
Introduce cognitive psychology and memory concepts through an introductory look at the company context and its work.
Discover how cognitive psychology analyzes how we perceive, remember, attend, think, solve problems, and communicate, with roots in structuralism and functionalism and applications across education, healthcare, technology, and business.
Explore memory processes—encoding, storage, and retrieval—with semantic, visual, and acoustic encoding, retrieval and contextual cues, and factors like interference, decay, and emotional state that affect forgetting.
Explore memory encoding mechanisms, including visual, acoustic, and semantic encoding, levels of processing, encoding strategies, and the neurobiological basis with hippocampus, prefrontal cortex, and amygdala.
Explore memory distortions and false memories, highlighting misattribution, suggestibility, bias, recall, and fabrication, and examine factors, emotional content, case studies, and real-world implications.
Explore how emotion directs attention and arousal to enhance memory encoding and consolidation, via the amygdala-hippocampus system, and note potential distortions like false memories in emotional recall.
Explore flashbulb memories and their connection to trauma, focusing on vivid, emotionally charged autobiographical recollections and how arousal and rehearsal shape memory consolidation.
Chunking groups information into meaningful units to reduce cognitive load and improve memory retention, comprehension, and processing speed. Organizing information with outlining and mind mapping enhances study and learning efficiency.
Leverage environmental cues to boost memory retrieval through contextual memory enhancements. Reinstate encoding contexts and use context reinstatement, environmental manipulation, and mental imagery to improve recall.
Explore how adolescence transforms memory formation through brain changes in the prefrontal cortex and hippocampus, hormonal influences, and social factors, and apply mnemonic devices and active learning in classroom settings.
Explore the causes, symptoms, and impact of amnesia and memory disorders on daily functioning. Examine retrograde and anterograde amnesia, their effects on episodic and semantic memory, and treatment approaches.
Explore how social memory construction shapes collective memory, culture-driven narratives, and conformity-driven recall to form group identity, cohesion, and resilience across generations.
Explore memory rehabilitation techniques for witnesses, including the cognitive interview, context reinstatement, narrative elaboration, and cognitive strategies, to boost eyewitness accuracy and reliability in legal proceedings.
Memory is one of the core pillars of human cognition, intricately influencing how we perceive, interpret, and respond to the world around us. This course offers a deep and structured dive into the science of memory, empowering learners with an understanding of cognitive psychology and its real-world impact.
The journey begins with an introduction to cognitive psychology—unpacking its significance in decoding mental processes and setting the stage for memory exploration. From foundational memory theories to modern models, students will discover how the brain encodes, stores, and retrieves information. Concepts such as the Multi-Store Model and Working Memory Model are critically examined to illuminate their relevance to both daily functioning and long-term cognitive health.
Throughout the course, learners will investigate how emotional influences, cognitive biases, and social dynamics affect memory accuracy. Using case studies and engaging activities, students will uncover how suggestion and group behavior shape memory recall—especially within high-stakes situations like eyewitness testimony.
Special focus is placed on lifespan development, examining how memory evolves from childhood to senior years, and the shifts in cognitive capacity that accompany each stage. The course also delves into the pivotal role memory plays in legal contexts, including its influence on decision-making and justice outcomes.
Finally, students will explore memory-related disorders such as Alzheimer’s, amnesia, and traumatic brain injury, and discover strategies for rehabilitation and cognitive support.
Ideal for aspiring professionals in psychology, law, education, and healthcare, this course equips learners with foundational knowledge and applicable insights into memory’s profound role in shaping human experience.