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Learn ChatGPT for Marketing in 2025: Complete Guide
2,543 students
What you'll learn
- PROMPT ENGINEERING: Write clear, task-ready prompts that return usable marketing copy, ideas, and data
- AI MARKET RESEARCH: you'll effectively conduct micro and macro market research and audience segmentation using AI
- CHAT GPT FOR MARKETING STRATEGY: utilize ChatGPT for rapid marketing strategy development and idea generation
- CUSTOMIZE CHATGPT: set up brand-safe Custom Instructions & Custom GPTs your team can reuse every day
- CHAT GPT FOR CONTENT STRATEGY: Map full multichannel campaign plans with prompt chains and AI reasoning techniques
- CHATGPT FOR CONTENT CREATION: Develop diverse content strategies using ChatGPT for engaging text, compelling copy, and effective communication across platforms
- CHAT GPT FOR IDEA GENERATION: techniques for integrating ChatGPT into your marketing strategies and optimizing performance
- GENERATE AND REPURPOSE CONTENT: Adapt content to different media and placements. Video to text, long text to short text, etc.
- AI TEXT GENERATION: Improve your copywriting skills using ChatGPT with practical use cases, dos and don'ts, and matching tone of voice
- TRIED AND TRUE TOOLS FOR GPT: Discover and use GPT-based tools to optimize your marketing performance and resources
Explore related topics
Course content
14 sections • 107 lectures • 8h 43m total length
Requirements
- A basic knowledge in marketing and content marketing is desired but not mandatory
- Having a ChatGPT account (GPT Plus will be beneficial, but not mandatory)
- Knowing what is ChatGPT and being familiar with its interface
- Google Chrome browser installed
Description
In this tutorial you'll transform how you use ChatGPT for marketing.
However, all of the approaches covered would work in any other Generative AI large language model like Google Gemini or Anthropic Claude.
It's also a great introduction to Generative AI for business professionals as it covers a wide range of topics beyond ChatGPT
Most ChatGPT Udemy courses share the same documentation-style information and only show what you can do. And yeah, it'd require you to spend 20+hours watching them.
But what's the point if anyone can figure it out themselves in a shorter amount of time.
But this one goes further and shortens your learning curve.
Each concept is explained in a straightforward but precise manner.
We start with the basics and then go deep into HOW exactly to use Chat GPT for practical marketing use cases.
Learn how to use ChatGPT in marketing and prompt engineering to automate time-consuming tasks.
We cover ChatGPT prompt engineering techniques and super-specific use cases, like creating a user persona from an actual survey or analysis.
But instead of covering every possible use case for Chat GPT, we focus on tasks that hurt marketing specialists the most, such as:
ChatGPT for Marketing Strategy
ChatGPT for marketing research and analysis
User Research with ChatGPT
Audience Segmentation applying Phillip Kotler's approach
Competitive Analysis with ChatGPT
Create a marketing mix sample and a content plan
ChatGPT for AI Content Creation and Idea Generation
Content Creation with ChatGPT
Social Media Marketing with ChatGPT
Generate creative ideas with ChatGPT
Content repurposing
ChatGPT for Copywriting
Good and bad Generative AI Copywriting use cases
Editing your ChatGPT copy
Add style and structure to your AI text generation
Powerful Generative AI Tools
AI Tools for text generation
Best AI tools for image generation and video editing
AI Audio and Speech processing
This ChatGPT tutorial is the fastest way to master ChatGPT for your professional needs and is essential to stay ahead in your marketing career in 2024 and after.
IN THIS CHATGPT TRAINING, WE'LL FOCUS ON SOLVING THE MOST PRESSING CONTENT MARKETING PROBLEMS, INCLUDING:
Creating content across multiple channels that is relevant to your audience, unique, and consistent with your brand's tone of voice
Developing strategies on low or zero budgets within tight timelines
Optimizing marketing performance in an era of economic uncertainty, which means doing more with less
Navigating the seemingly endless possibilities of ChatGPT
A practical and task-focused approach to overcoming these challenges and producing exceptional content.
COURSE CONTENT:
Introduction to the ChatGPT for Marketing Training
ChatGPT Prompt Engineering with Marketing Prompts
Chat GPT and Bing AI Chat Prompt Engineering Approaches
ChatGPT Marketing Strategy
User Research with ChatGPT
Learn ChatGPT Content Creation and Repurposing
ChatGPT for Copywriting and (10 use cases including Social Media with Chat GPT, do and don'ts, matching tone of voice)
AI Tools in All Major Modalities to Optimize Performance and Resources
This practical guide focuses on the most time-consuming marketing tasks to make you a more efficient and creative marketer. You'll learn how to create engaging content without sounding spammy or repetitive by incorporating prompt engineering approaches and Generative AI technology. We're NOT focusing on building spam machines.
BY ENROLLING, YOU'LL GET THE FOLLOWING:
Practical, task-focused content suitable for all skill levels
Regularly updated and improved ChatGPT prompts and templates to help you put your learning into practice
Lifetime access to course materials, including all future updates
THIS PRACTICAL GUIDE ON CHATGPT FOR MARKETING WOULD BE IDEAL FOR:
Ideal for seasoned marketers focused on data-driven strategy, content creation, and brand alignment. This is your go-to resource if you want to optimize your workflow with AI and prompt engineering.
Overworked marketers
Small Business Owners
Entrepreneurs
Product Managers (yes, they can use ChatGPT as well)
Product Marketers
Agency Marketers
Social Media Marketers
Freelance Content Creators and Copywriters
Non-technical marketers
Global marketers of all levels
CHECK OUT THIS CHATGPT TRAINING CONTENTS AND ENROLL TODAY
if that's your thing, of course
What prerequisites are required?
You don't need any prior experience with ChatGPT or generative AI. But if you already have an account and understand the interface - that's good, as we'll have a different focus for this ChatGPT tutorial. Having marketing experience/knowledge is highly recommended.
Disclaimers:
The instructor is not affiliated with any products or companies mentioned throughout the course. All mentions are made for educational purposes.
This ChatGPT Udemy course does not include coding and focuses purely on marketing use cases emphasizing content marketing. And at the same time, it doesn't teach us to create tons of generic content on autopilot. On the contrary, its goal is to add GPT to the list of marketers' skill sets.
Who this course is for:
- Marketing managers who want faster, clearer AI workflows for campaign planning
- Overworked marketers looking to optimize content creation
- Heads of Marketing seeking up-to-date AI skills without deep tech know-how
- Small business owners writing their own social posts and emails on tight budgets
- Freelancers and agency professionals seeking to enhance their marketing services with ChatGPT and GPT-4 technology
- Social media managers who must keep volume high and brand voice consistent
- Modern digital marketing specialists who need to catch up with the latest trends and technologies in content marketing.
- Entrepreneurs launching products with limited resources and tough deadlines
- Content creators (YouTube, LinkedIn, blogs) needing fresh angles in less time
- Non-technical professionals curious about practical AI for everyday marketing tasks
- Freelancers & small agencies aiming to add AI-driven content services for clients