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ChatGPT for Marketing, Content, Social Media, and PR
Rating: 4.5 out of 5(30,348 ratings)
53,466 students

ChatGPT for Marketing, Content, Social Media, and PR

Learn how to leverage ChatGPT to craft emails, press releases, social media descriptions, blog posts, and data analysis.
Created byAlexander Peter Cwalinski
Last updated 11/2024
English

What you'll learn

  • ChatGPT Setup and Best Practices
  • Social Media: Create, Edit, and Improve Social Media Descriptions & Copy.
  • Media Pitches: Create Compelling Outreach Emails & Subject Lines. Write Press Releases.
  • Email: Craft the Perfect Reply. ChatGPT for Email, Slack, and Teams.
  • Blog Posts and Articles. Write Content from Scratch. Ideate & Discover New and Unique Topics.
  • Data Analysis: Create Visuals/Graphs and Downloadable Powerpoint Files with ChatGPT 4
  • Prompt Engineering: Develop Prompt Templates and Prompt Development Techniques.

Explore related topics

Course content

7 sections • 7 lectures • 1h 7m total length

  • ChatGPT Setup and Best Practices5:11

    *The NEW link for the Playground: https://platform.openai.com/playground/chat

    In the ChatGPT Playground, you have more adjustable settings. For this course, we're not going to change the mode or the model.

    Temperature - we’ll set this to 1.


    Temperature and Top P - both control randomness but don’t need to adjust the Top P setting.


    Maximum length - refers to the number of tokens used.


    Tokens - Limits the length of requests to prevent users from asking ChatGPT to write a ten-thousand-page novel all at once. Four letters cost around one token. At the bottom of the page in the gray, you’ll see how many tokens are being used. Tokens take into account the prompts you’re typing as well as the answer that ChatGPT responds with. So, you'll likely adjust this slider as you become more familiar with it.


    Frequency - This instructs the AI not to repeat things that have already been mentioned above.


    Presence - Tells the AI to change the topic if it can. Like a cue to change the subject.


Requirements

  • Access to ChatGPT

Description


If you're a marketing professional looking to stay on top of the latest cutting-edge technology, then this course on ChatGPT is just what you need.

In this video course, you will learn how to create, edit, and improve social media descriptions and copy, craft the perfect reply for email, ideate and discover new and unique topics to write about and create compelling outreach emails and subject lines. Furthermore, you’ll become proficient in prompting ChatGPT for a variety of other applications.

This course will also teach you the specifics of the ChatGPT Playground settings and how to adjust them for your needs. You'll also understand prompt principles and best practices. You’ll be able to write blog posts and articles from scratch, as well as create compelling press releases.

The course will provide an in-depth look at ChatGPT from a marketing perspective. At the end of this video course, you will have the skills and knowledge to not only create and launch effective digital campaigns but also stay ahead of the competition by generating content at a faster rate and with more accuracy than ever before. You will also have the capability to refine existing digital campaigns and drive innovative strategies that draw targeted audiences.


Lastly, you will learn how to upload files into ChatGPT 4 to run an analysis of your marketing data.



Who this course is for:

  • Marketing and PR professionals interested in quick and practical ChatGPT uses.
  • Writers, editors, and newsletter marketers looking to increase their productivity with AI.

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