ChatGPT for Product Management

Explore how AI, machine learning, deep learning, and generative AI underpin foundation models and large language models like ChatGPT, with practical examples.

Create a ChatGPT account by visiting the OpenAI site, sign up with a unique email and a 12-character password, verify your email, then log in with your credentials.

Apply the four-step deliverable creation framework with ChatGPT to generate any deliverable, starting by analyzing the task and context, drafting prompts, evaluating initial output, and refining with alternative scenarios.

Learn a general ChatGPT prompting framework and a prompt structure template to generate product deliverables, including a product vision board, with steps like assuming roles, defining sections, and authoring frameworks.

Apply a hands-on template to generate a product vision board with ChatGPT, outlining vision, target group, need, product, and goal for an Amazon-style book selling website.

Summarizes a draft product vision for an Amazon-style bookstore called Book People, empowering book enthusiasts with a seamless platform, personalized browsing, secure checkout, and a thriving community.

Explore the product vision board, a five-section framework (vision, target groups, needs, product, business goals) that aligns teams with a shared long-term goal and a clear value proposition.

Discover how the business model canvas, a one-page strategic tool by Alex Osterwalder, organizes nine sections, including customer segments, value proposition, channels, and revenue streams, to define a business idea.

This lecture demonstrates generating a business model canvas with ChatGPT: write a prompt, generate the nine sections, and review and refine it per Alex Osterwalder's guidelines.

Apply responsible AI principles to leadership decisions by prioritizing fairness, reliability and safety, privacy and security, inclusiveness, transparency, and accountability in product development.

Write a Kano model prompt with ChatGPT, generate a sample model for a Ryanair-style airline, and review and refine it, categorizing features into basic, performance, and excitement.

Generate draft market segments with ChatGPT to accelerate strategic planning, support competitor analysis, and refine initial customer segments to align with your product goals.

Use a general prompting template to generate artifacts like personas or market analyses, defining roles and context, naming artifacts, listing skills, outlining sections, and setting output rules.

Learn to craft a market segmentation prompt using a general template, defining the product, role, and sections like segment description and customer needs for top segments in a tabular output.

Use a reusable ChatGPT prompt to generate draft market segments for small and medium businesses and enterprise level organizations, contextualize for your product, and refine outputs for presentation.