VoicED is a one-of-a-kind academy founded by a trained educator with years of experience in education and college prep in the San Francisco Bay Area. Founder and CEO, Ava Mariya Gencheva, wanted to create a different kind of college admissions counseling and college prep environment, one that focuses on the whole person and provides supportive and encouraging coaching that empowers students to realize and harness their strengths and gifts. Before founding VoicED, Ms. Gencheva served for more than a decade as a Program Director and a curriculum development expert at several private elite schools in the Bay Area. She studied law at New York University School of Law, and before that, education, culminating in B.S. in Education.