Channel Sales World: Defining Target Markets
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Channel Sales World: Defining Target Markets

Win your first cloud sale 2X faster by driving alignment around your target markets
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0.0 (0 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
0 students enrolled
Created by Greg Eckstein
Published 6/2020
English
English [Auto]
Current price: $13.99 Original price: $19.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 31 mins on-demand video
  • 2 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • How to define your target market segments for your channel sales strategy
  • Win your first sale 2X faster by driving alignment around your target markets
  • How to build your channel sales strategy backwards from the high potential market segments
Requirements
  • Only a willingness to learn and practice
Description

The success of your cloud channel strategy is dependent on your ability to define the RIGHT high potential market segments for your products and services. This is a critical success factor! In this important class, we will provide you with the tools to teach you HOW to identify the market segments which can buy your products first so you can "get to revenue" 2X faster than your competition.

Who this course is for:
  • Channel Sales Professionals
  • Channel Sales Managers
  • Channel Sales Executives
  • Account Managers
  • Direct Sales Professionals
  • Territory Sales Managers
  • Sales Director
  • Partner Managers
Course content
Expand all 9 lectures 31:14
+ Introduction
3 lectures 11:23

In this class you will learn the importance of defining your target markets for your channel sales strategy

Preview 02:34

It is important to understand WHY companies use a Channel Sales strategy vs. a direct sales strategy to grow their business

Why Companies Use Channel Sales Strategies
04:49
+ HOW to define high potential market segments for your new cloud product Chapter
1 lecture 03:59

All business strategies must be built BACKWARDS from the target customers. In this class we will teach you HOW to execute this important step

Chapter 1 - HOW to define high potential market segments for your new cloud prod
03:59
Chapter 1 Exam
3 questions
+ Importance of building strategy backwards from the target segments
1 lecture 04:16

It is important to build an ideal profile of your target customers and build your strategy backwards from these initial targets

Chapter 2 - Importance of building strategy backwards from the target segments
04:16
Chapter 2 Exam
2 questions
+ HOW to build a Territory Coverage Map (TCM) to ensure your success
1 lecture 03:13

This is the most important tool you will need to build to succeed as a channels sales professional! We will teach you a step by step process to complete this exercise

Chapter 3 - HOW to build a Territory Coverage Map (TCM) to ensure your success
03:13
Chapter 3 Exam
2 questions
+ Chapter 4 - HOW to map existing partners to the TCM and identify coverage gaps
1 lecture 04:20

Once you build your Territory Coverage Map you will need to map your EXISTING partners to the strategy first!

Chapter 4 - HOW to map existing partners to the TCM and identify coverage gaps
04:20
Chapter 4 Exam
3 questions
+ Chapter 5 - Industry best practices for Defining Target Markets
1 lecture 02:04

We will show you proven strategies by the world's best!

Chapter 5 - Industry best practices for Defining Target Markets
02:04
+ Conclusion, Playbook and Tool
1 lecture 01:59

At the completion of the class you can download our tools for future reference.

Conclusion
01:59