
Introduce cognitive psychology and memory concepts through an introductory look at the company context and its work.
Discover how cognitive psychology analyzes how we perceive, remember, attend, think, solve problems, and communicate, with roots in structuralism and functionalism and applications across education, healthcare, technology, and business.
Explore memory processes—encoding, storage, and retrieval—with semantic, visual, and acoustic encoding, retrieval and contextual cues, and factors like interference, decay, and emotional state that affect forgetting.
Explore memory encoding mechanisms, including visual, acoustic, and semantic encoding, levels of processing, encoding strategies, and the neurobiological basis with hippocampus, prefrontal cortex, and amygdala.
Explore sensory memory (iconic and echoic), working memory, and long-term memory—explicit (episodic and semantic) and implicit (procedural)—and how encoding, storage, and retrieval shape cognition.
Explore retrieval strategies in cognitive psychology, including recognition vs recall, mnemonics, and retrieval practice. Understand context dependent memory, tip of the tongue phenomenon, and serial position effect.
Explore why forgetting and memory loss occur, including decay, interference, retrieval failure, and theories like trace decay theory and interference theory, plus causes and prevention strategies.
Explore the multi-store model of memory by Atkinson and Shiffrin, detailing sensory memory, short-term memory, and long-term memory, plus encoding, retrieval, and practical educational applications.
Explore the working memory model, with the central executive, phonological loop, and visuospatial sketchpad, and how verbal and visual-spatial info are temporarily stored and manipulated.
Explore alternative models of memory beyond the multi-store model and working memory model. Investigate levels of processing, PDP model, schema theory, and constructive memory framework shaping encoding, storage, and retrieval.
Explore memory distortions and false memories, highlighting misattribution, suggestibility, bias, recall, and fabrication, and examine factors, emotional content, case studies, and real-world implications.
Explore how emotion directs attention and arousal to enhance memory encoding and consolidation, via the amygdala-hippocampus system, and note potential distortions like false memories in emotional recall.
Explore how emotions shape encoding, storage, and retrieval of memories, highlighting amygdala involvement, flashbulb memories, and the impact of emotion regulation strategies like reappraisal and suppression.
Explore flashbulb memories and their connection to trauma, focusing on vivid, emotionally charged autobiographical recollections and how arousal and rehearsal shape memory consolidation.
Explore mnemonics and memory aids, including acronyms, acrostics, visual imagery, and the method of loci, to boost retention and recall. Use them in education, healthcare, and daily life.
Chunking groups information into meaningful units to reduce cognitive load and improve memory retention, comprehension, and processing speed. Organizing information with outlining and mind mapping enhances study and learning efficiency.
Leverage environmental cues to boost memory retrieval through contextual memory enhancements. Reinstate encoding contexts and use context reinstatement, environmental manipulation, and mental imagery to improve recall.
Explore how memory develops in childhood, from infancy to preschool, including recognition, episodic, semantic, and procedural memory, and the role of play and environment in shaping cognitive development.
Explore how adolescence transforms memory formation through brain changes in the prefrontal cortex and hippocampus, hormonal influences, and social factors, and apply mnemonic devices and active learning in classroom settings.
Trace memory changes from childhood development of working and long-term memory, through adolescence and adulthood, to older age with declines in episodic memory and working memory.
Explore the causes, symptoms, and impact of amnesia and memory disorders on daily functioning. Examine retrograde and anterograde amnesia, their effects on episodic and semantic memory, and treatment approaches.
Explore how traumatic brain injury causes memory impairment and cognitive deficits, including short-term, long-term, and prospective memory, and examine recovery factors and rehabilitation strategies.
Explore how social memory construction shapes collective memory, culture-driven narratives, and conformity-driven recall to form group identity, cohesion, and resilience across generations.
Explore how culture shapes memory processes, encoding, and recall through beliefs, values, and practices. Collectivist cultures emphasize group memory and oral storytelling, while language and script influence memory strategies.
Explore group memory dynamics within social contexts, including collective recall, social identity influences, and the formation of shared memories that shape cohesion and memory distortions.
Explore memory rehabilitation techniques for witnesses, including the cognitive interview, context reinstatement, narrative elaboration, and cognitive strategies, to boost eyewitness accuracy and reliability in legal proceedings.
Memory is one of the core pillars of human cognition, intricately influencing how we perceive, interpret, and respond to the world around us. This course offers a deep and structured dive into the science of memory, empowering learners with an understanding of cognitive psychology and its real-world impact.
The journey begins with an introduction to cognitive psychology—unpacking its significance in decoding mental processes and setting the stage for memory exploration. From foundational memory theories to modern models, students will discover how the brain encodes, stores, and retrieves information. Concepts such as the Multi-Store Model and Working Memory Model are critically examined to illuminate their relevance to both daily functioning and long-term cognitive health.
Throughout the course, learners will investigate how emotional influences, cognitive biases, and social dynamics affect memory accuracy. Using case studies and engaging activities, students will uncover how suggestion and group behavior shape memory recall—especially within high-stakes situations like eyewitness testimony.
Special focus is placed on lifespan development, examining how memory evolves from childhood to senior years, and the shifts in cognitive capacity that accompany each stage. The course also delves into the pivotal role memory plays in legal contexts, including its influence on decision-making and justice outcomes.
Finally, students will explore memory-related disorders such as Alzheimer’s, amnesia, and traumatic brain injury, and discover strategies for rehabilitation and cognitive support.
Ideal for aspiring professionals in psychology, law, education, and healthcare, this course equips learners with foundational knowledge and applicable insights into memory’s profound role in shaping human experience.