychology behind communities and crisis management. Quizzes are involved in each of the modules to check for your understanding of the content but to also give you the confidence you have developed your own skills and knowledge.
A full course exploring multiple different subjects in an attempt to standardise the role of a community manager across all working business and setting types, with lots of knowledge and skills that can be transferred to any business setting looking after a community or customers online.