Commercial Skills for Product People

To be a great product manager, you need to have deep knowledge of your business, market and industry.

This course will teach you the business, finance and strategy skills critical to identifying, evaluating and executing on opportunities to build and grow products and businesses.

What superpowers will this course give you?

By the end of this course you will be able to develop a deeper knowledge of your business, so you can build products that are valuable for your customers and the business.

• Evaluate and compare businesses quickly. You will find yourself subconsciously reverse-engineering the business model of every business you see. Within your own business you will have a deeper understanding of profitability, margins and unit economics.

• Build revenue models. You will find yourself thinking in terms of assumptions and revenue drivers. You will be able to identify the key factors that impact revenue and learn how to model future revenue.

• Map out cost structures. You will find yourself breaking down costs into categories. You will be able to identify key components that drive costs, and build a cost structure from scratch.

• Identify opportunities and evaluate trade-offs. You will find yourself seeing opportunities to grow revenue and cut costs everywhere. The frameworks we give you will help you decide how to prioritise actions and evaluate trade-offs.

• Build and communicate business proposals. You will find yourself speaking the language of leadership, finance and investors. Next time you propose a business case you will have the thinking and communication skills to persuade stakeholders.