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Boost Weixin Marketing Results with Practical Techniques
Rating: 4.6 out of 5(7 ratings)
510 students

Boost Weixin Marketing Results with Practical Techniques

For skill upgrading personal, digital marketing learners
Last updated 12/2017
English

What you'll learn

  • Apply practical marketing tips to promote Weixin Official Account;
  • Build a larger subscriber database

Course content

3 sections139 lectures5h 25m total length
  • Archive Important Group Chats0:39

    Archive important group chats and noteworthy comments to build an accessible archive library that supports future article content.

  • Send Sincere Invitation to New Friends1:05

    Learn to send sincere, authentic invitations to new friends by mentioning a mutual recommendation, avoid generic text, and apply proven tips to boost Weixin marketing results.

  • Participate in WeChat Forums1:13

    Participate in WeChat forums by leveraging micro communities for official account holders where fans can view, comment, and start discussions. Combine reach with official account interactions to boost follower engagement.

  • Give a Warm Welcome to your Followers1:10

    Create a strong first impression with a well written welcome message for new followers. Explain what the official account offers and set a friendly tone that creates a touch point.

  • Use an Appropriate Tone for Communicating1:32

    Identify your primary and secondary audiences and expectations, then choose a tone appropriate for text or voice messages and consistently write to engage followers on this social media app.

  • Respond to your Followers Promptly1:02

    Respond promptly to followers within 48 hours to sustain credibility. Collect contact details, mobile numbers, and emails via a sign-up box, and store messages in a backend table for analytics.

  • Plan for Pre-Publicity1:27

    Plan for pre-publicity to secure lead time and promote your campaign before launch, whether on official or personal accounts, doubling results by engaging an invested target audience.

  • Increase Conversion0:53

    Increase conversion by guiding customers to follow your official Weixin account or connect on your personal account, capture their customer id to boost crm and enable bi.

  • Conduct Reward-Based Campaigns0:52

    Design reward-based campaigns that encourage daily logins over a set period, using simple tasks to give users a sense of purpose, culminating in a gift after 28 consecutive days.

  • Create Activity-Based Campaigns1:22

    Design activity-based campaigns for service accounts with a four-broadcast monthly limit, pairing large activity with three smaller ones and exclusive gifts on a wheelchair platform or at ultra special price.

  • Engage Your Followers Often0:56

    Run campaigns regularly to keep followers engaged after setting up the official account, regardless of audience size. Launch campaigns and activities to build share of mind and share of heart.

  • Recommend Additional Reading1:01

    Recommend additional reading at the end of the official account article, including links to additional recommended reading to grow your follower database as the article is broadcast and forwarded.

  • Think About Visual Appeal of your Article1:28

    Boost Weixin marketing results by prioritizing visual appeal, using short paragraphs, ample whitespace, and media like videos or audios to engage readers and gauge skimming effectiveness.

  • Find the Best Time to Share on Moments0:57

    discover the best time to share on moments to boost open rates, with morning posts for inspiring articles to lift readers' spirits and potentially spark a viral frenzy.

  • Add a Personal Touch1:20

    Add a personal touch by using personal experiences and testimonials to engage friends. Share paraphrased chicken soup articles rather than the full article to inspire friends and solve problems.

  • Use Humour0:46

    Use humor to boost Weixin marketing by pairing entertaining visuals to create a lighthearted atmosphere before displaying a flash image, then the featured image or advertisement.

  • Vary Your Content0:50

    Vary your content depending on when you plan to disseminate it, aligning posts with timing. During the work week, favor lighthearted content that shares life experiences, trivia, and personal opinions.

  • Develop a Campaign with Some Mystery1:28

    Launch a teaser campaign that hints at a product or brand without details, focusing on impact to pique interest and encourage readers to imagine lives with the product, building anticipation.

  • Create a Fun Quiz1:17

    Create engaging brand-building contests to boost engagement and grow a targeted customer list. Explore contest types across industries, use personality profiling from quiz answers, and tailor prizes to your business.

