Cold Calling: A New Approach

Name: Cold Calling: A New Approach
Rating: 3.9 (471 reviews)

Cold calling leads to failure, fatigue, and more failure - it's time to adopt a new strategy. Start with this course.

Last updated 11/2012

English

What you'll learn

Know the difference between the "old" cold call, and why it doesn't work, and the "new" cold call, and how it can work for you.

1 section • 6 lectures • 47m total length

The New Cold Call4:04
It's a combination of the Old Cold Call made smarter - and you, the salesperson, doing a little more work on the front end so you don't get thrown out on your rear end.
Make Fewer Calls. Make More Sales.7:05
Cold calling hurts your image. It is the top reason salespeople quit their jobs.
You can make fewer calls, and make more sales, if you use The New Cold Call.
Go From LinkedIn To Link9:27
Start studying Social Media, because that is the new cold call.

As you become proficient in the New Cold Cal, you will learn how to go from LinkedIn to the Link.
Where's Your Creativity?10:22
Definition of creativity: having a bunch of fun.
Do things that are out of the ordinary to engage and connect.
Research, Value, and Outcome8:32
Before the call, your job is to research your prospect. During the call, your job isn't to close the prospect, but to spark a relationship. After the call, your job is to strengthen the link you made during the call.
Act Professionally. Talk Friendly.8:19
For years people tell me, "Jeffrey, I have to be professional." No you don't! You have to be friendly.

The way that salespeople used to do Cold Calling does not work anymore.

Social Media has killed the cold call.

You need a new approach. In this “Cold Calling Tips & Techniques” webinar, we will show you:

Take this Cold Calling Tips & Techniques course and learn how to win a sale.