Communications in the Supply Chain

Supply chain is a vast subject. When you inject the phenomenon of Social Media you can see why complexities occure

Understand the importance of social media and the development of communities and its impact on the supply chain

Here you will associate the importance of how social media is driving complexity in the supply chain

The use of social media can drive both benefits and challenges in to the supply chain. Understand the how and why?

Social Media Quotes

Key Benefit why communities connect with people

When in a community it tends to connect with each other

Communities naturally grow by allowing members and non members to get connected

Why companies use Social Media at the early stage of product development

The commercial argument in developing a community before new product introduction

Building communities is an ideal way to establish early brand advocates

Gaining trust with a community is central to the Social Media philosophy used by companies

Social media is changing the established way in which businesses are structured. The development of ecosystems is a positive development linking the extended supply chain

Understand the difference between logistics and the supply chain

Continuity and change is a key feature of the supply chain. Learn why there is now a need to consistently assess the supply chain strategy

Understand the importance of supply chain planning

Applying supply chain design on to the wider business organisation

Review a real example of supply chain operation

Understand the key importance of asset management in the supply chain

Procurement think outside the box, is there another way?

Understand what is involved in the life cycle of product management

Review of the impact of social media in to the supply chain and why velocity, agility and resilience is now the order of the day

Here is a quick focus on the 3 key stakeholders in the supply chain and how they interconnect

Recognise how brands and customers become united. Having brand recognition can be a universal 'connector' within the SM communities

Examine the ways in which community members connect with one another

Learn how and the why communities must connect with non-members

Social media has been the ideal platform for Brands to develop 'followers' this course takes a look at the importance of these pillars

Appreciate that brands galvanise communities through collaborative reasoning

Understand why brands want to seduce individual membership into a community

Brands will generate Common desires/goals/interest/passions/values

Understand why brand production and consumption activities are used within Social Media

Learn why it so important to build mutual trust and reward within the community

Recognise the very essence of social media is the development of "socialness" in the dialogue and community interaction

Learn the key criteria in new technology and social media is to 'personalise' and customise our experience

Recognise the key challenge is developing the online platform with off line experience

This course assess what is the end game of Brands, and its impact on the supply chain

Recognise how companies can accelerate sales through the use of social media

Understand the monitoring of web-traffic is now the same as measuring 'foot-fall' in shopping malls

Understand that social media is being used to reduce cost within the supply chain

Reflect how marketing efficiencies are being generated through new technology and social media

A quick review as to the importance of brands building a loyal consumer base, and how fickle is can be

Assess the German discounters Aldi and Lidl in terms of brand loyalty

Understand how new technology is improving supply chain operations

Understand how support services are now using social media to become better at what they do

Understand that once a community has been built for brands the up-selling within that community is now much easier and cheaper

Assess how social media is actually leading the industry agenda and conversation within brands

Using new technology and social media companies can now become customer centric throughout the organisation

Recognise that social media connects employees with vendors very easy

Learn how superior innovation and solutions is being driven by new technology

Recognise tomorrows consumers are being targeted at a very young age

New technology is providing multiple distribution / selling and customisation channels

Understand that however fantastic social media can be for brands and retailers, word of mouth recommendation remains the premier tool in communication

Understand the 5 Principles of WOM and encourage students to access a recommended industry "clip"