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30-Day Money-Back Guarantee

This course includes:

  • 2 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
Business Sales Cold Email

Modern Deliverability for Cold Email

Everything you need to know to consistently get over 60% open rates for cold email in 2020.
Rating: 3.6 out of 53.6 (167 ratings)
738 students
Created by Jack Reamer, Jeremy Chatelaine
Last updated 7/2019
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • How to avoid today's AI spam filters and inbox automated cold emails in less than 30 days.
  • Simple hacks for getting 60% open rates for all of your cold emails even if you suck at writing subject-lines.
  • Why most salespeople are heading for "GMAIL Jail" before they send their first cold email.
  • The #1 most effective method for reducing your spam complaints. (Hint: V-A-L-U-E)
  • Why smart cold emailers have stopped using the most popular email client on earth. (Yes, the same one you're using right now!)
Curated for the Udemy for Business collection

Requirements

  • Have a product or service to sell.
  • Be willing to do the action-steps we've outlined in the simple walkthrough videos.

Description

If you’re selling b2b, cold email could be your most effective channel for generating leads…

...Unless your emails end up in the spam folder.

Because if you’re not inboxing, it doesn’t matter if you have a perfectly written email or the greatest list of all time.

If your message doesn’t reach your prospects inbox, You won’t get a single reply.

That’s why, when it comes to cold email, Deliverability has always been King.

But up until now, it’s been fairly easy to get a decent cold email in a prospect’s inbox. That’s why most sales people and even courses haven’t given deliverability much attention.

Fast-forward to today, and the birth of AI-powered spam filters are changing everything for outbound sales teams. In fact, if your cold email results have slowed down lately, it’s probably because of these new “smart” filters.

Fortunately, legitimate sales teams can still use cold email to generate hundreds of qualified leads each month.

You just have to learn a few tricks that my co-instructor (Jeremy from QuickMail) and I picked up after analyzing millions of cold emails.

For the last 5 years, Jeremy's been running QuickMail to help automate millions of cold email campaigns. So when we needed answers on how to get past modern spam filters, we turned to the data.

After running deliverability tests on multiple email accounts, we identified a new “checklist” that every cold e-mailer must follow if they want their messages delivered today.

From buying the right cold email domain to properly monitoring your deliverability, we’ll guide you step-by-step throughout the entire process. And the best part: No technical background required.

So if you’re ready to get more replies while everyone else struggles to keep their emails out of the spam folder, sign up today and we’ll see you there.

Who this course is for:

  • Anyone who needs cold emails to land in their prospect's inbox .
  • Sales teams and entrepreneurs who are frustrated that their prospects aren't replying to their cold emails.

Course content

12 sections • 81 lectures • 2h 1m total length

  • Preview02:29
  • Preview01:29

  • Preview00:35
  • Preview00:29

  • Preview00:35
  • Preview00:53
  • Preview00:31
  • Preview01:28

  • Preview00:11
  • Preview03:16
  • Preview01:10
  • Why this matters
    02:24
  • Old vs New
    04:06

  • Overview
    00:46
  • Tools of the Trade
    01:21
  • Cold email domains
    00:21
  • Domain examples
    00:55
  • John's story
    02:57
  • Domain extensions?
    00:37
  • Inboxing data: domain extensions
    03:06
  • Email Provider
    00:38
  • Gmail Vs Outlook
    00:56
  • Email Provider: Stats
    01:27
  • Gmail
    01:22
  • Outlook
    01:32
  • Outlook + .Com
    00:32
  • Why get a domain now? Part:1
    00:56
  • Why get a domain now? Part:2
    00:27
  • Progress
    00:26
  • Email Sender
    00:21
  • Email sender benefits
    02:23
  • When to use a sender?
    00:51
  • Email Automation
    00:42
  • Why automate?
    01:23
  • Automation drawbacks
    00:50

  • Get a domain or two
    01:22
  • Buying a domain: part 1
    01:16
  • Buying a domain: part 2
    00:45
  • Buying a domain: part 3
    03:53
  • Buying a domain: part 4
    02:01
  • Redirect your cold email domain
    00:58
  • Redirect: Walkthrough
    02:23
  • Setup SPF
    01:30
  • Setup DKIM
    04:08
  • Setup Outlook
    06:43

  • Sender reputation overview
    00:49
  • Mindset
    01:33
  • Anatomy of a cold email inbox
    02:13
  • Anatomy of a new email inbox
    02:33
  • Warming-up your inbox
    00:28
  • How to properly "warm-up"
    02:03
  • Warm-up templates
    02:12
  • Email volume?
    00:41
  • How to avoid bounces
    00:47
  • Verification services
    01:08
  • 3 verification states
    00:59
  • Don't get flagged!
    01:28

  • Overview
    00:15
  • Content matters
    00:28
  • Adding value
    04:20
  • Variety
    02:21
  • Personalization
    00:53
  • Spam keywords
    01:30
  • Content tips & takeaways
    01:45

  • Testing overview
    00:26
  • Mail-tester.com part 1
    00:35
  • Mail-tester.com part 2
    01:37
  • Mail-tester.com part 3
    01:56
  • MXtoolbox.com
    02:02
  • Checklist
    01:25

  • Overview
    00:30
  • Don't do this...
    00:17
  • Open rate tracking
    01:41
  • Open tracking advice
    01:02
  • "Real" deliverability check
    00:53
  • GlockApps
    00:58
  • GlockApps part 2
    00:45
  • Deliverability report
    00:47
  • Troubleshooting
    02:53

Instructors

Jack Reamer
Cold Email Guy @ EmailsThatSell.com
Jack Reamer
  • 3.6 Instructor Rating
  • 167 Reviews
  • 738 Students
  • 1 Course

Hi! I'm Jack, and I help businesses turn strangers into warm leads using Cold Email.

I co-host the "5-star" Cold Email Outreach podcast with my friend Jeremy from Quickmail.

My agency, EmailsThatSell, has generated tens of thousands of b2b leads for fortune 500 companies, "unicorn" start-ups and SMB's around the world.

Want to know what's working with cold email today? Try out a course today and start getting your dream prospects to reply.

Jeremy Chatelaine
Founder of QuickMail.io
Jeremy Chatelaine
  • 3.6 Instructor Rating
  • 167 Reviews
  • 738 Students
  • 1 Course

I founded QuickMail, a cold email automation software, in 2015 after 16 years in product development (10 years in Video Games and 6 years in Finance). Shortly after, I published a book on cold email called "Grow your business with cold emails". I regularly speak at many international events about entrepreneurship and cold outreach. And finally, I co-host a 5-star rated Podcast since 2017 on itune about Cold Email Outreach.

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