
Get an overview of the course, and download the interactive guide.
Learn what makes a message important in your organization.
Get the high level view of the steps involved.
Learn how to define your goal.
Apply the lesson with the interactive guide by completing the prompt 'after i deliver my message, i hope my audience will, blank,' and revise your goal until it is specific.
Learn how to assess your audience.
Learn how to create a draft of your message.
Draft your message with clarity and relevance by directly addressing the goal and audience, and by empathically addressing their feelings or concerns.
Learn how to revise your message.
Revise your message by reevaluating your goal and audience assessment, identify gaps in clarity and relevance, and apply the Step 4 checklist to refine your draft.
Define your goal, assess your audience, draft a clear message with simple language, be specific and brief, match tone, include a call to action, guided by logos, pathos, ethos.
Join Lucas James and his sidekick Bruce in the first of our series of courses on Influencing Skills.
About the course
This course offers simple, practical tips to help you communicate more effectively at work. Complete with a re-usable interactive guide, you'll be better equipped to deliver important messages and make a positive impact in your organization.
Practical approach
The course focuses on four key areas: the goal, the audience, the message, and the revision. We provide practical tools you can start using right away.
Interactive guide
Our re-usable interactive guide walks you through each step, allowing you to apply a real-world use case from start to finish.
Focused on results
Whether you're sharing news about business operations, strategic changes, or employee roles, this course will teach you how to create messages that get results.
This course examines four elements of communicating important messages: the goal, the audience, the message, and the revision. You’ve probably seen these topics discussed before and may be wondering what’s new or different about this. The goal of every module in this series is to give you actionable tools that you can put into practice TODAY. We won’t waste your time with a lot of exposition. There are plenty of places you can go to get that. We’ll try to present these concepts to you in the context of real-world experience, with real-world action items you can take to start improving your skills in these areas.