Boost Weixin Marketing Results with Practical Techniques
What you'll learn
- Apply practical marketing tips to promote Weixin Official Account;
- Build a larger subscriber database
Requirements
- Basic smart phone and computer knowledge
Description
This course is meant to teach students the marketing strategy on how promote Weixin Official Account to increase the followers database, hence improve the Weixin marketing results. It is meant to teach students how to utilize Weixin for the Chinese community market of Singapore, China and Malaysia community market.
For learners to capitalise on this, they must understand the steps in gaining as many quality followers as possible, while also being able to keep that audience engaged. To help, this course will provide Weixin marketing strategies that learners can try.
The sooner you establish your official account and begin to make traction, the more likely you will be to realising continued success in this vast market of opportunity.
Who this course is for:
- Individuals
- Property/insurance agents
- Marketing executive
- SMEs
- MNCs
- Government Agencies
Course content
- Preview00:39
- Preview01:05
- Preview01:13
- Preview01:10
- Preview01:32
- Preview01:02
- Preview01:27
- Preview00:53
- Preview00:52
- Preview01:22
- 00:56Engage Your Followers Often
- 01:01Recommend Additional Reading
- 01:28Think About Visual Appeal of your Article
- 00:57Find the Best Time to Share on Moments
- 01:20Add a Personal Touch
- 00:46Use Humour
- 00:50Vary Your Content
- 01:28Develop a Campaign with Some Mystery
- 01:17Create a Fun Quiz
- 01:02Use Readers’ Comments as Content
- 00:58Use Chat History as Content
- 00:59Focus on Content that Engages Audience
- 01:03Associate with Celebrities
- 01:01Be Succinct in your WeChat Moment Posts
- 00:57Make Your Post Fun & Interactive
- 00:53Smart Use of Comment Box in Moments
- 01:00Pay Attention to Formatting
- 01:43Add Outbound Links in Article
- 00:35Smart Use of Photos to Create Impact
- 01:21Tell Personal Stories
- 01:14Share the Right Content at Right Time
- 01:14Remember First Impression Counts
- 00:56Know Who is Your Readers
- 00:48Prioritize what is Important
- 01:00Make it Easy for Your Readers
- 00:54Provide a Summary
- 00:56Make Use of Original Article Links
- 01:51Choose the Best App for Your WeChat Shop
- 01:40Having Patience is a Must-Have Virtue
- 01:16Pay Attention to Overall Visual Appearance
- 01:21Combine Hot Topic with Celebrity Mention
- 00:47Use Tables in Article
- 01:00Preview Article before Broadcasting
- 00:55Use of Colours to Create a Unique Style
- 00:51Use Different Styles of Writing for Advs
- 01:27Create & Promote Your Article QR Code
- 01:04Promote Your Personal WeChat Account
- 01:33Leverage Others’ Moments Content
- 00:55Leverage Popular Articles
- 00:55Acknowledge Original Author & Source
- 02:39Find New Sources for Content Ideas
- 01:06Promote on Weibo
- 01:25Be an Opportunist
- 01:08Push new accounts on Big account
- 01:07Be First on Any Contact List
- 01:13Do not Plagiarize
- 01:23Reinforce Your Official Account Brand
- 01:20Buy an Existing Official Account
- 01:26Learn from Other Accounts
- 01:14Get more devices for more Accounts
- 00:57Use Giveaway as Bait
- 01:31Use Influencer Marketing
- 00:56Share Head-Turning Screenshots
- 01:27Set up Article Directory & Auto-Reply
- 01:01KISS - Keep It Simple & Succinct
- 01:31Give Simple Directions
- 01:16Limit your Advertising Content
- 01:23Keep Writing Great Content
- 01:19Join Communities
- 00:52Don’t Give Up
- 01:09Make Your Content Useful
- 01:13Make Your Content Useful(Cont.)
- 00:57New Content Trend - Video
- 01:10When to write on WeChat?
- 00:36When to write on WeChat? (Cont.)
- 01:14Why Find Free Content for Your Account?
- 01:31Use “Original content” articles
- 01:31How to find good “Original content” articles ?
- 00:41How to share Original Content?
- 00:40How to share Original Content? (Cont.)
- 00:40How to share Original Content? (Cont.)
- 01:31A Summary of WeChat Content
- 01:42How to attract more followers?
- 01:15Case study Luojisiwei (逻辑思维)
- 00:57Case study Luojisiwei (逻辑思维)
- 01:22Case study Luojisiwei (逻辑思维)
- 01:07Case study Luojisiwei (逻辑思维)
- 01:01Case study Xiaoxiaobao Mama (小小包麻麻)
- 01:10Case study Xiaoxiaobao Mama (小小包麻麻)
- 01:03Maximize your Official Account QR Code
- 01:10Maximize your Official Account QR Code
- 01:03Utilize Your Existing Resources
- 01:15Why should users scan your QR code?
- 01:19Advertisement for your Official Account
- 01:35Broadcast Hot Topics
- 01:14How to do branding in WeChat?
- 00:541. Try to be as innovative as possible
- 01:322. Put more effort in Quality Content
- 01:543. Develop customer loyalty activities
- 01:404. WeChat Websites
Instructor
![WeMediaTech Pte. Ltd.](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.5 Instructor Rating
- 26 Reviews
- 573 Students
- 3 Courses
WeMediaTech Pte Ltd, incorporated in 2015, is the leading company in providing Weixin marketing solution and advanced multilingual platform.
We empower clients to leverage on our advanced features in our platform to maximize Weixin official account. Our clients include Individuals, Small Medium Enterprises, Multi-National Corporations and Government Agencies.
We wish to have a wonderful collaboration with you!