ChatGPT and Generative AI in Business, Management, Marketing
What you'll learn
- Master ChatGPT Integration: Acquire the skills to seamlessly integrate ChatGPT into the product management workflow, from ideation to strategic planning.
- Refine AI-Generated Deliverables: Hone the art of critically reviewing and refining AI-generated deliverables, ensuring they align with strategic objectives.
- Apply the knowledge gained throughout the course in a hands-on capstone project, creating a personalized Product Management Portfolio using ChatGPT.
- Craft Comprehensive Deliverables including Product Vision Boards, Business Model Canvases, Kano Models, and Porter’s Five Forces with the assistance of ChatGPT.
- Learn to write effective prompts and refine the results for a powerful feature prioritization using the Kano Model.
Requirements
- For a better learning experience, we suggest you to use a laptop / mobile phone / pen and paper for taking notes, highlighting important points, and making summaries to reinforce your learning.
Description
Welcome to course ChatGPT and Generative AI in Business, Management, Marketing by MTF Institute
Course provided by MTF Institute of Management, Technology and Finance
MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.
MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.
MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.
MTF is present in 208 countries and has been chosen by more than 380,000 students.
Accelerate the time to market and quality of your Product Management Deliverable with our course
Unlock the Potential of AI in Product Management: A Comprehensive Journey
ChatGPT Account Creation
Account Creation: Understand the process of setting up your ChatGPT account, ensuring you're ready to harness the power of this revolutionary language model.
ChatGPT Prompting Framework: Crafting the Foundation
General ChatGPT Prompt Structure Template custom developed for Product Management: Develop a solid understanding of the fundamental structure of reuseable and extensible ChatGPT Prompt Structure Template custom developed for Product Management that drives effective prompts for Product Management deliverables in ChatGPT.
Sample Prompt Structures from Product Management: Explore real-world examples, gaining insights into crafting prompts for various Product Management Frameworks and models.
Product Vision Board: Unleashing Creativity with ChatGPT
Utilizing Sample Prompt Structure: Witness the practical application of the sample prompt structure to generate a compelling draft version of Product Vision Board.
Review and Refinement: Learn the art of critical review and refinement, ensuring your vision board aligns with strategic goals.
Business Model Canvas: Streamlining Strategy Generation
Writing ChatGPT Prompt for Business Model Canvas: Develop effective prompts for generating a detailed Business Model Canvas using ChatGPT.
Generating and Reviewing: Witness the power of AI in action as you generate and review a sample Business Model Canvas, refining it for strategic clarity.
Kano Model: Elevating Product Features with AI Assistance
Crafting Kano Model Prompts: Learn to write prompts that guide ChatGPT in generating a sample Kano Model, prioritizing product features effectively.
Critical Review: Understand the importance of critical review and refinement in optimizing the results from ChatGPT.
Porter’s Five Forces Model: Advanced Strategic Analysis
Writing ChatGPT Prompt for Porter’s Five Forces Model: Dive into the complexities of strategic analysis with effective prompts for generating a Porter’s Five Forces Model.
Who Can Benefit from this Course?
Product Managers and Owners: Enhance your strategic thinking, streamline and craft your deliverables with AI assistance.
Entrepreneurs: Leverage ChatGPT to refine your product strategies and create compelling business models.
Aspiring Product Professionals: Gain a competitive edge by integrating AI seamlessly into your skill set and develop your first draft Product Managment Portfolio in less than a month to showcase your potential employers.
Why Enroll in this Course?
Practical Skills: Acquire tangible skills that can be immediately applied in your product management role.
Cutting-Edge Knowledge: Stay ahead in the field by exploring the intersection of AI and product management.
Hands-On Experience: Engage in real-world exercises, refining your abilities to integrate AI in strategic decision-making.
Join the AI-Powered Future of Product Management
Instructor Guidance: Benefit from the expertise of a seasoned Product Management Coach, guiding you through the nuances of AI integration.