  • Use Readers’ Comments as Content1:02

    Use readers’ comments as content by capturing and sharing on moments to boost engagement; when comments are scarce, create from a different account with a unique name and profile picture.

  • Use Chat History as Content0:58

    Leverage chat history as content to boost reader engagement by sharing chat screenshots on moments and adding fresh opinions from readers, amplifying favorable comments and your product's reach.

  • Focus on Content that Engages Audience0:59

    Target content that engages the audience by focusing on food, entertainment, and good looking men and women. Write about these three topics consistently to boost shares and gain new followers.

  • Associate with Celebrities1:03

    Associate with celebrities, take a photo, and share it on moments to boost followers. Be selective; avoid celebrities with dubious reputation to avoid giving your official account a bad name.

  • Be Succinct in your WeChat Moment Posts1:01

    Keep WeChat moment posts succinct by using six lines with up to 17 characters each to avoid truncation; test by sending to yourself and revise if needed.

  • Make Your Post Fun & Interactive0:57

    Boost Weixin marketing results with fun, interactive posts that start with six words on separate lines, inviting readers to scroll to the end and click to read the full article.

  • Smart Use of Comment Box in Moments0:53

    Leverage the comment box in Moments to embed your post, boosting visibility; post length need not be trimmed, and comments can invite friends and followers to open it.

  • Pay Attention to Formatting1:00

    Master proper formatting to boost readability and reader engagement, by drafting in word or notes first, then copying and rechecking for accuracy, especially for text like song lyrics or poems.

  • Add Outbound Links in Article1:43

    Add outbound links in Weixin articles by linking related domains with blue text to boost SEO and trust. Link only to relevant, authoritative sites and avoid spammy or excessive links.

  • Smart Use of Photos to Create Impact0:35

    Use smart photo selection to create greater impact when sharing on Moorman's platform. Select the first photo as your featured image.

  • Tell Personal Stories1:21

    Tell personal stories rooted in real life to boost reader engagement on Weixin by sharing authentic experiences, while balancing privacy to help readers relate to you.

  • Share the Right Content at Right Time1:14

    Share content at the right time for audience receptiveness. Lead mornings with inspiring articles, end evenings with heartwarming stories or philosophy, and pair a romantic poem with an abstract visual.

  • Remember First Impression Counts1:14

    Craft an engaging official account introduction that explains how it works and meets readers' needs, building an emotional connection to motivate follows and clicks.

  • Know Who is Your Readers0:56

    Know your readers and turn every interaction into future engagements by leveraging meaningful chat history to identify who you are chatting with and tailor engagement beyond generic comments.

  • Prioritize what is Important0:48

    Prioritize important tasks and key customers using the priority setting function, marking them for temporary focus while you add details to the database and assign text and descriptions.

  • Make it Easy for Your Readers1:00

    Organize and format your article to make it visually appealing and easy to read, using headings, subheadings, colors, bold, and underline to highlight key facts.

  • Provide a Summary0:54

    Combine concise article summaries with your personal comments to accompany every article you share with readers, establishing thought leadership and engaging your followers.

  • Make Use of Original Article Links0:56

    Use original article links in posts from official accounts to manage outbound links, help search engines understand your niche, and boost trust and quality in your articles.

  • Choose the Best App for Your WeChat Shop1:51

    Choose the best app for your WeChat shop to connect your menu with a mobile storefront, enabling one-click payments, a clean design, customizable options, and the ability to track shipping.

  • Having Patience is a Must-Have Virtue1:40

    Develop patience as a core marketing virtue when selling on rejet; use the fish analogy to grow unreached audiences in a vast Asian marketplace with C2C and B2C dynamics.

  • Pay Attention to Overall Visual Appearance1:16

    Improve your article's visual appearance by organizing spacing and paragraphs to stand out, attract readers, and leverage a professional layout prepared in Word before dissemination.

