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Keep shoppingCommunicating change with impact
5 students
Communicating change with impact
A practical guide to making your change messages land, stick, and spark action
Created byToby Wragg
Last updated 3/2025
English
What you'll learn
- Explain the strategic importance of communication in change and why it’s a core change deliverable, not just a support function.
- Adopt a human-centred mindset for change comms by shifting from broadcasting to meaning-making, logic to emotion, and telling to co-creating.
- Identify and segment change audiences based on roles, needs, and impact level to ensure communication is relevant and resonant.
- Address both functional and emotional needs in your messaging to build trust and reduce resistance.
- Develop a clear, phased communication plan that aligns messages with audience, timing, channels, and senders for maximum impact.
- Craft communication that cuts through noise by using hooks, human tone, and scannable design that earns attention.
- Create emotionally engaging messages that connect with what people value, using empathy, tone, and storytelling.
- Structure communication using layered messaging to ensure clarity without overload, tailoring detail to different audience needs.
- Use visual tools and metaphors to simplify complex ideas and help people understand the change journey.
- Measure communication effectiveness using practical signals of visibility, understanding, and behaviour change — and adapt based on what you learn.
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Course content
6 sections • 15 lectures • 1h 6m total length
Requirements
- There are no formal prerequisites for this course. It’s designed to support a wide range of learners — whether you’re a full-time change practitioner or someone who finds themselves communicating change as part of your day job.
Description
Communicating Change with Impact is a practical, engaging course designed to help change practitioners craft messages that truly land.
Whether you’re leading Change efforts on a major transformation or supporting a small process shift, communication plays a central role in whether change succeeds — or falls flat. Yet too often, change comms are seen as an afterthought. They’re top-down, too technical, or just plain ignored.
This course flips that on its head.
You’ll learn how to create clear, human-centred communication that doesn’t just inform people — it moves them. That means messages that cut through the noise, resonate emotionally, build understanding, and drive real behaviour change.
Grounded in a five-phase model — Hear it, Feel it, Understand it, Do it, Live it — the course walks you through the full communication journey. You’ll explore how to build awareness, create emotional connection, support action, and sustain momentum, long after go-live.
Along the way, you’ll get practical tools you can use right away: comms plans, audience maps, message layering templates, and more. You’ll also see real-world examples of what works (and what doesn’t), and hear tips on how to keep your comms clear, focused, and human — even in complex environments.
This course is built for real life. No jargon. No fluff. Just smart, flexible approaches you can tailor to your context, no matter the size or scope of your change.
Who this course is for:
- This course is for anyone involved in communicating change — whether it’s your full-time role or just part of what you do. You’ll find it especially valuable if you are: A Change Manager or Project Manager who wants to engage people more effectively A Comms Partner supporting transformation or internal change initiatives A People Manager who needs to translate strategic change into meaningful team conversations A Change Champion, Super User or Business Lead playing an informal comms role on a change project A HR, L&D, or Operational Lead involved in rolling out new systems, ways of working, or behaviours You don’t need to be a comms expert — this course is about human, practical ways to connect with people during change.