Community Building Basics
What you'll learn
- Complete a Community Building journal with 12 personalized vital steps for your community
- Create a community based on your values, vision and clear mission
- Design your community using a why, who, what, how and when structure
- Choose best communication channels for prospective members, and create effective hooks for them
- Motivate your community members via content strategy that they value
- Plan for community growth and scale up via your values
- Develop your role as community builder
Requirements
- A means of filling in the exercises on the downloadable pdfs
Description
You may want to build a community to involve and engage people, understand and react to customers more effectively or just to share zeal and passion about a subject you love. Whether you're starting from scratch, or need a boost for your existing community management, this course will help.
Community Building Basics investigates creative potential in the community manager role, alongside most necessary analysis and measurement. You'll create your own community blueprint, making your own Community Building Journal, and culminating in 12 vital steps for your specific community - whether business, non profit or good cause, or just for fun.
Here are 33 participative exercises to generate and focus your ideas, which can be done as intensively or spread out as you wish.
But ideally, a community would take a few months to establish. So while the exercises are short - the thinking will not be.
You'll get resources: web links, platform suggestions, book, blog and expert ideas to help with your community building, as well as a support group. In 2023 this course has been completely revamped, to reflect post-lockdown community building and new ideas. You'll also get monthly updates.
Building a community can be challenging, in that involves bringing together people, technology and on and offline activity. In its sprawling potential it's exciting too, but this makes it all to easy get distracted and sidetracked. This course will give you a route through the forest which you can return to time and time again, to stay on track.
Reviews
Great Overview!
This course gave me a lot to think about, and a different perspective on how to gain members into a community. I hope they make more courses dealing with the topics covered in this course. I especially am hoping for a detailed planning one.
Fantastic Course
An informative, engaging and useful course in the basics of community building. Extremely helpful as I embark on the launch of my new community in a few weeks time! Thanks Pippa for your expertise!
An invaluable tool to help you build thriving communities
Philippa's course is short and easy to follow but asks you to dig deep and think about your approach, your community members and yourself. It's clear that Philippa has combined her own hands on experience of community building with her extensive knowledge of psychology. Delivered in an engaging and warm style, this is a course you'll want to take your time working through. The pdf exercises allow you to apply Philippa's teaching and insights. I highly recommend this Community Building Basics course whether you are setting up an Allotment society, building an online special interest group or campaigning for a local cause. And don't forget to tell others involved in building communities to sign up for this excellent course. JulietFay
Community Building Basics
I found it interesting and easy to follow. I love the slide illustrations and clear explanations. It's given me some ideas which I can apply to what I'm doing at the moment too
Who this course is for:
- Suitable for anyone starting a community, or who needs to run one for their job. And also ideal for anyone whose community may be flagging...so professionals in communications, social media and marketing.
Instructor
- 4.5 Instructor Rating
- 1,208 Reviews
- 11,023 Students
- 5 Courses
You can look forward to lots of interactivity, practical outputs and fun from my courses, as I love learning through doing and giving you 1-2-1 feedback. You will learn how to be a better writer, a more versatile writer and a business savvy writer. Where you're interested in community-building, then you'll learn to do this being the most creative version of yourself.
Hello, I'm Philippa, writer and business psychologist, with 30 years experience of freelance writing - author of 12 books, newspaper columnist, TV and radio scriptwriter and web editor.
The Times kindly serialised my non-fiction bestseller 'Irresistibility' while a self-published novel got made into a double Bafta winning TV film.
As a business psychologist specializing in community building and influence, I've run tech, hyperlocal and business communities, for WordPress, FYI Network and John Lewis Partnership in UK. I especially love teaching and have taught at universities and for National Union of Journalists.
You could say that I'm fixated by how we use words with each other, which means I've coached Olympic Head Coaches, Oscar Winners, Prime and Cabinet Ministers in the UK and company directors at GE, NBC, Merck, BBC, and Universal Pictures.
But as a Brit who really doesn't like boasting I'd prefer to talk about you than me.
You'll like my courses, then, if you think that writing is much more important than many people realise, that a successful writer of today needs to have multimedia and marketing skills, and that one of most exciting feelings in the world is to express an idea cogently and have others say 'You truly made me think here' or 'You moved me here'.
Lovely to meet you, and I hope we chat further, soon.