  • Combine Hot Topic with Celebrity Mention1:21

    Combine a hot topic with a celebrity mention to craft catchy headlines that boost article open rates, as in endorsements by Jack Ma and principles from Alibaba.

  • Use Tables in Article0:47

    Learn to use tables in articles to make your data journey visible to readers by inserting tables or Excel, choosing well-designed table types with a right-click, and avoiding screenshots.

  • Preview Article before Broadcasting1:00

    Preview articles on mobile devices before broadcasting to ensure consistent rendering on iPhone and Android, fix errors, and deliver a well formatted, visually pleasing article that boosts Weixin marketing results.

  • Use of Colours to Create a Unique Style0:55

    Differentiate content with colours to create a unique style using the Color Me Beautiful concept; place the introduction on a different background from the body and avoid clashing colours.

  • Use Different Styles of Writing for Advs0:51

    Explore writing styles for subtle advertisement by using a soft, knowledge-sharing approach that integrates products or services without direct selling.

  • Create & Promote Your Article QR Code1:27

    Create a QR code linked to your article, promote it effectively, and track performance while designing a brand-specific code compatible with common scanners.

  • Promote Your Personal WeChat Account1:04

    Learn to promote your personal WeChat account by writing a compelling article that mentions your account, boosts visibility, and encourages readers to share and grow your network.

  • Leverage Others’ Moments Content1:33

    Leverage readers' questions and friends' moments to generate Weixin article ideas, add commentary, avoid copying from other sites, and provide references and examples while discussing whether you agree or disagree.

  • Leverage Popular Articles0:55

    Leverage popular articles to boost engagement on moments by sharing widely circulated posts you didn’t author, then add your own commentary and explain whether you agree or disagree and why.

  • Acknowledge Original Author & Source0:55

    Learn to credit the original author and source by citing the source and acknowledging the author, building reader trust, reliability, and professionalism in marketing content.

  • Find New Sources for Content Ideas2:39

    Discover new content ideas through tweet chats and Quora discussions, and reuse Quora content with links back; turn reader questions into articles to establish expertise.

  • Promote on Weibo1:06

    Promote on Weibo to reach a larger audience; Weibo is China’s biggest platform, described as the Chinese equivalent of Twitter or Facebook, with simple posts linking to your articles.

  • Be an Opportunist1:25

    Be an opportunist by leveraging every avenue and resource to grow your follower database, distributing your presentation via a network drive link and auto replies at events.

  • Push new accounts on Big account1:08

    Learn how to push new Weixin accounts by using your main account to introduce a niche page to your followers, such as a job-hunting profile, while controlling posting frequency.

  • Be First on Any Contact List1:07

    Be first on any contact list by ensuring your official account name reflects your business and purpose and fits your branding strategy; avoid using zeros as a placement gimmick.

  • Do not Plagiarize1:13

    Learn to avoid plagiarism by properly crediting sources, quote with commentary, and turn personal experiences into unique content when writing for marketing.

  • Reinforce Your Official Account Brand1:23

    Maintain consistency by keeping your official account profile photo and name unchanged, preserving months of branding and preventing user confusion that erodes recognizable brand knowledge, unless your logo has changed.

  • Buy an Existing Official Account1:20

    Explore how buying an existing official account lets you leverage a huge follower base while avoiding ground zero growth by updating the profile photo and name and clearing moments.

  • Learn from Other Accounts1:26

    Boost your Weixin marketing results by learning from other accounts: analyze topics, visuals, and article formatting, observe engagement like likes, and use public search engine rankings to fuel new ideas.

  • Get more devices for more Accounts1:14

    Operate more accounts by using separate devices for each account, avoiding unofficial apps that log into multiple accounts, and recognizing the relatively low cost compared to follower growth.

  • Use Giveaway as Bait0:57

    Use a valuable giveaway to grow your friend base by offering materials such as an e-book, case study, or professor presentation, and invite interested contacts to message you privately.

