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Get Started with Generative AI Prompt Engineering
Rating: 4.3 out of 5(330 ratings)
10,782 students

Get Started with Generative AI Prompt Engineering

Learn ChatGPT Prompt Engineering in 3 Hours | Ideal for Marketers and Business Leaders
Created byLeo Pavlovsky
Last updated 2/2026
English

What you'll learn

  • Effectively interact with AI-powered language models using prompt engineering techniques
  • Learn strengths and weaknesses of ChatGPT
  • Discover how to apply prompt engineering in a marketing context for content creation
  • Work with ChatGPT and other GPT-based tools using your context
  • Access GPT-4 with internet browsing for free
  • Choose the optimal large language model for your needs whether it's free or paid.
  • Learn the difference between ChatGPT, Google Gemini and Anthropic Claude
  • Customize your ChatGPT
  • Perform AI-research tasks using specialized tools
  • Edit the copy written by ChatGPT to make it sound more human
  • Use ChatGPT to personalize LinkedIn network building
  • Over 20 tested, tried and true tools that serve particular goals across all modalities

Course content

5 sections42 lectures3h 18m total length
  • Introducing Essential ChatGPT Prompt Engineering Course2:25
  • Choosing an LLM in 2024: ChatGPT vs. Gemini vs. Claude4:58
  • Stay Updated on the Best Large Language Model Competition: LLM Leaderboard0:12
  • Understanding Strengths and Weaknesses of ChatGPT6:45

    Understand the strengths and weaknesses of ChatGPT, and discover what makes a good or bad use case

  • Privacy Settings for Confidential Data1:45

    Secure your corporate data while using ChatGPT for marketing. Learn about privacy settings and ensure your data's safety.

  • Get the Prompt Templates to Follow Along0:15

    Grab your Prompt Templates. If you like this course, be sure to check out my other courses

  • Let's get acquainted0:19

    Let's get acquainted and start our ChatGPT Marketing journey together.

  • OpenAI Spring ‘24 update: Paid Features Now Free. New Features Arrived.3:32

Requirements

  • Have a ChatGPT account and have a basic familiarity with the interace.
  • Internet connection
  • GPT Plus is preferrable, but not mandatory

Description

Welcome to this ChatGPT Prompt Engineering Training, designed for marketing and business professionals. This course equips you with the foundational skills to use ChatGPT's capabilities and become more efficient in your job.


Who Should Take This Course?

Generative AI and ChatGPT are rapidly transforming the business landscape. This course empowers you to stay ahead of the curve and future-proof your skills. Despite most of the examples are from marketing, the prompt engineering techniques are universal and would work in any field.


What You'll Learn:

You'll learn how to give tasks to ChatGPT professionally.

In this quick but intensive tutorial on ChatGPT prompt engineering, you will learn about the fundamental techniques of prompt engineering and how to apply them in a marketing context.


  • Ground Zero: Understand ChatGPT's core, its role in today's tech ecosystem.

  • Prompt Engineering: From basics to beyond, master the craft that amplifies ChatGPT's prowess for marketing.

  • More Tactics: Explore Shot Prompting, Chain of Thought, and more to sharpen response precision.

  • Feedback Loops: Use feedback to refine ChatGPT's output, aligning closer to stakeholder vision.

  • Context & Data: Strategies to arm ChatGPT with rich context and data, ensuring relevance.

  • Prompt Refinement: Craft prompts that cut through the noise, yielding clear, actionable insights.

  • Customize ChatGPT: Personalize ChatGPT's responses, from broad applications to niche tasks.


Apart from that, you'll get a few bonus lectures and a shortlist of tried and true Generative AI tools.


Although it's only a part of my bigger course on using ChatGPT for marketing, this course is designed to bring you maximum value in the least time possible.


It's time to finally up your ChatGPT prompting skills.

Learn how to use ChatGPT today. Experiment. Play around. Keep growing

Who this course is for:

  • Digital Marketers: leverage the power of AI-powered language models like ChatGPT to optimise content creation and improve engagement
  • Content Creators: apply prompt engineering techniques for generating content ideas, creating drafts, and optimizing their writing process.
  • Social Media Managers: by understanding prompt engineering, automate and optimize the creation of social media posts, saving time and increasing engagement.
  • Entrepreneurs and Startups: understand how to use AI-powered language models to communicate with ChatGPT on daily basis