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Childcare Marketing Made Easy

Name: Childcare Marketing Made Easy
Rating: 4.8 (4 reviews)

Learn how to market your childcare business using online marketing strategies

Created byChristina Rizakos

Last updated 6/2022

English

English [Auto],

What you'll learn

Learn how to stand out from local competitors
Learn how to communicate your offer to local families
Learn how to give tours that convert
Learn how to create a simple Facebook ad
Learn how to increase retention rates

Course content

5 sections • 29 lectures • 5h 58m total length

Introduction3:56
Learn practical childcare marketing for Facebook and Instagram, attracting local moms and dads, boosting enrollments, and growing cash flow through five modules with worksheets.
Module 1-Your Offer16:01
6 Step Framework26:27
Case Study8:42
Module 2-Your Messaging8:06
Learn to position your childcare offer across social media and your website, so local moms and dads understand what you stand for and are guided to book tours.
Positioning Your Message48:58
Case Study15:25
Clarify offerings and unify messaging for online preschool programs, highlighting Montessori and Reggio Emilia options, open houses, and promotions, and aligning websites and social channels to boost enrollment.
Module 3-Tours9:14
Develop a stellar tour process that converts leads into paying clients by delivering a confident, high-energy sales pitch and a clear, repeatable journey you can hand off to your team.
Your Tour Process34:53
Case Study4:26
Learn how a simple, under-30-second sales pitch transformed a Montessori home daycare's marketing, boosting inquiries and enrollments while providing ready responses for DMs, emails, and calls.
Module 4- Growth9:33
Free Ways to Grow8:52
Unlock free, organic growth for your childcare program through local blog SEO and keywords, referral incentives, live collaborations, podcasts, community events, reviews, and active Facebook groups.
Paid Traffic13:50
Case Study17:45
Demonstrates how childcare marketers used video views campaigns, organic local partnerships, and retargeted ads to boost reach, engagement, and bookings for local preschool programs.

Create Your Business Manager4:39
Creating your ads manager
Getting Your Account Ready For Ads
The first thing we need to do is set up your business account inside Facebook. This is a one-time setup when you first start with Facebook and Instagram ads.
Note: Always access your Business Manager from your computer or laptop. The mobile app is very limited and not nearly as effective for creating or managing your ads.
INTRO TO THE FACEBOOK BUSINESS ACCOUNT
Remember » Facebook is always changing/updating its platform. Things might look a bit different than this video when you log into your own Facebook however this training gives you a high-level overview of the Business Manager structure. And while the names of things will remain the same, they might move around slightly so you might want to do your own clicking around to see how it looks for you!

STEP-BY-STEP PROCESS: CREATE YOUR BUSINESS MANAGER
CLICK HERE FOR STEP-BY-STEP INSTRUCTIONS
Create Your Ad Account2:31
Create Your Audience8:54
Create a saved audience in the ads manager by detailing your ideal childcare customer—location, age, parent status, and interests—and save for reuse.
Create Your Retargeting Audience7:20

Writing Your Facebook Ad Copy7:36
Video Views Campaign
This simple outline will help you write Facebook copy as well as record your first 3 videos.
Recording your video11:35
Recording your videos
Video Views Campaign
Here are a few tips I can share about the first videos you'll record.
1. Use your smartphone and hold it horizontally
2. Position the camera towards natural lighting
3. Speak loudly but slowly
4. Have your outline ready
5.Make sure your camera is stable ( for example on a stand).
6. Record the videos inside your childcare program or office.
Creating the campaign17:07
Create a video views campaign in ads manager and target local parents with young children. Set a daily budget, upload three videos, craft ad copy, and publish after review.
Tracking Data3:41
For a video views campaign, you're just measuring two things.
1. Before 2K impressions you want 15 cents per thru play
2. AFTER 2K Impressions, you want to be close to $1/100% video view
Retargeting audiences7:20
In this course, you'll learn how to create retargeting audiences to show more of your content to those that have engaged with your videos.
Re-targeting campaigns8:02
Engagement Campaign

After your video views campaign it’s time to start putting content together to retarget engaged viewers with more content.

Every week you can create a new campaign and retarget video viewers that have engaged with your posts.

Come up with 4 new angles you can create content for and write the ad copy as well.

You can retarget your engaged audience with the following: LIVE videos, promotions, new angles, different ways your program fills in the gap locally, testimonials, free trials…

Increased Retention Rates8:17
Discover how quality programs and a strong client experience drive retention in childcare marketing, from facility upkeep to welcoming environments that keep families enrolled.
Quality audit-retention rates39:59
Audit six key areas: environment, staff, curriculum, policies, management, and parental experience, to boost retention and keep your childcare program fully booked with quality care.
Case Study5:24
this case study follows a childcare center that used parent feedback to revamp its space, update toys and staff experience, and align promises with tours to boost enrollment and retention.

Requirements

Anyone in the childcare, daycare or preschool industry.

Description

Childcare Marketing Made Easy

For Childcare Directors That Want To Learn How To Market Their Programs Without Paying Agency Prices!

This course is perfect for any director wanting to learn how to market their program without necessarily hiring a marketing agency.

Putting up a sign on your front lawn and crossing your fingers hoping your ideal families enroll in your program is NOT a very smart marketing strategy.

You know what I’m talking about, right?

I mean you got started in this business because you LOVE working with kids but you’re quickly learning that competition is a real thing

So you do what you see most childcare providers do:You join HUGE Facebook groups and ask complete strangers from all over the world around how you can increase enrollments

You try to copy others strategies hoping for the best

You get burned out by feeling like you constantly need to be in front of a screen to attract new families

You’re in this business because you LOVE working with kids but knowing how to market your program and attract more families you want to do business with… well that's a different story!

You may be getting random calls or book tours but find yourself not being able to have a strategy in place to market and to be able to run a fully booked program month after month.

You ask yourself: Is it possible to never have to feel desperate trying to replace the child that decided not to come back… and not pay you!

What if I told you

It Is!

As an extra I am also including the following:

100 Done-For-Your Social Media Templates ( valued at $97)
3 partnership email templates to send out to local businesses

Who this course is for:

Childcare business owners, childcare directors, home daycare providers, preschool directors

Childcare Marketing Made Easy

What you'll learn

Explore related topics

Course content

Start Here14 lectures • 3hr 46min

Get Your Account Ready For Ads4 lectures • 23min

Setting up your first video views campaign6 lectures • 55min

Module #53 lectures • 54min

Extras2 lectures • 1min

Requirements

Description

Who this course is for: