
Get introduced to the course and discover how circular economy principles can transform business, policy, and everyday decision-making. You’ll learn key concepts in sustainability, systems thinking, and innovation, and see how to apply them to create value while supporting a resilient, regenerative future.
By the end of this lecture, learners will be able to:
Define what an economy is and describe its main functions: production, distribution, and consumption.
Explain how economic systems are embedded within and dependent on the natural environment.
Illustrate the Circular Flow Diagram and the interactions between households and businesses.
Define sustainable development and explain its importance for present and future generations.
Describe the interdependent relationship between the environment, economy, and society.
Recognise why understanding these foundations is critical for designing circular business models and policies.
By the end of this lecture, learners will be able to:
Differentiate between complicated and complex systems
Understand what systems thinking is and why it's essential for sustainability
Identify real-world examples of complex systems in business and the environment
Recognise how businesses operate within larger environmental and social systems
Appreciate how systems thinking supports resilience and long-term value
Recognise how businesses are both affected by and affect broader systems
Recaps key concepts and highlights practical takeaways from the section.
Terms and definitions from the course.
By the end of this lecture, learners will:
Understand the difference between linear and circular economic models
Identify the limitations of the take-make-dispose system
Learn why the current system is unsustainable — with supporting statistics
Be introduced to the logic behind the design-renew-reuse approach
By the end of this lecture, learners will:
Understand how natural systems inspire circular economy principles
Learn what biomimicry means in business and design
Recognize nature’s closed-loop systems and resource efficiency
Explore real-world examples of nature-inspired innovation
By the end of this lecture, learners will:
· Understand the fundamental definition of a circular economy
· Differentiate circular economy from recycling and linear systems
· Explore the transition from eco-efficiency to eco-effectiveness
By the end of this lecture, learners will be able to:
Understand the core logic of how value is created and preserved in a circular economy
Explain the Butterfly Diagram and Value Hill Model
Identify where economic and environmental value is highest across the circular loops
Analyse how circular loops differ from linear systems in business
Recaps key concepts and highlights practical takeaways from the section.
By the end of this lecture, learners will be able to:
Understand the seven foundational principles guiding circular economy practices
Identify how each Element contributes to a regenerative, closed-loop system
Recognise how the Elements support innovation, collaboration, and systemic change
Prepare for deeper exploration in the upcoming lectures focused on each area
By the end of this lecture, learners will be able to:
Understand why product and service design is crucial to circularity
Identify key principles for designing with the future in mind
Reflect on how systems thinking informs design strategies
By the end of this lecture, learners will:
Understand the role of digital technologies in enabling circularity
Recognise how collaboration drives innovation across value chains
Discover practical tools and platforms used in circular systems
Explore real-life examples of digital transformation for sustainability
Recognise internal and external strategies for building shared value networks
By the end of this lecture, you will:
Understand the 3R hierarchy in the circular economy
See how “Reduce, Reuse, Recycle” supports sustainability and value retention
Explore real-life business and consumer examples
Recognise the difference between recycling and circularity
By the end of this lecture, learners will be able to:
Define what regenerative resources are and why they are essential in a circular economy
Distinguish between renewable and regenerative approaches
Identify how regenerative materials and energy sources contribute to long-term system health
Explore real-world examples of businesses using regenerative inputs in production
By the end of this lecture, learners will be able to:
Understand why the circular economy requires a shift from traditional business models
Identify key features of circular business models: access-over-ownership, product-as-a-service, and take-back systems
Explore examples of companies rethinking how they deliver value
Recognise the strategic benefits of aligning business models with circular principles
By the end of this lecture, learners will:
Identify key business and societal benefits of applying circular economy strategies
Understand major barriers (economic, institutional, cultural, etc.) to circular adoption
Reflect on what is needed to overcome systemic challenges and scale circular practices
Recaps key concepts and highlights practical takeaways from the section.
By the end of this lecture, learners will:
Understand the current global scope of the circular economy
Understand what a circular supply chain is and how it differs from a traditional one
Learn how businesses use renewable and regenerative materials in sourcing and production
Explore the case of Ecovative Design as a leading example of circular supply chain innovation
By the end of this lecture, learners will be able to:
Understand the recovery and recycling business model within the circular economy
Identify how companies reduce waste by reclaiming materials for reuse
Analyse how Ford and Interface successfully apply recovery-based strategies
Recognise the economic, environmental, and supply chain benefits of recovery systems
By the end of this lecture, learners will be able to:
Understand what product life extension means in a circular economy context
Identify strategies like repair, refurbishment, and remanufacturing
Explore how Michelin and Caterpillar extend product life to reduce waste and increase value
Recognise the business and environmental benefits of this model
By the end of this lecture, learners will be able to:
Understand the role of sharing platforms in the circular economy
Identify the core features of “access over ownership” models
Explore how Airbnb and Storefront reduce resource use while creating value
Recognise the economic and environmental potential of platform-based circularity
Recaps key concepts and highlights practical takeaways from the section.
By the end of this lecture, learners will be able to:
Understand how HP Inc. embedded sustainability and circularity into its core vision
Recognise the connection between corporate culture and long-term sustainability goals
Identify how values like reinvention, responsibility, and inclusion shape circular strategy
Reflect on the importance of aligning internal purpose with external impact
By the end of this lecture, learners will be able to:
Understand HP's recognition of its historical contribution to plastic waste
Describe how HP transitioned from linear plastic use to a circular plastics model
Identify key steps taken by HP to source, reuse, and recycle plastic responsibly
Reflect on the cultural, social, and environmental dimensions of plastic circularity
By the end of this lecture, learners will be able to:
Understand how HP’s plastic circularity strategy created measurable social and environmental impact in Haiti
Analyse how circular supply chains can support local economies, education, and waste infrastructure
Reflect on the power of corporate partnerships to promote sustainability beyond profit
Connect circularity with equity, resilience, and global development
By the end of this lecture, learners will be able to:
Summarise key concepts and frameworks from the course
Reflect on the role of systems thinking and circular strategies in business and sustainability
Identify actionable next steps for applying circular economy principles in their own context
Access tools and resources to continue learning and leading change
Explore curated readings, case studies, websites, and practical tools to deepen your understanding of circular economy and systems thinking. Use these resources to see real-world examples, apply frameworks, and enhance your learning journey.
The world is moving away from outdated linear systems of “take, make, waste” toward a more regenerative, resilient, and innovative model: the circular economy. This course introduces you to the principles and practices of circularity, helping you understand how sustainability can be both a necessity and an opportunity for innovation.
You’ll explore how circular thinking differs from traditional approaches, why it matters in today’s complex global economy, and how it can be applied to business, policy, and design. Through a mix of theory, clear explanations, real-world case studies, and practical frameworks, you’ll see how organisations around the world are embracing circular strategies to reduce waste, create value, and stay competitive in an ever-changing environment.
We’ll also unpack powerful tools such as systems thinking, feedback loops, biomimicry, and innovation frameworks that bring circular concepts to life. Instead of focusing only on theory, this course bridges knowledge with action, giving you insights you can use in your own professional or personal context.
Whether you’re interested in how global companies are reimagining their operations, how startups are innovating with new business models, or how circularity can address pressing challenges like climate change and resource scarcity, this course provides a holistic and accessible pathway to understanding.
By the end of the journey, you will not only see sustainability differently—you’ll be equipped with a fresh mindset for spotting opportunities, solving problems, and contributing to a future where people, businesses, and the planet can thrive together.