Networking Opportunities: Connect with a community of like-minded professionals, fostering collaboration and knowledge exchange.
Who this course is for:
- This course is tailored for Product Managers, Product Owners, Product Directors, and anyone involved in product management seeking to elevate their expertise of using ChatGPT in Product Management lifecycle.
- Who Can Benefit from this Course? Product Managers and Owners: Enhance your strategic thinking, streamline and craft your deliverables with AI assistance. Entrepreneurs: Leverage ChatGPT to refine your product strategies and create compelling business models. Aspiring Product Professionals: Gain a competitive edge by integrating AI seamlessly into your skill set and develop your first draft Product Managment Portfolio in less than a month to showcase your potential employers. Why Enroll in this Course? Practical Skills: Acquire tangible skills that can be immediately applied in your product management role. Cutting-Edge Knowledge: Stay ahead in the field by exploring the intersection of AI and product management. Hands-On Experience: Engage in real-world exercises, refining your abilities to integrate AI in strategic decision-making.
- ChatGPT Account Creation Account Creation: Understand the process of setting up your ChatGPT account, ensuring you're ready to harness the power of this revolutionary language model. ChatGPT Prompting Framework: Crafting the Foundation General ChatGPT Prompt Structure Template custom developed for Product Management: Develop a solid understanding of the fundamental structure of reuseable and extensible ChatGPT Prompt Structure Template custom developed for Product Management that drives effective prompts for Product Management deliverables in ChatGPT. Sample Prompt Structures from Product Management: Explore real-world examples, gaining insights into crafting prompts for various Product Management Frameworks and models. Product Vision Board: Unleashing Creativity with ChatGPT Utilizing Sample Prompt Structure: Witness the practical application of the sample prompt structure to generate a compelling draft version of Product Vision Board. Review and Refinement: Learn the art of critical review and refinement, ensuring your vision board aligns with strategic goals.
- Business Model Canvas: Streamlining Strategy Generation Writing ChatGPT Prompt for Business Model Canvas: Develop effective prompts for generating a detailed Business Model Canvas using ChatGPT. Generating and Reviewing: Witness the power of AI in action as you generate and review a sample Business Model Canvas, refining it for strategic clarity. Kano Model: Elevating Product Features with AI Assistance Crafting Kano Model Prompts: Learn to write prompts that guide ChatGPT in generating a sample Kano Model, prioritizing product features effectively. Critical Review: Understand the importance of critical review and refinement in optimizing the results from ChatGPT. Porter’s Five Forces Model: Advanced Strategic Analysis Writing ChatGPT Prompt for Porter’s Five Forces Model: Dive into the complexities of strategic analysis with effective prompts for generating a Porter’s Five Forces Model.
Instructors
- 4.4 Instructor Rating
- 77,384 Reviews
- 815,314 Students
- 264 Courses
MTF Institute of Management, Technology & Finance
MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.
MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.
MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.
MTF is present in 216 countries and has been chosen by more than 710 000 students.
The Institute of Management, Technology and Finance (MTF), an organisation dedicated to providing practical and cutting-edge education in the fields of business, technology, and finance. Our institute has a history that began in 2021 as The Retail Banking School, focused on addressing the practical and modern challenges of the retail banking industry, finance, and fintech. However, recognizing the evolving needs of the business world, we underwent a transformative redevelopment in 2023, becoming the Institute of Management, Technology and Finance. This redevelopment enabled us to expand our focus and cater to the growing demand for expertise in IT, technology areas, business, and entrepreneurship.
Our Motto: Scientia et Pratique. At MTF, we pride ourselves on our strong commitment to practical business knowledge. We understand that success in the modern professional landscape requires not only theoretical understanding but also the ability to apply that knowledge in real-world scenarios. Our curriculum is designed to empower our students with the necessary skills, tools, and mindset to excel in their chosen fields. Through hands-on projects, case studies, and experiential learning, we ensure that our students gain the practical expertise needed to thrive in today's dynamic business environment.
