
Three roles of a chief strategy officer: adviser, referee and builder
Three reporting lines of the CSO and who can overrule a decision to stop an initiative
Days 1–30 listening, days 31–60 a quiet draft, days 61–90 the first choice on paper
Five meetings of the first week and the same five questions for each
The day-90 pack for the CEO: one page, one money ask, a kill list and four dates
Profit pool of the market in four steps
Growth split into three sources: market growth, share change and acquisitions
Unit economics of a segment: LTV, fully loaded CAC and payback with benchmarks
Six metric cards with benchmarks and the Rule of 40 as a scale with action zones
The diagnosis one-pager and the five numbers for the CEO
Bottom-up market sizing in one sheet, with TAM, SAM and SOM in numbers
Thirteen free sources of competitor intelligence
A competitor teardown card with five fixed slots
Signals from job postings, pricing pages and release notes
AI prompts for market research and an evidence pack with sources and dates
The diagnosis as one sentence that names the obstacle
A guiding policy and what it rules out
Five steps from options to the call
Four signs of an empty strategy and three tests before the CEO sees it
The strategy on one page template and the do-not list
An inventory of every running initiative with owner, cost and status
A scoring model with four weighted criteria
The true cost of an initiative in dollars
The reallocation rate of your company and kill thresholds at three gates
The portfolio sheet and five numbers for the budget conversation
Three levels of the cascade: company, function and team
Translating one strategic move into three goals
A cascade workshop in four steps and one named owner per goal
Leading and lagging measures for every goal
The cascade map template and six signs of a broken cascade
The calendar of the strategy year: quarterly, monthly and annual reviews
A 90-minute quarterly review agenda and five areas of the review checklist
A dashboard of no more than twelve metrics with thresholds
Rules of the room, the invite list and the decision log after the meeting
A strategy office of one person
Five slides of the board pack
At least 20 questions from the board and ready answers to the hardest ones
The script of a twenty-minute board presentation
Six cases of good and bad answers
Announcing the strategy to the company and answering “what does it mean for me”
This course contains the use of artificial intelligence
Strategy was just added to your job. The team, the analysts and the consulting budget were not. The CEO stillexpects a strategy the company will follow, and a board that will approve it.
That is how most first Chief Strategy Officers start. Ask the CEO, the CFO and the sales lead where the moneycomes from, and you get three different answers. Ask four managers how many initiatives are running, and youget four different counts. A paid market report gives you a number you cannot defend in the room, a big deckgets nobody to decide, and every month the budget keeps funding last year’s projects.
After this course you run strategy as a working system, not as an annual document. You know where the profitis and how much of your growth was simply the market. You can size your market bottom-up and show thesource behind every number. Your strategy fits on one page and says what the company will not do. Everyrunning initiative has a score, a dollar cost and a date on which it either stops or gets more money. Goals havenamed owners, a quarterly review ends with decisions, and you walk into the board meeting with five slidesand answers to the hard questions.
The course is built and taught by Mike Pritula:
Founder of Pritula Academy, teaching online since 2011, and the person in charge of its strategy: theacademy keeps growing, with 170,000+ students, 180+ courses and learners in 185 countries, so thechoices this course teaches are the ones he makes for his own company
#1 HR instructor on Udemy, with 2,000,000+ students on Udemy
20 years at Alfa-Bank, Starlightmedia, Wargaming, Preply and iDeals, where he built and ran nine HRstrategies, took part in company strategy work and worked with consulting firms and strategy sessionfacilitators
At Alfa-Bank he saw a consultant-written strategy kept in the president’s safe; at Wargaming he metalmost 30 managers to understand the business strategy, and the company gave Richard Rumelt’s bookon strategy to 500 managers and built its strategy largely on its principles
At Preply and iDeals he rolled out goal systems from scratch with quarterly reviews instead of annualones; at Preply some decisions could not be made until the board of directors approved them
PHRi, SHRM-CP and HCI sHRBP certified, HRCI representative in Eastern Europe
First you take the role and write a 90-day plan. Then you build the facts: a diagnosis of the business innumbers and an evidence pack on the market and competitors. Next you make the choice: a strategy on onepage and a scored portfolio that moves money between bets. Finally you make the choice survive contact withthe company: a goal cascade with owners, a quarterly review rhythm with a dashboard, and the board and all-hands conversations. Each lesson stands on its own: watch only the fifth one, and by tomorrow morning everyrunning project in your company can be scored, with three of them marked for stopping.
What’s included:
Lifetime access to all materials
Active instructor support in Q&A
Udemy Certificate of Completion
A practical assignment for your own company in every lesson
Ready-to-use templates for every lesson: a 90-day plan and a decision log, a diagnosis one-pager and aprofit pool worksheet, an evidence pack and research prompts, a strategy on one page and an optionworksheet, an initiative portfolio and gate cards, a cascade map and a workshop kit, a strategy calendarwith a dashboard and a review run sheet, and a board pack with a board question drill
A section with additional courses, tools and resources
Every quarter without a strategy system is another quarter of budget spent on projects nobody chose. Yourcompetitors are already moving money to their best bets, and your board will ask for your choice at the nextmeeting whether you have it on one page or not. The first 90 days in the role decide how the CEO sees you foryears.
Enroll now and start your first lesson today.