
In this lecture you take one proposal apart into the five blocks a senior audience actually reads, see where each block usually breaks.
This course is built from five disciplines: the chief HR officer role, business finance, professional competencies, internal communications and facilitation.
The map of the course
A simple dictionary for reading lectures from other fields as executive communication
Three questions to ask after every lecture
A short self-diagnostic that shows which sections to watch first
Download the Executive Ask Page and fill in one line after each lecture.
The world-class model for the role, validated by chief executives and by research
What separates a functional director from a business strategist
Becoming the voice of the business rather than of your own department
The tools for speaking the same language as a board
Building a strategy embedded in business priorities rather than parallel to them
The basic finance and metrics a chief executive expects from you
Compensation and bonus schemes shareholders will accept
Proving the effectiveness of a decision with numbers
Creating a value proposition that attracts and retains
Managing succession and building a leadership pipeline
Strategic workforce planning tools
Becoming the architect of a system rather than the person who fills gaps
Turning culture into an argument a commercial audience accepts
Managing engagement in hybrid and distributed teams
Implementing inclusion so that it produces measurable value
Practices that make culture visible rather than declared
The role of enterprise change leader and what it demands
Managing resistance, and turning a crisis into an argument for change
Building an agile organisation and developing resilience
Tools for transformations that hold after the attention moves on
Using analytics for strategic rather than operational decisions
Which metrics a chief executive, an investor and a board each want
Presenting data in the language of business
Uniting the interests of stakeholders who disagree
The role of personal advisor and coach to a chief executive
Strengthening a senior team and managing its performance
Building a personal reputation at that level
How AI, environmental and social expectations, and new ways of working change the role
What it means for a business to be run on efficiency
Optimising the operating model
Which financial metrics actually measure it
Taught by Kostyantyn Yerokhin, Finance Director
Turning a strategy into a clear set of financial goals
Creating the foundation the business scales on
Understanding which resources the goals actually require
How modelling changes at each stage of growth
What suits a start-up and what breaks at scale
Recognising which stage the business you are addressing is genuinely in
Embedding mission and vision into planned financial indicators
Why the two are usually written by different people and never reconciled
Remembering the people behind any efficiency metric
Building process chains that reflect how work actually flows
Identifying the inefficient areas
Why every business has black holes, and how to locate the ones in yours
Why setting a goal is not enough on its own
Getting people to believe the target is reachable
Energising them to actually deliver against it
Why the smallest task still needs a line back to the mission
How that link breaks when strategy becomes tactics
Keeping the pyramid intact as the organisation grows
What a budget is for, which is not spending the money
Building plans that support management decisions
Keeping the process simple enough that people use it
Metrics across the four dimensions of the business
How indicators kill motivation when designed carelessly
How to avoid destroying a working business with its own metrics
The Lean methodology in outline
Applying it to financial processes rather than to production
Where the waste actually sits in a finance function
Why a solid financial model makes scaling straightforward
Avoiding a process rebuild at every growth spurt
What has to exist before you scale rather than during
The next stage after efficiency
The future of financial modelling
What needs thinking about now rather than later
Which competencies decide whether senior people take you seriously
The established competency models and what each measures
Certification and what it signals
The role of soft skills in whether anyone acts on what you said
Active listening as a technique rather than an attitude
Communication as a defined competency
Empathy, and what it does to how an argument is received
Navigation: reading the room you are speaking into
Influence and courage, which usually appear together
Negotiating as a communication competency
Informing people properly
Openness as a working practice
Integrity, and why it is the cheapest form of authority
Ethics, which is what makes your next proposal believable
Networking as a working practice rather than an event
Building relationships before you need the room's attention
Why the executive who already knows you listens differently
Responsibility and what taking it does to your standing
Providing advice to people who did not ask for it
Being useful before attempting to be persuasive
This course contains the use of artificial intelligence.
The proposal was correct. The analysis held up. It was declined anyway, or deferred, which amounts to the same thing by the end of the quarter.
Senior people rarely reject a good idea. They reject an idea presented in a currency they do not use.
Why competent people stall at this level
You describe the work; they are listening for the economics. You present a benefit; they need a number they can compare against three other requests. You bring a problem and an analysis and no financial framing, so the whole thing reads as a preference rather than a case.
Then a colleague with a weaker argument gets approved, because they opened with what it costs, what it returns, and by when.
Language, then arithmetic
Thirty-nine lessons. Seven on the shift from speaking for a function to speaking for the business: what the world-class version of that role looks like, building strategy embedded in business priorities, presenting data at board level, which metrics a chief executive and an investor each want, leading transformation, and the trusted advisor relationship where you become the person a chief executive thinks aloud with.
Then twelve on business finance. The operating model, business modelling, how models evolve from start-up to corporation, process inefficiency, goal-setting people believe, the strategy pyramid, budgeting that supports decisions, indicators across four dimensions, Lean Six Sigma, scaling and what follows efficiency. That is a third of the course, and it is deliberate: you cannot argue in a language you do not speak.
Credibility, communication and the room
Then eight on the person making the argument, because at this level the message and the messenger are not separable. Active listening as technique, empathy, navigation, influence, courage, integrity, networking before you need it, advising people who did not ask, and admitting an error out loud — which costs far less than defending one and buys more than any slide.
Then six treating communication as a designed process: audit, goals aimed at decisions, segmenting an audience by what each person is measured on, channel choice, delivering unwelcome news, and measuring whether behaviour changed.
And six on facilitation, which is the difference between a senior meeting that discusses and one that decides: choosing who is in the room, opening properly, holding focus, prioritising, assigning owners, handling the participant who challenges everything, and closing with something agreed.
Who is teaching this
Mike, the number one HR instructor on Udemy. More than 1.6 million course enrolments, over 150,000 professionals trained, PHRi and SHRM-CP certified, HRCI representative in more than 10 countries. I built the people function of the unicorn Preply and worked at Wargaming, Alfa-Bank and iDeals, presenting to boards that had no obligation to be interested.
What is included
Lifetime access to all course materials
Active instructor support in the Q&A section
Udemy Certificate of Completion
Practical assignments and real business cases
A section with additional courses, tools and resources
A test for your next proposal
Take the last thing you proposed and write the single sentence a chief financial officer would use to describe it. If you cannot, that is why it stalled — and it is a language problem rather than a merit problem, which makes it fixable. Enrol now and start the first lesson today.