Cofounding The Right Way
4.7 (19 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
8,119 students enrolled

Cofounding The Right Way

A practical guide to forming business partnerships that will make you far more successful together.
4.7 (19 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
8,119 students enrolled
Created by Bobby Mason
Last updated 4/2020
English [Auto]
Current price: $16.99 Original price: $24.99 Discount: 32% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 3 hours on-demand video
  • 20 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Learn how to find the perfect cofounding team that meets your qualifiers
  • Learn how to analyze and pick cofounders that fill your company gaps
  • Use a proven strategy to document the essential requirements to avoid cofounder confrontation
  • Use a systematic approach to dividing up company equity
  • Use custom built calculators to arrive at fair equity splits
  • Learn how to use milestones and vesting to protect yourself from a "bad cofounder" relationship
  • Understand the three different frameworks for splitting equity
  • Learn about and access a "Cofounders' Collaboration Agreement" to protect your interest in the company
  • Use resources to help you negotiate and fix future cofounder problems
  • Be willing to protect yourself from a poor cofounder relationship
  • You have an open mind and the willingness to build a REAL cofounder relationship
  • Be willing to avoid cofounder conflict at all costs!

You've figured out the most brilliant idea!

So you grab your best friend and your brother to start the company together.

In your excitement to get started, you and your two cofounders fail to do your due diligence by learning more about each others expertise, motivations, and resources-- and to make matters worse, you scurry along and divide your equity into even thirds. After all, this is the most obvious thing to do because you all love each other and you want to make sure everyone is treated fairly...

Two months later, the company is booming, but there's one small problem... you realize your best friend has barely touched the project since you started. To make matters worse, when you bring up the issue, your best friend informs you that he will be leaving the company and deserves to keep his 1/3 share in the venture.

Now you and your brother are essentially doing all the work, while your best friend gets paid an equal share of the profits. Still excited about jumping into a partnership without learning the basics of forming a strong cofounder relationship? Maybe you are still excited to jump in without learning more... but I can guarantee you that some day you won't be happy about it.


I hear the above statement all the time, and yet... two-thirds of startups end up failing because of disagreements between founders. Because founding isn't as simple as drawing up an agreement and shaking hands over it. In fact, there are eight steps required to build a cofounding team that will win the entrepreneurial game.

1. Identifying what you need in a cofounder.

2. Preselecting your cofounder through a series of interviews.

3. Assigning the proper roles and responsibilities to your cofounder.

4. Taking regular, weekly/monthly "Cofounder Dates."

5. Splitting equity the RIGHT way.

6. Creating an air-tight Founders' Collaboration Agreement for protection.

7. Negotiating and learning from cofounder conflict.

8. Fixing cofounder mistakes to avoid startup fatality.

This course will teach you EVERYTHING you need to know prior to jumping into the world of entrepreneurship with a cofounder! Don't go into a founder relationship blind... use the experiences of people who have done it countless times and follow a proven roadmap to improve your chances of cofounder success.

Also, I'm so confident that the Educating Entrepreneurs courses will work for YOU and help YOU grow as an entrepreneur, I'll offer a money back guarantee.


If this course doesn't help you improve your chances of succeeding as an entrepreneur, then I will give you a full refund.

Now, if you're ready to start changing the world by building the company of your dreams with a cofounder by your side, I'll see you in the first lesson!


Who this course is for:
  • new business owners
  • entrepreneurs
  • cofounders
  • startup founders
  • business partners
Course content
Expand all 14 lectures 03:02:20
+ Introduction
1 lecture 13:42

Do you have what it takes to be a solo entrepreneur or should you be finding a cofounder?

Preview 13:42
+ Know What You Are Looking For In A Partner
1 lecture 28:55

Determine what you want in a cofounder and don't settle for less.

Know What You Are Looking For In A Partner
+ Preselect Your Cofounder
1 lecture 15:06

Learn the essential requirements you and your cofounder NEED to survive.

Preselect Your Cofounder
+ Getting Serious
2 lectures 23:34

Figure out what titles and roles each cofounder should have. Also, discover the common traps tied to your cofounder roles and responsibilities.

Getting Serious - Roles & Responsibilities

Learn to use the RACI Matrix to assign roles, responsibilities, and set expectations amongst cofounders from the outset.

Getting Serious - RACI Matrix
+ Cofounder Dating
1 lecture 10:48

"You marry your business partner," so learn how to take them on the proper date.

It's Time For A Break To Date
+ Equity Splits
3 lectures 39:55

The most common issues that occur during an equity split.

Equity Splits

Use a custom built equity calculator to arrive at a fair equity split.

Equity Allocation - Unequal Equity Split

Learn about a brand new equity splitting method that works great for bootstrapped companies.

Equity Allocation - Dynamic Equity Split
+ Founders' Collaboration Agreement
2 lectures 21:31

This is the most serious step in the entire cofounding process... learn how to make a Founders' Collaboration Agreement the right way.

Introduction To A Founders' Collaboration Agreement

Create a Founders' Collaboration Agreement to protect yourself from cofounder conflict.

Founders' Collaboration Agreement
+ There Will Be Trouble In Paradise
2 lectures 25:50

If you can't resolve cofounder conflict internally, learn how to use third-party help.

Cofounders Will Fight

These are the seven major mistakes cofounders make that lead to company ruin.

Cofounder Mistakes Aren't Fatal