Coaches Who Get Clients
What you'll learn
- How to design your Signature Branded Coaching Program or Service from Idea to Your First Client as a Life Coach
- How to visualise and design your ideal working day
- How to identify your business values
- How to perform research on your target/niche market
- How to create 'Ideal Client Profiles'
- How to find your potential audience
- How to create a 'Customer Experience Strategy'
- How to write a 'User Story'
- How to write a 'Business Plan'
- How to write your 'Program Outline'
- How to test your 'Customer Experience'
- How to choose your Logo, Fonts & Colors
- How to create a graphics library
- How to create a social media strategy
- How to create a social media channel plan
- How to create distinct marketing phases
- The importance of video content
- How to brand videos, create scripts, watermarks, thumbnails
- Pre-recorded vs. Live video marketing
- Video length research
- Get confident / get over yourself
- Creating your social media marketing content
- Automation and scheduling
- Close a sale, focused listening, coaching agreements and best practices
- Methods of measuring success, reviewing your success, adjusting
- Converting your clients to ambassadors
- Graduate Program (in full course)
Requirements
- You are a life coach, therapist, esoteric or other helping practitioner
- You want to sell your services as a Life Coach
- You have a basic ability with web sites and social media
Description
This course will show you how using a solid, well researched and repeatable framework when creating any coaching program gives you the BEST possible opportunity to find, engage and convert clients.
This Course is for you if:
You are a new Life Coach who would like to offer a community learning or coaching program and not sure where to start
You are an Established Life Coach who might be struggling to reach the number of clients you dreamed of
The phrase 'sales funnel' feels a bit sleazy to you
You are you unsure how to get people in front of your coaching program
You are afraid it might be too 'techie' or 'advanced'
You're tired of spinning social media plates with little or no results (or clients)
It has never been enough to get qualified, make a Website or Facebook Page and wait for the droves of clients to come find you. It will never happen, I guarantee you that.
Nor will it happen if you use a recurring post app to post 'woo-woo quotes' and images of balancing stones. If you're currently doing this, you're basically blowing a trumpet in the desert - no one will hear you. The present day online community has the attention span of a mosquito - and research has proven this. There's a very small window to catch a clients attention - you want to be doing it in the right place to the right faces, for you to have any chance of succeeding.
A service business, like coaching of any kind, must represent a person. Clients are paying for YOU, your knowledge, your authenticity and your services.
There are many business courses out there. This one doesn't just tell you what to do, but shows you how to do it. Using my twenty years of tech expertise and thirteen years of sales expertise, I've packed video how-to's, examples, case studies, downloads and widgets into the full version of this course.
The tools and products I recommend are those I find useful, you are of course free to use ones that you are most comfortable with.
What this Course will do:
I will show you how to take your program from concept to client in a way that your potential clients will trust and enjoy - and not feel like they are being herded into a 'buy this!' funnel (would YOU like that?)
I will show you how to take your idea from a scribble on a sticky note to getting your offering in front of THE RIGHT people - AND NONE of it involves sleazy back-door sales.
I will show you that using video marketing as a PRIMARY format WORKS. You need to showcase YOU, your knowledge, your authenticity and your services.
Basically, if you've got something you're passionate about, put yourself into the shoes of your potential client. Make it clear with honesty and passion (from the get go) that this is a purchasable item - this is your business, after all (not an expensive hobby). Then you'll know that the audience that sticks around isn't going to be surprised or soured by any kind of 'naff' sell and that your audience is engaged and more likely to buy.
In over 35 Lectures, this course will show you:
How to design your signature branded coaching program from idea to your first client
How to conduct valuable and useful research about your target market
How to write a business plan for your program: Values, Mission, Vision
How to identify (and find) your ideal client
How to brand your coaching program
How to create a Marketing Strategy, Social Media Plan and Client Experience Strategy
How to create, brand and use short (under one minute) videos as your top marketing format (and get confident doing it)
How to schedule and automate social media marketing so that you can spend more time talking to potential clients and less time 'spinning social media plates'
How to open a sales conversation, how to listen, how to 'close' a sale
How to prepare an agreement - terms and conditions and other good practices
How to measure success at every stage
How to convert past clients into Program Ambassadors
All with video how-to's, examples, case studies, downloads and widgets.
And Finally,
For this course you should have a basic ability and awareness of the concepts of live and pre-recorded video, websites, social media, branding, graphics creation and mailing lists.
This is hard work. I'm not going to kid you on that. But if you commit to build a solid, authentic and repeatable foundation, what flows from it will be something that expresses your passion - and that will mean getting in front of, talking to, and converting a real client who needs your life coaching.
I want you to succeed as a Life Coach. I really hope you enjoy this course and join our community by purchasing the FULL course.
See you on the inside!
Samantha 'Sammy' Dee
Who this course is for:
- New or Established Life Coaches
- New or Established Compassionate Career Professionals
- New or Established Therapists
- New or Established Esoteric Practitioners
- Any Student who is Looking to sell 'themselves' as a service online
Course content
- 02:59Introduction
- Preview00:16
Instructor
Hi, I'm Samantha,
I am an entrepreneur, or, as the current buzzword goes, a solopreneur. My passions are teaching and writing, and I love both with equal measure.
I have twenty Years in the I.T. Industry, and also use my I.T. and teaching skills at Samantha Dee Tech Services to make technology accessible to all, using a plain-English, approachable and non-intimidating teaching technique. Tech knowledge should be accessible and available to everyone, not just an elite few. My live discussion group, 'Techie Tuesdays' is hugely popular.
I'm also a Business and Personal Coach, Mentor and Master Mindfulness Practitioner with additional qualifications in Cognitive Behavioral Therapy and Skilled Helping - which is why you'll see a combination of personal self-help and business courses from me here at Udemy.
Personally, I'm a prolific writer, and write a weekly comedy blog as well as being in the middle of writing a series of books. The first, entitled 'My Big Fat Fat' was published in 2017. I live in Hampshire with my two cats and am still waiting for Gerard Butler to call....