Communicate for Business: Write, Email, Close the Loop
4.3 (3,076 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
12,813 students enrolled

Communicate for Business: Write, Email, Close the Loop

Write clearly & concisely in email and all business contexts, then design a communication plan to make sure it sticks.
4.3 (3,076 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
12,813 students enrolled
Created by Eleventure Team
Last updated 10/2017
English
English [Auto]
Current price: $13.99 Original price: $19.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1 hour on-demand video
  • 15 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Choose words for their precision and ability to engage your target audience
  • Focus on your message to determine grammatical choices.
  • Tailor your emails based on your purpose and recipient.
  • Create a plan that supports your change initiative.
Requirements
  • You will need internet access. Google Chrome, Internet Explorer or Safari and preferred browsers to open links to interactive lessons.
  • You will need Adobe Acrobat to download PDFs.
Description

Clear communication isn't always as easy as it sounds. This course will help you express your ideas in traditional genres as well as digitally. You'll also learn how to communicate to create lasting change in your organization: successfully engage the people who have to respond to the initiative.

Course 1: Write for Business & To Be Understood

Write for your busy readers by following best practices to craft clear & concise documents.

  • Hit the Right tone
  • Choose the Best Words
  • Organize for Understanding

Course 2: Write Effective emails

Your email messages say more than you think; write your way to the top with effective emails.

  • Construct your Communication
  • Protect Your Image
  • Correct Common Errors

Course 3: Close the Communication Loop

Design a communication plan that makes sure your change initiative gets put into action.

  • Conduct a Needs Analysis
  • Design Your Communications Strategy
  • Craft Your Content
  • Engage Others

Developed by instructors who write professionally, this three course bundle covers everything from practical tips for pesky grammar rules to guidelines for connecting with your audience. Each component is designed to be completed in short time allotments, or all at once, to suit your schedule. It will take approximately 1 hour to complete the entire bundle.

Who this course is for:
  • Unsure of yourself when it comes to writing? This course is for you! It’s got lots of practical advice and common sense that will put you at ease.
  • Confident in your verbal skills but new to the requirements of business writing? Learn how to adapt what you already know for business.
  • Leaders responsible for change management and looking for communication strategies to make sure the change sticks.
Course content
Expand all 36 lectures 01:06:22
+ Course 1 - Write for Business & To Be Understood
1 lecture 02:05

Worried about all of those pesky grammar rules? Put them in the context of the larger goal, clear communication & the task of writing changes from burden to opportunity.

Preview 02:05
+ Hit the Right Tone
2 lectures 02:51

Different tones are required for different situations. Articulate what you want your writing to accomplish & arrange your information to emphasize these goals & set the proper tone.

Preview 02:51

Here's a workplace scenario to try out. How would you revise this communication for tone?

Extra Practice - Revise for Tone
1 page
+ Choose the Best Words
2 lectures 04:58

The English language has more than 1 million words so, how do you choose? Use the 3 S's of word choice to help you craft your content.

Preview 04:58

One way to make sure communication happens is to think like your reader. Take a look at these examples & select the options you would use to communicate effectively.

Think Like a Reader
1 page
+ Organize for Understanding
3 lectures 04:24

Your job is to make it easy for your reader to understand your message. Follow these guidelines to put your words & phrases in the best order to make your meaning clear.

Keep It Ordered
02:02

Punctuation is another way to organize for understanding. Use these simple strategies to make sure punctuation helps clarify meaning.

Clarify with Punctuation
02:22

Some types of punctuation create more anxiety than others. Follow Suzannah Windsor Freeman's tips to stop thinking about the rules & start thinking about what you know.

Apply it All - Use Common Sense
1 page
+ Put It to Work
2 lectures 01:22

Consider this final piece of advice on choosing the best register for your audience so that you can effectively write for business & be understood.

1 More Thing about Writing for Business
01:22

Use the tips & tools in this printable PDF to help you write for business & be understood.

SUMMARY: Tips & Tools to Write for Business & Be Understood
2 pages

Assess your readiness to write for business & be understood. You need 80% to pass.

Write for Business & To Be Understood
4 questions
+ Course 2 - Write Effective Emails
2 lectures 01:11

In today's world, social & business lines get blurred and it can be easy to miscommunicate. Learn how to communicate effectively & professionally in the digital world.

Craft Professional Communications
01:11

Practice your knowledge of which expressions are casual, semi-formal & formal & think about the messages these expressions send.

Determine the Message
1 page
+ Construct Your Communication
2 lectures 03:30

To write effectively & prevent miscommunication, you need to start with a plan. Explore these 3 steps to make a good impression.

Preview 03:30

It's better to be over-prepared when it comes to communication. Dive in with Jacqueline Whitmore to expand your knowledge of the do's and don'ts of email & gain further knowledge on what to consider before pressing “send.”

REVIEW - Before You Press "Send"
1 page
+ Protect Your Image
2 lectures 02:14

There are several instances where it's best to avoid email conversations. Learn about a few situations where you might want to think twice before using your business email account for correspondence.

Skip the Email
02:14

Digital correspondence can induce an “out of sight, out of mind” way of thinking about real-life situations. Consider the following emails & the consequences that follow.

Think about Consequences
1 page
+ Correct Common Errors
2 lectures 01:58

Punctuation, correct words & usage are all details we sometimes let slip. Fine-tune your writing skills here with examples of the small stuff to consider so your reader will focus on the big stuff.

Remember the Details
01:58

Your ultimate goal is clear writing which improves reader comprehension. Dive deeper with the Writing Center at the University of Wisconsin to refresh your grammar knowledge.

Enhance Clarity
1 page
+ Put It to Work
2 lectures 00:55

Consider this final piece of advice about effective communication on social media, too.

1 More Thing about Writing Emails
00:55

Use the tips & tools in this printable PDF to help you write effective emails.

SUMMARY: Tips & Tools to Write Effective Emails
2 pages

Assess your readiness to write effective emails. You need 80% to pass.

Write Effective Emails
5 questions