We believe in fostering the growth and development of our students on multiple levels. Beyond imparting technical knowledge, we place great emphasis on nurturing a growth mindset, enabling our students to embrace challenges, adapt to changes, and continuously evolve in their careers. We support the development of our students' skillset by providing access to state-of-the-art resources, cutting-edge technologies, and industry-relevant tools. By doing so, we prepare our students to become agile professionals capable of navigating the complexities of the business world.
At MTF, our mission is to provide valuable knowledge that supports the building of successful careers and businesses. We are dedicated to equipping our students with the skills, insights, and practical know-how they need to make a positive impact in their professional endeavors. We strive to foster a learning environment that promotes innovation, creativity, and ethical decision-making. Our values revolve around excellence, integrity, collaboration, and a student-centric approach. We are committed to empowering our students to become industry leaders and change-makers.
We understand that learning is a lifelong journey, and we recognize the importance of continuous professional development. The business landscape is ever-evolving, and staying ahead requires a commitment to learning and staying updated with the latest trends and advancements. As an institute, we are dedicated to being a provider of valuable knowledge and skills that can help professionals thrive in their respective industries. Through our rigorous curriculum, ongoing research, and partnerships with industry leaders, we strive to ensure that our students receive the highest quality education that prepares them for the challenges and opportunities of the future.
Join us at the Institute of Management, Technology and Finance and embark on a transformative educational journey. Discover your potential, unlock new opportunities, and become a catalyst for change in the dynamic world of business, technology, and finance.
MTF in numbers:
> 4 000 000 students of all programs
> 710 000 unique students
digital presence at 216 countries
our students speak at English & 68 other languages
- 4.4 Instructor Rating
- 5,796 Reviews
- 177,692 Students
- 25 Courses
Vipesh is a Certified/Licenced SAFe Agile Coach/SAFe Practice Consultant. He has worked in various Agile Transformations/Product Management Assignments for a diverse set of Global 2000 companies including clients/employers from prestigious groups of GAFAM, Big 4, Big Tech, Big Pharma, Fortune 100 and FTSE 100 in various roles like Product Manager, Product Owner, Scrum Master & Agile Coach.
Vipesh also holds an MBA and Bachelor of Engineering degree from one of the prestigious institutes from India.
He is an experienced and certified SAFe SPC/Agile Coach with a proven track record of working in multiple Agile transformations. Deep understanding of SAFe, Scrum and extensive experience in coaching cross-functional teams. Empowers enterprises to embrace Agile principles, maximize productivity, and achieve business objectives.
With expertise in the Scaled Agile Framework (SAFe), Scrum and coaching cross-functional teams, he enables enterprises to adopt Agile practices, improve efficiency, and deliver value to customers.
He conducts Scrum, Official SAFe Agile training, workshops, and mentoring sessions, equipping teams with the skills and mindset to thrive in an Agile environment.
Vipesh has successfully trained and helped in getting certified 27000+ students on various SAFe , Scrum, Product Management and ChatGPT courses from 165 + countries.
He has also earned Professional Scrum Master 1 & 2 (PSM), Professional Scrum Product Owner -1 & 2 (PSPO) certifications from Scrum dot org.
Vipesh is Officially Enabled/Authorised/Licenced by SAFe Agile to Coach/Teach the following SAFe Agile Courses:
- Leading SAFe (6)
- Agile Product Management (6)
- SAFe Product Owner/Product Manager (6)
- SAFe Scrum Master (6)
- SAFe Release Train Engineer Validation (6.0)
- SAFe Advanced Scrum Master (5.1)
- SAFe for Teams (6)
- SAFe DevOps (6)
- Lean Portfolio Management (6)
- SAFe for Architects (6)
- Agile Software Engineering (5.0)
- SAFe for Government (5.0)