
Unlock how to use ChatGPT for product management deliverables, crafting business model canvases, product vision, board features, and user stories, and help managers, analysts, and leaders build faster portfolios.
Welcome to MTF in the course ChatGPT and generative AI in business, management, marketing today.
Build a hands-on product management portfolio with ChatGPT, using capstone projects, prompting templates, and practical frames for product vision board, business model canvas, Kano model, and porter's five forces model.
Meet a seasoned safe practice consultant and enterprise agile coach. Highlight 13 years in agile product management, experience with big four and Royal London, and Scaled Agile certifications plus MBA.
Explore how gen AI tools like Microsoft Copilot and ChatGPT streamline the product management lifecycle from market research to post-launch analysis, driving faster, data-driven decisions.
Explore foundation models and large language models powering generative ai and ChatGPT for business content and tasks. Clarify the differences among artificial intelligence, machine learning, deep learning, and generative ai.
Examine responsible AI principles including fairness, reliability, safety, privacy and security, inclusiveness, transparency, and accountability, and apply them to leadership decisions in AI deployment.
Create a ChatGPT account on OpenAI: sign up with email and password, verify email, enter full name and date of birth, agree to terms, and log in.
Discover a four-step framework to generate any deliverable with ChatGPT, from analyzing the task and crafting prompts to refining outputs and handling optimization scenarios.
Learn a general ChatGPT prompting framework and a standard structure template to craft prompts for product management tasks, including creating a product vision board.
Explore building a product vision board with ChatGPT prompts, using a hands-on template to define vision, target group, needs, product, and goals for an Amazon style book selling site.
Develop a draft product vision board for amazon-style bookstore book people. Guide discussions on needs, features, and goals: vast selection, personalised browsing, secure payments, 1 million titles, and community engagement.
Learn to create a product vision board, a five-section framework: vision, target groups, needs, product, and business goals, to align teams and strategy.
Generate a nine-section business model canvas from a tailored ChatGPT prompt, then review and refine it against Alex Osterwalder’s guidelines for an Amazon-style bookstore website.
Generate a Kano model with ChatGPT by writing prompts as a product manager, then create and refine basic, excitement, and performance features for a Ryanair-style airline.
Welcome to course ChatGPT and Generative AI in Business, Management, Marketing by MTF Institute
Course provided by MTF Institute of Management, Technology and Finance
MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.
MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.
MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.
MTF is present in 208 countries and has been chosen by more than 380,000 students.
Accelerate the time to market and quality of your Product Management Deliverable with our course
Unlock the Potential of AI in Product Management: A Comprehensive Journey
ChatGPT Account Creation
Account Creation: Understand the process of setting up your ChatGPT account, ensuring you're ready to harness the power of this revolutionary language model.
ChatGPT Prompting Framework: Crafting the Foundation
General ChatGPT Prompt Structure Template custom developed for Product Management: Develop a solid understanding of the fundamental structure of reuseable and extensible ChatGPT Prompt Structure Template custom developed for Product Management that drives effective prompts for Product Management deliverables in ChatGPT.
Sample Prompt Structures from Product Management: Explore real-world examples, gaining insights into crafting prompts for various Product Management Frameworks and models.
Product Vision Board: Unleashing Creativity with ChatGPT
Utilizing Sample Prompt Structure: Witness the practical application of the sample prompt structure to generate a compelling draft version of Product Vision Board.
Review and Refinement: Learn the art of critical review and refinement, ensuring your vision board aligns with strategic goals.
Business Model Canvas: Streamlining Strategy Generation
Writing ChatGPT Prompt for Business Model Canvas: Develop effective prompts for generating a detailed Business Model Canvas using ChatGPT.
Generating and Reviewing: Witness the power of AI in action as you generate and review a sample Business Model Canvas, refining it for strategic clarity.
Kano Model: Elevating Product Features with AI Assistance
Crafting Kano Model Prompts: Learn to write prompts that guide ChatGPT in generating a sample Kano Model, prioritizing product features effectively.
Critical Review: Understand the importance of critical review and refinement in optimizing the results from ChatGPT.
Porter’s Five Forces Model: Advanced Strategic Analysis
Writing ChatGPT Prompt for Porter’s Five Forces Model: Dive into the complexities of strategic analysis with effective prompts for generating a Porter’s Five Forces Model.
Who Can Benefit from this Course?
Product Managers and Owners: Enhance your strategic thinking, streamline and craft your deliverables with AI assistance.
Entrepreneurs: Leverage ChatGPT to refine your product strategies and create compelling business models.
Aspiring Product Professionals: Gain a competitive edge by integrating AI seamlessly into your skill set and develop your first draft Product Managment Portfolio in less than a month to showcase your potential employers.
Why Enroll in this Course?
Practical Skills: Acquire tangible skills that can be immediately applied in your product management role.
Cutting-Edge Knowledge: Stay ahead in the field by exploring the intersection of AI and product management.
Hands-On Experience: Engage in real-world exercises, refining your abilities to integrate AI in strategic decision-making.
Join the AI-Powered Future of Product Management
Instructor Guidance: Benefit from the expertise of a seasoned Product Management Coach, guiding you through the nuances of AI integration.
Networking Opportunities: Connect with a community of like-minded professionals, fostering collaboration and knowledge exchange.
Exclusive: The Career Accelerator Edition
Why is this course unique?
By enrolling in this special edition, you unlock three strategic career advantages:
1. Dual Certification & Direct Verification Go beyond the standard. Upon completion, you will receive not only the Udemy certificate but also the Official MTF Institute Certificate and Student ID.
· Direct Validation: You will gain access to our automated system to issue your credentials instantly directly from the Institute.
· Credibility: This independent verification adds a layer of professional authority to your CV, recognized by our global partners.
2. Portfolio Building & LinkedIn Visibility In job market, visibility is everything. We don't just teach you skills; we help you showcase them.
· Show, Don't Just Tell: We encourage you to post your course projects and case studies directly to your professional profiles.
· Career Boost: Follow our guidelines to add your new certification to your LinkedIn profile correctly. This simple step significantly improves your visibility to recruiters and demonstrates your commitment to continuous professional development.
3. Access to a Global Professional Community Education is more powerful when shared. You are not learning alone.
· Network: Join thousands of professionals worldwide who trust MTF Institute.
· Stay Informed: Gain the opportunity to subscribe to our industry insights and newsletters, keeping you ahead of trends in management and technology.
Start your transformation from a student to a recognized professional today.