  • Use Influencer Marketing1:31

    Harness influencer marketing by focusing on influential people, identifying individuals who influence buyers, and building relationships across blogs and social networks to promote specialty products, which may increase campaign costs.

  • Share Head-Turning Screenshots0:56

    Share head-turning screenshots to spark tens of thousands of interactions in Weixin marketing, attracting eyeballs; learn how waiting longer can boost engagement.

  • Set up Article Directory & Auto-Reply1:27

    Set up an article directory and auto reply with a menu-driven front end on rejet to automatically deliver saved articles from your official account using serial-number article management.

  • KISS - Keep It Simple & Succinct1:01

    Keep it simple: simplify activity details to invite fans to participate, not to hear ads or corporate messages, and reduce information by about 30 percent for moments.

  • Give Simple Directions1:31

    Keep chat activities simple and direct, guiding customers to a single location to complete online transactions and avoid multiple options that confuse a small customer base.

  • Limit your Advertising Content1:16

    Limit advertising content to one article and avoid overloading readers, or they will be put off and your official account will be poorly regarded.

  • Keep Writing Great Content1:23

    Craft content that answers questions, solves problems, and evokes emotion with a unique perspective and a clear call to action, while ensuring structure, grammar, images, and inbound and outbound links.

  • Join Communities1:19

    Join unreached groups and communities in your industry to share articles and comments. Visit these online communities daily to listen and spot trending topics on social media.

  • Don’t Give Up0:52

    Develop resilience and perseverance in opening an official Weixin account by embracing failure as learning and taking action to try.

  • Make Your Content Useful1:09

    Make your content useful by delivering consistently good and attractive material to prevent unfollows; wheelchair users study shows useful content drives sharing (49%) more than interesting or emotionally touching content.

  • Make Your Content Useful(Cont.)1:13

    Make your content useful and provide services to drive traffic and grow your follower base, since value-added services fuel revenue more than ads.

  • New Content Trend - Video0:57

    Uncover the new content trend of video, as video content booms on social media and is reportedly twice as popular as articles, with higher costs than words and photos.

  • When to write on WeChat?1:10

    Learn to time WeChat posts for maximum engagement by posting when competition is lowest, typically Monday–Friday office hours and before 6 pm to reach more readers.

  • When to write on WeChat? (Cont.)0:36

    Post on Sunday morning to reduce competition. Increase your chance of catching readers' attention, boosting Weixin marketing results with practical techniques.

  • Why Find Free Content for Your Account?1:14

    Explore free content options for your Weixin account and how original content lets others share with an automatic link to your official account, creating a double win.

  • Use “Original content” articles1:31

    Learn to use original content articles on WeChat by sharing verified posts with official account approval. Copy and paste content to followers for low cost, high quality posts and exposure.

  • How to find good “Original content” articles ?1:31

    Learn how to find good original content articles using tools like NewRank and SoGo, which list popular industry accounts to locate viral marketing articles to share.

  • How to share Original Content?0:41

    Learn how to share original content using the official account control dashboard, featuring a content management search tool to create new articles and reach a wider audience.

  • How to share Original Content? (Cont.)0:40

    Learn how to share original content by continuing after opening the create new article page, place the cursor on the plus sign to reveal two options, then share an article.

  • How to share Original Content? (Cont.)0:40

    Share original content by continuing after you click the link icon; a search window opens to find articles and topics and include them as articles in your push notification.

  • A Summary of WeChat Content1:31

    Learn how WeChat content fits a user-based service ecosystem, post on weekends and early mornings, and reshare content from influencer accounts via CN and Soco dot com to grow followers.

  • How to attract more followers?1:42

    Learn how to attract more followers on your Weixin official account using pay-per-click, CPM, viral campaigns, and key opinion leader advertising.

  • Case study Luojisiwei (逻辑思维)1:15

    Explore the case study of Luojisiwei (逻辑思维) on Weixin marketing, showing how an official account grew to over five million followers and used audio messages to stand out.

