Modern Deliverability for Cold Email
4.3 (106 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
543 students enrolled

Modern Deliverability for Cold Email

Everything you need to know to consistently get over 60% open rates for cold email in 2020.
4.3 (106 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
543 students enrolled
Last updated 7/2019
English
English [Auto-generated]
Current price: $129.99 Original price: $199.99 Discount: 35% off
21 hours left at this price!
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This course includes
  • 2 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • How to avoid today's AI spam filters and inbox automated cold emails in less than 30 days.
  • Simple hacks for getting 60% open rates for all of your cold emails even if you suck at writing subject-lines.
  • Why most salespeople are heading for "GMAIL Jail" before they send their first cold email.
  • The #1 most effective method for reducing your spam complaints. (Hint: V-A-L-U-E)
  • Why smart cold emailers have stopped using the most popular email client on earth. (Yes, the same one you're using right now!)
Requirements
  • Have a product or service to sell.
  • Be willing to do the action-steps we've outlined in the simple walkthrough videos.
Description

If you’re selling b2b, cold email could be your most effective channel for generating leads…

...Unless your emails end up in the spam folder.

Because if you’re not inboxing, it doesn’t matter if you have a perfectly written email or the greatest list of all time.

If your message doesn’t reach your prospects inbox, You won’t get a single reply.

That’s why, when it comes to cold email, Deliverability has always been King.

But up until now, it’s been fairly easy to get a decent cold email in a prospect’s inbox. That’s why most sales people and even courses haven’t given deliverability much attention.

Fast-forward to today, and the birth of AI-powered spam filters are changing everything for outbound sales teams. In fact, if your cold email results have slowed down lately, it’s probably because of these new “smart” filters.

Fortunately, legitimate sales teams can still use cold email to generate hundreds of qualified leads each month.

You just have to learn a few tricks that my co-instructor (Jeremy from QuickMail) and I picked up after analyzing millions of cold emails.

For the last 5 years, Jeremy's been running QuickMail to help automate millions of cold email campaigns. So when we needed answers on how to get past modern spam filters, we turned to the data.

After running deliverability tests on multiple email accounts, we identified a new “checklist” that every cold e-mailer must follow if they want their messages delivered today.

From buying the right cold email domain to properly monitoring your deliverability, we’ll guide you step-by-step throughout the entire process. And the best part: No technical background required.

So if you’re ready to get more replies while everyone else struggles to keep their emails out of the spam folder, sign up today and we’ll see you there.

Who this course is for:
  • Anyone who needs cold emails to land in their prospect's inbox .
  • Sales teams and entrepreneurs who are frustrated that their prospects aren't replying to their cold emails.
Course content
Expand all 81 lectures 02:01:55
+ The "Setup" for Best Deliverability
22 lectures 24:49
Overview
00:46
Tools of the Trade
01:21
Cold email domains
00:21
Domain examples
00:55
John's story
02:57
Domain extensions?
00:37
Inboxing data: domain extensions
03:06
Email Provider
00:38
Gmail Vs Outlook
00:56
Email Provider: Stats
01:27
Gmail
01:22
Outlook
01:32
Outlook + .Com
00:32
Why get a domain now? Part:1
00:56
Why get a domain now? Part:2
00:27
Progress
00:26
Email Sender
00:21
Email sender benefits
02:23
When to use a sender?
00:51
Email Automation
00:42
Why automate?
01:23
Automation drawbacks
00:50
+ Setup: Walkthrough Videos
10 lectures 24:59
Get a domain or two
01:22
Buying a domain: part 1
01:16
Buying a domain: part 2
00:45
Buying a domain: part 3
03:53
Buying a domain: part 4
02:01
Redirect your cold email domain
00:58

Here's a step by step video that shows everything you need to redirect your cold email domain. (That way, if a prospect goes to your cold email domain, they will land on your correct business page.)

Redirect: Walkthrough
02:23

Here's a step by step video that shows how to add an SPF record so you improve your deliverability and get more opens.

Setup SPF
01:30

Here's a step by step video that shows how to add a DKIM record so you improve your deliverability and get more opens.

Setup DKIM
04:08

Need to set up a new outlook inbox? Here's how.

Setup Outlook
06:43
+ Sender Reputation
12 lectures 16:54
Sender reputation overview
00:49
Mindset
01:33
Anatomy of a cold email inbox
02:13
Anatomy of a new email inbox
02:33
Warming-up your inbox
00:28
How to properly "warm-up"
02:03
Warm-up templates
02:12
Email volume?
00:41
How to avoid bounces
00:47
Verification services
01:08
3 verification states
00:59
Don't get flagged!
01:28
+ Email Content
7 lectures 11:32
Overview
00:15
Content matters
00:28
Adding value
04:20
Variety
02:21
Personalization
00:53
Spam keywords
01:30
Content tips & takeaways
01:45
+ Deliverability Testing
6 lectures 08:01
Testing overview
00:26
Mail-tester.com part 1
00:35
Mail-tester.com part 2
01:37
Mail-tester.com part 3
01:56
MXtoolbox.com
02:02
Checklist
01:25
+ Deliverability Monitoring
9 lectures 09:46
Overview
00:30
Don't do this...
00:17
Open rate tracking
01:41
Open tracking advice
01:02
"Real" deliverability check
00:53
GlockApps
00:58
GlockApps part 2
00:45
Deliverability report
00:47
Troubleshooting
02:53