  • Case study Luojisiwei (逻辑思维)0:57

    Analyze a case study on solving share issues in Weixin messages, using a keyword to trigger automatic replies via an official account and a related audio article shareable to moments.

  • Case study Luojisiwei (逻辑思维)1:22

    The Luojisiwei case study shows posting at low-competition times, like 6:30 a.m., yields the best results. Maintaining a consistent broadcast time builds reader habit and changing it risks losing followers.

  • Case study Luojisiwei (逻辑思维)1:07

    Explore the Luojisiwei case study to learn how logical thinking leverages shop functions on China’s largest shopping platform and a massive follower database to engage customers.

  • Case study Xiaoxiaobao Mama (小小包麻麻)1:01

    review the Xiaoxiaobao Mama case study to see how a large Chinese e-commerce account targets mothers with child care products, achieving over 2 million followers and 13 million yuan sales.

  • Case study Xiaoxiaobao Mama (小小包麻麻)1:10

    This case study shows how Xiaoxiaobao Mama uses limited edition flash sales at 7:30 am, previews of the next sale, and scarcity to drive sales in China's child care market.

  • Maximize your Official Account QR Code1:03

    Maximize your official account reach using a simple qr code to gain followers, and apply organic growth tips from successful accounts to build the first batch.

  • Maximize your Official Account QR Code1:10

    Maximize your official account by placing QR codes on flyers, brochures, websites, and front desk materials, aligning Facebook and Twitter mentions with industry-specific placements, such as restaurants.

  • Utilize Your Existing Resources1:03

    Learn to leverage your existing resources to grow your official account, illustrated by a Starbucks China case study using Twitter, membership programs, and media advertising across Chinese outlets.

  • Why should users scan your QR code?1:15

    Scan your QR code to follow the official account and unlock free items and discounts. The official account will push property updates that subscribers may want to receive.

  • Advertisement for your Official Account1:19

    Learn practical official account advertising strategies to attract potential followers across popular platforms, including bloggers, Chinese forums, Google, and Facebook, while weighing costs.

  • Broadcast Hot Topics1:35

    Craft hot topic articles with provocative questions to trigger quick opens and high reach on moments. Push these topics to followers to boost engagement on Weixin.

  • How to do branding in WeChat?1:14

    Branding in WeChat helps you promote your business in China by leveraging the platform's huge user base to gain followers and customers and stay competitive.

  • 1. Try to be as innovative as possible0:54

    Be as innovative as possible and explore partnerships, as hotels test future rooms through collaborations with Caesars Entertainment and ala networks.

  • 2. Put more effort in Quality Content1:32

    prioritize quality content on official and verified Weixin accounts, attracting followers by sharing high-quality media content including audio, video, photos, and text, and building a strong brand network.

  • 3. Develop customer loyalty activities1:54

    Develop customer loyalty activities by turning followers into members with membership cards and geolocation-based promotions, including VIP cards, discounts, and exchangeable coupons for in-store rewards.

  • 4. WeChat Websites1:40

    WeChat websites let brands create micro-sites via official accounts with no domain and bottom menus to boost follower interaction, as McDonald's demonstrates with audio content and a Big Mac contest.

Requirements

  • Basic smart phone and computer knowledge

Description

This course is meant to teach students the marketing strategy on how promote Weixin Official Account to increase the followers database, hence improve the Weixin marketing results. It is meant to teach students how to utilize Weixin for the Chinese community market of Singapore, China and Malaysia community market. 

For learners to capitalise on this, they must understand the steps in gaining as many quality followers as possible, while also being able to keep that audience engaged. To help, this course will provide Weixin marketing strategies that learners can try.

The sooner you establish your official account and begin to make traction, the more likely you will be to realising continued success in this vast market of opportunity.


Who this course is for:

  • Individuals
  • Property/insurance agents
  • Marketing executive
  • SMEs
  • MNCs
  • Government Agencies